Blue Tree Project

Long before there were thousands of blue trees around the world, there was just one, standing quietly in the middle of a paddock.

At the heart of Blue Tree Project is Jayden's story.

Back in 2014, Jayden and his mate Tjarda stumbled across a leftover tin of blue paint in the shed on his family farm. Armed with paint brushes and a bit of mischief, they painted a non-living tree bright blue as a practical joke.

For four years, the blue tree remained their secret. They often laughed about how long it would take Jayden's dad to find it.

Tragically, Jayden died by su***de in 2018 at the age of 28.

When Jayden's loved ones gathered to celebrate his life, Tjarda shared the story of the blue tree for the first time. What started as a light-hearted prank became the start of something bigger.

Inspired by Jayden, his sisters, Kendall and Erryn, together with his best mate Simon, created Blue Tree Project.

Today, that one blue tree has become thousands. They stand as reminders to check in on the people around us, start conversations about mental health and let people know they don't have to face life's challenges alone.

Jayden's legacy lives on in every blue tree and in the conversations, connection and hope they continue to inspire 💙

This weather calls for rugging up and making the most of the winter sun ❄️

Pull on our new beanie and carry your support wherever winter takes you. Made for coffee runs, catch ups with mates and chilly walks with your four-legged friend.

Every purchase helps us continue sparking conversations about mental health in communities across the globe 💙

Order yours: bluetreeproject.com.au/product/blue-tree-project-beanie/

July was a month of wrapping things up, recharging, and getting ready for what’s next!

We finished up our 2026 WA Regional Tour with stops in Katanning and Wickepin. Thank you to everyone who showed up, had a yarn and supported these events. Your commitment to looking out for one another is what makes these events so special 💙

Simon has also been out delivering Mental Health First Aid training, equipping more workplaces with the skills and confidence to support mental health.

Back at the Tree House, Liv has been busy behind the scenes working on something exciting. We can’t tell you what it is yet, but can't wait to share more with you soon 👀

Bring on August!

To some it's "just a blue tree" 💭

But to Alex, it was the moment she realised she wasn't alone and called a support helpline.

To Dan, it was a nudge to check in on that mate that had been missing from the last few catch ups.

For Will and Emma, it was a reminder to start having regular conversations about mental health with their children.

A blue tree is so much more than the paint on the surface.

It's a conversation starter, a reminder to check in and a symbol that speaks loudly without ever saying a word 💙

Most people bring home souvenirs from their travels. This couple returned with something a little different to a fridge magnet ✈️

Meet Barb and Scott from Wooster, USA. While visiting Australia last year, they came across blue trees and connected with the story behind them. They left feeling inspired to spark conversations about mental health back in their hometown.

While searching for the perfect tree to paint, they created little potted blue trees and handed them out to local churches and businesses to start spreading the message.

Now, with the support of their community, Wooster is home to blue trees big and small, reminding people to check in with themselves and those around them in a whole new corner of the world.

Change doesn't always begin with big ideas or a grand plan. Sometimes it starts with a moment that inspires you, the decision to pick up a paint brush and the ripple effect that follows 💙

📍 Wooster, Ohio, USA
Blue Tree Wooster

Some parts of this tour are easy to count. But the most important aspects can't be summed up in numbers. 🚙

The conversations around tables, in clubrooms, classrooms or beside a freshly painted blue tree. The stories people trusted us with. The moments people felt comfortable enough to open up. Or the way one conversation can make the next one a little easier.

These are just a few of the numbers but more importantly, the words of some of the people we met across regional WA. Thank you for making this tour unforgettable. 💙

Special thanks to Department of Primary Industries and Regional Development and our supporting partner, CSBP Fertilisers for backing our mission.

Word travels fast and sometimes things can get a bit mixed up along the way...

Let's clear up a few common misconceptions we see about who we are, the meaning behind blue trees and how you can get involved 💙

More everyday people equipped with the skills and confidence to recognise when someone might be struggling, start a conversation and offer support.

A great day of MHFA training with Simon and Rio Tinto's Emergency Response Group Training, helping more people become Mental Health First Aiders.

📍 Jandakot, WA