Emly Creative

On a high note from last year, I wrote a small article for The Architect 2025 publication.

Writing about the TL Robertson Library was quite sentimental. As a Curtin University graduate, I know this building very well and just how overdue the upgrade was. Thank you to the project architects; Hames Sharley Perth, for your time and insights.

Another thank you The Australian Institute of Architects (WA Chapter) for the opportunity. The experience felt like the perfect crossover of my passions - architecture, interiors and marketing.

A few snaps of the issue, now part of my living room decor!

Australian Skincare Collective • Ethical, Sustainable and Australian beauty products that encourage conscious consumerism.

〰️ I have released a three part series of this brand reveal on my profile. This is 3 of 3.

The Australian Skincare Collective (ASC) will be an online retail platform for small businesses and consumers to connect; cultivating a community for those who share a passion for quality, sustainable, Australian skincare brands. The platform will offer an efficient, hassle-free forum supporting conscious consumerism within the beauty industry.
The carefully selected collection of beauty, skincare and wellness products align to a specific criteria; providing the promise to consumers that their purchases are ethically sourced, Australian and sustainable.

LOGO INSPIRATION
Seeking inspiration from Australian landforms and landscapes. Organic and full of movement, the icon reflects the deep layers the poetic outback. The earthy colour palette is symbolic of our iconic red dirt, crisp blue skies, fresh oceans and blistering sun. The Australian elements at play.

ASC has conducted a soft launch, and is currently building up their repertoire of incredible brands. If you know of an Australian sustainable skincare company - reach out to them via Instagram.


Photography Credit:
(1) Moyo Studio
(2) Pexels
(3) Pexels
(4) Footprints - Sebastien Rigault

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Australian Skincare Collective • Ethical, Sustainable and Australian beauty products that encourage conscious consumerism.

〰️ I have released a three part series of this brand reveal on my profile. This is 2 of 3.

The Australian Skincare Collective (ASC) will be an online retail platform for small businesses and consumers to connect; cultivating a community for those who share a passion for quality, sustainable, Australian skincare brands. The platform will offer an efficient, hassle-free forum supporting conscious consumerism within the beauty industry.
The carefully selected collection of beauty, skincare and wellness products align to a specific criteria; providing the promise to consumers that their purchases are ethically sourced, Australian and sustainable.

LOGO INSPIRATION
Seeking inspiration from Australian landforms and landscapes. Organic and full of movement, the icon reflects the deep layers the poetic outback. The earthy colour palette is symbolic of our iconic red dirt, crisp blue skies, fresh oceans and blistering sun. The Australian elements at play.

ASC has conducted a soft launch, and is currently building up their repertoire of incredible brands. If you know of an Australian sustainable skincare company - reach out to them via Instagram.


Photography Credit:
(1) Pexels
(2) Moyo Studio
(3) The Kimberley’s - Salty Aura

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Australian Skincare Collective • Ethical, Sustainable and Australian beauty products that encourage conscious consumerism.

〰️ I have released a three part series of this brand reveal on my profile. This is 1 of 3.

The Australian Skincare Collective (ASC) will be an online retail platform for small businesses and consumers to connect; cultivating a community for those who share a passion for quality, sustainable, Australian skincare brands. The platform will offer an efficient, hassle-free forum supporting conscious consumerism within the beauty industry.
The carefully selected collection of beauty, skincare and wellness products align to a specific criteria; providing the promise to consumers that their purchases are ethically sourced, Australian and sustainable.

LOGO INSPIRATION
Seeking inspiration from Australian landforms and landscapes. Organic and full of movement, the icon reflects the deep layers the poetic outback. The earthy colour palette is symbolic of our iconic red dirt, crisp blue skies, fresh oceans and blistering sun. The Australian elements at play.

ASC has conducted a soft launch, and is currently building up their repertoire of incredible brands. If you know of an Australian sustainable skincare company - reach out to them via Instagram.


Photography Credit:
(1) Walpa Gorge - Kyle Hunter
(2) Moyo Studio

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Your brand grows with your business and its needs. 🙌🏼 It bends, shifts and moulds to your business does.
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My own personal branding had a change recently; I added an additional submark based around my nickname “Em”
I decided to do this because I wanted to make my brand more personal and approachable.
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A good brand is one that can evolve and bend with the needs of your business without losing trust and recognition in your market.
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A little throwback to some Christmas communication graphics for Tru Transport & Logistics.

Holiday periods can be unpredictable and ensuring your communicating information regarding closure periods, irregularly working times and availability helps instil confidence from your clients within you.
Communication is key, as they say!

It can be as simple as a quick email blast - distributing a digital comms graphic (like so). It can make the world of difference to your most valuable clientele.

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Throwback to one of my favourites! Stanlowe’s logo design was inspired by the business owners furry companion - his dog Stanley.
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