YVT Consultancy

Heritage is not preserved by keeping it static, it is preserved by integrating it into contemporary life.

In today’s market, consumers and brands are moving beyond preservation behind glass. Heritage is being reinterpreted, reimagined, and embedded into products, experiences, and daily culture.

The most effective way to safeguard heritage is to allow it to evolve.

Leading brands understand this shift. The value lies not in how heritage is practiced, but in the fact that it continues to be celebrated within a fast-moving, modern economy.

Follow us for insights on consumer trends, brand strategy, and the future of culture.

Meet Retaj, an undergraduate at The American University in Cairo studying Management of Information and Communication Technology.

With experience across logistics, external relations, event coordination, and team leadership, Retaj brings a practical, people-focused approach to turning ideas into well-executed experiences.

By volunteering in literacy initiatives, she has developed a strong ability to adapt, coordinate, and connect with people.
At YVT, Retaj brings her curiosity, attention to detail, and collaborative spirit to the team, helping turn creative ideas into meaningful experiences.

The right environment can shape how you see your future.

At YVT, we believe in building a culture rooted in trust, collaboration, ownership, and purpose, where people are encouraged to grow, contribute, and bring their own perspective to the work.

Ganna’s internship experience reflects just that. From building her confidence to discovering new strengths, her time with YVT became more than an internship, it helped shape the kind of environment she hopes to be a part of in her professional journey.

Beyond Design: What People Remember:
Article by Yasmine Vanda Trofast

We spend so much time thinking about how something will look, but what about how it will feel?

The most memorable spaces, events, and experiences aren’t always the most elaborate or visually impressive. They are the ones that make us feel something, connect us to something, and leave us with a memory. Because ultimately, what matters isn’t only what we create.

It’s what people carry with them after they leave.

Head over to our LinkedIn to read Yasmine’s full article

Link in Bio🔗

Beyond Design: What People Remember: Article by Yasmine Vanda Trofast

We spend so much time thinking about how something will look, but what about how it will feel?

The most memorable spaces, events, and experiences aren’t always the most elaborate or visually impressive. They are the ones that make us feel something, connect us to something, and leave us with a memory. Because ultimately, what matters isn’t only what we create.

It’s what people carry with them after they leave.

Head over to our LinkedIn to read Yasmine’s full article

Link in Bio 🔗

Meet Yasmina✨

As part of the YVT team supporting wearecreativedialogues, Yasmina works across programme coordination, event planning, and day-to-day project organization, helping turn ideas into well-structured experiences.

With a background in architecture, she brings a strong eye for design alongside hands-on experience in project coordination and community initiatives. From working on residential projects and renovating a school library to collaborating internationally on an architecture workshop in Ancona, she has developed a practical approach to bringing creative projects to life.

Her exchange semester in Florence broadened her design perspective, while years in scouting strengthened her leadership, adaptability, and ability to coordinate people and events under pressure.

At YVT, Yasmina brings these skills together to support the planning and delivery of Creative Dialogues, helping connect the creative vision with the details that make each programme happen.

What if creativity isn’t something you can see?

In our latest LinkedIn article, our team member Malak reflects on how we often associate creativity with a certain look, title, or discipline,
and why it’s time to rethink that.

Through a personal experience, Malak explores creativity as a way of thinking: rooted in empathy, curiosity, problem-solving, and the ability to connect ideas.

From strategy and research to community development, creativity can shape how we understand people and create meaningful change.

Head over to our LinkedIn and read Malak’s full article.

Link in bio above! 👆🏻

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From TheMENAEdit to Creative Chats new episode, and cultural moments in Spain, there’s a lot to catch up on, and we’re excited to bring you along.

Swipe through for the highlights, and join our official newsletter channel via the link in bio. 💫

Meet Malak Hafez ✨

As a Program & Speakers Coordinator at YVT, Malak supports programme development, speaker coordination, and stakeholder communication for Creative Dialogues.

With a background in business strategy and a strong interest in the humanities, she brings strategic thinking, research, and audience-focused storytelling to her work.

Her experience leading educational initiatives, developing narratives for TEDx teams, and conducting field research on Cairo’s working class has shaped her empathetic and structured approach.

Get to know Malak, one of the minds behind Creative Dialogues Cairo Edition ’26.

Our latest article by Alaa Sawaf explores how EcoHub by Ahla Fawda by Ahla Fawda®, second-year students of ALBA UOB , and wearecreativedialogues came together around a shared belief: that creativity, community, and sustainability can transform overlooked materials into meaningful cultural experiences.

Read the full article through the link in our bio.