Project Profile

New on the blog: how to launch a property project.

If you've ever had a launch date set before the plan existed, this one's for you. We walk through a launch in order, from the sales target and critical path to the budget, the channels and the checks to do before any media goes live.

There's a short list of the traps we see most often at the end, too.

Have a read: https://projectprofile.agency/blog/how-to-launch-a-property-project-the-steps-the-timing-and-the-traps

Happy long weekend, Brisbane. While the city takes a breather for the King's Birthday holiday, here's a little about us.

Project Profile is a Brisbane property marketing agency working with developers and their marketing teams. We plan launches backwards from the sales target, keep every deliverable and owner in one plan, and build our own software for the jobs we kept doing by hand.

Follow along this month for practical launch tips, a new article and our next Lunch + Learn.

Ever loaded a full set of photos and copy for a new development's listing, then wondered which parts are doing the work?

At REA Group's Hackdays in September, a developer's marketing team called that stage "educated guesswork". So they helped build a prototype that uses buyer engagement to show which images and listings to put in front of buyers next.

Our take: treat launch content as something you test and adjust.

The full story from realestate.com.au:
https://customer.realestate.com.au/news-insights/the-race-to-reduce-information-overload-for-new-home-buyers/

Wed 23 Sept: Planning your next project launch.

Mapping the campaign infrastructure, lead strategy, and timeline before you hit the market.

Webinar: Online

https://digital.projectprofile.agency/sessions/

How did you land on your current media budget? Be honest.

For most property developers and project marketers, the number comes from one of three places: last year's figure, an agency recommendation, or a rough percentage of sales revenue. None of those methods account for what your specific project actually needs to achieve its absorption rate.

We built the Media Spend Calculator to fix that. It's a free tool designed for property marketers - plug in your project details and get a spend range built on logic, not assumptions.

Stop going into agency conversations blind. Know your number before the pitch.

👉 Try it free: https://projectprofile.agency/calculator

What method do you currently use to set your media budget?

Do you have a property projects plan, but nowhere consistent to keep it?

When strategy lives in scattered files and email chains, projects can suffer and costs creep before the first ad runs. We break down how to centralise your plan so the team moves at the same pace.

Read more: https://www.projectprofile.agency/blog/where-does-your-project-plan-live

The off-the-plan sales cycle does not fit a 30-day report.

A lead generated in month one can settle in month seven. Judge that lead inside a monthly reporting window and it looks like waste. Judge it across the full enquiry-to-sale timeline and it might be your cheapest sale of the campaign.

Most reporting setups were built for the 30-day window because that is how the ad platforms think. Projects do not sell on the ad platform's calendar.

If your reporting has never been laid out enquiry to sale, that is exactly what our second opinion does. You keep your agency. The findings are yours.

Join us for next week's Lunch and Learn session: Planning your next project's marketing.

Join us for the next Lunch and Learn session: Planning your project.