Cuttable
Cuttable: Turn your brand assets into scroll-stopping ads in minutes, powered by AI creativity.
Cuttable can now recut your existing footage into multiple polished, ready-to-run ads.
Different angles from the same clip. Alternative angles, music to match the cut, supers and captions in your brand fonts, voiceovers. Publish straight to Meta and reads back what’s working, all in the same platform.
With Black Friday weeks away and brands needing 3.4× more ads per day in November than October, it’s time to start looking at the footage you already own.
Your next ads already exist, with Cuttable.
Book a demo. Link in bio.
“You don’t actually know which ad is going to win. We can’t tell you which ad’s going to win. Meta can’t tell you which ad’s going to win.”
This week, our co-founder Sam Kroonenburg was a guest on Add To Cart - with Nathan Bush.
The job isn’t picking better. It’s making enough attempts that the winner turns up.
Listen to the full episode, live now.
01/09/2026
280,000 ads have been made on Cuttable in twelve months, backed by $320M in Meta spend. Here's what it taught us about Black Friday:
Around 80% of revenue lands on the top 10% of ads and nobody can tell which ones they are until they run. You can't pick the winners upfront, so the only lever you control is how many ads you run.
Peak season stopped being a media-buying contest. It's a production contest now and production is the part most teams can't keep up with.
So we've bundled up everything we know about winning Black Friday: how many ads you actually need, when each phase needs to be live, what's working by category and how to make that volume from creative you already have.
It's made for eCommerce brands spending big on Meta and there's still 12 weeks to put it to use.
Link in the comments to grab yours.
Cuttable can now turn your raw footage into a polished, branded ad from end to end - here’s what just shipped.
→ You can now suggest music during briefing. Pick from your previously generated library or Cuttable generates a track and matches it to the style of the clip.
→ Cuttable can now cut to the beat. Recut measures the track first, so every scene change lands on the pulse.
→ Add a voice over to your ad. Clone a voice or add a generated VO to any clip.
→ Close every Recut on a branded end card automatically. On-screen callouts pull straight from your brand kit.
All live now. More next week.
25/08/2026
Our US team was at GROW NY last week.
The conversations were exactly what you’d expect from a room full of eCommerce marketers six weeks out from peak season. Creative is behind, Meta spend is about to ramp, and nobody has enough ad variations to actually test.
The problems in the room are exactly the ones we built Cuttable to solve.
20/08/2026
12 months in, this is Cuttable today.
36 people. Offices in New York and Melbourne. 300+ eCommerce brands running Meta ads through us across North America and Asia-Pacific.
Here’s what Cuttable actually does now: it learns your brand from your own site, reviews and customer language, starts with your existing footage, extends it with on-brand AI photography and video, briefs and builds the ads, publishes them to Meta, then reads back what’s working so you make more of what’s winning — not more of what you hope will.
We’re proud of where it stands. Even more excited about what’s next.
Book a demo and see it for yourself. Link in bio.
Three new features. Sixty seconds.
→ Every Monday, brand-trained Shoots content is already waiting in your account. No brief, no prompt - content pre-made for your brand, ready to go before the week starts.
→ Animal characters are here. Turn any animal into your UGC presenter, give it a voice that fits your brand, and it carries all the way into the final ad.
→ The Ad Designs page got a makeover. Group your favourites into collections by sale period or campaign idea. Find them again in seconds.
That’s what shipped this week. Cuttable is built on our customers needs. Every conversation, every piece of feedback shapes what we build next.
More next week.
We walked up to a stranger in America and showed them Cuttable.
Six weeks to make ads. Now five minutes.
“That’s sick. Sign me up.”
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