Jones Realty & Projects

Two from two.

Last week at the National REIA Awards for Excellence, we brought home two awards:

🏆 𝗥𝗲𝘀𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗦𝗮𝗹𝗲𝘀 𝗧𝗲𝗮𝗺 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 — 𝗝𝗼𝗻𝗲𝘀 𝗥𝗲𝗮𝗹𝘁𝘆 & 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀
🏆 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 — 𝗛𝗮𝘆𝗹𝗲𝘆 𝗣𝗮𝘁𝗿𝗶𝗰𝗸

Winning a national award is the visible part.

What it actually represents is a different kind of work. The kind that happens long before a project goes to market, and long after the campaign launches.

It's sitting across the table from a developer at the feasibility stage.
It's building a product positioning that holds up.
It's the release strategy that creates momentum and protects a project.
It's the campaigns that get scrutinised every week (not just monitored).
It's everything that gets refined, not because of a checkbox, but because it's doing more commercial work for the project.

And it's taking care of our buyers that runs parallel to all of it. The conversations that build (and rebuild) confidence, the hand-holding moments, celebrating the milestone moments, and everything in between.

The best off-the-plan results aren't delivered by a single idea or person.

They're delivered by a team that understands every stage of the journey and genuinely cares about the outcome at every one of them.

That's what our team shows up to do for every developer and buyer we work with. And last week, that dedication was recognised at the highest level in Australian real estate.

What we do is simple in theory, but harder to do consistently well.

Help developers bring the right product to the right market, with the strategy, discipline, and customer focus to protect their project from feasibility through to completion of a new community.

Awards like this aren't something we set out to win.

They're the outcome of a team that's genuinely invested in doing right by every client, on every project — and the developer partners who trust us enough to let us do that.

To our team, clients and project partners — thank you! This recognition reflects the work we do together, and the trust you place in our team to deliver it.

Steve and Nicole Jones

There’s a lot that goes into strong off-the-plan results that never shows up online.

It’s the feasibility conversations that happen early — when the right advice can save months later.

The release decisions that keep momentum moving in the right direction.

The campaign tweaks made in real time, as behaviour shifts.

The buyer follow-up that turns “maybe” into “yes” — because the right buyer doesn’t just need information… they need confidence.

And it’s the quiet work in between:

clarifying the story, tightening the positioning, pressure-testing every detail, and making sure the product meets the market.

This year, that behind-the-scenes work has been recognised nationally.

We’re proud to be WA State Finalists in the National REIA Awards (winners announced May 21, 2026) for:

🏆 𝗥𝗲𝘀𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗦𝗮𝗹𝗲𝘀 𝗧𝗲𝗮𝗺 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 — 𝗝𝗼𝗻𝗲𝘀 𝗥𝗲𝗮𝗹𝘁𝘆 & 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀

🏆 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 — 𝗛𝗮𝘆𝗹𝗲𝘆 𝗣𝗮𝘁𝗿𝗶𝗰𝗸

Our job is simple to say, harder to do:

Help developers bring great projects to market — with strategy that protects the bottom line, builds momentum, and gives buyers real clarity.

Because the best results don’t come from noise.

They come from alignment:

the right framework and processes that carry through the entire customer journey with care and precision.

This recognition reflects what we aim to deliver for every project partner: performance, consistency, and results — from feasibility through to final sale.

To our developer clients and project partners — thank you for trusting us to deliver results you can measure (and plan around). We’re honoured to represent WA against the other state finalists across Australia.

In property, timing isn’t just important — it shapes the outcome.

Off-the-plan works when buyers understand how time, value and demand interact.

Some results never make it to social media.

They live in campaign dashboards, key handovers, and the quiet “thank you” emails from clients who feel looked after.

On Tuesday night at the 2025 Excellence Awards, those behind-the-scenes results were recognised in a very public way.

Jones Realty & Projects was awarded:

🏆 Residential Sales Team of the Year

🏆 Marketer of the Year – Hayley Patrick

We’re a few days late to posting this… but that feels fitting.

Because the real work doesn’t pause, and the REIWA Excellence Awards are really about everything that happens long before an awards night.

These awards are based on performance – on what actually happened for our clients and projects over the past year.

Campaigns that cut through in a changing market.

Projects that sell out because the strategy was right.

Buyers who feel informed and supported through every off-the-plan decision.

Developers who see their vision translated into real, measurable outcomes

We don’t claim to be perfect. We do, however, promise to care deeply about every campaign, every launch, every buyer journey and every result we put our name to.

Which is why behind every “win” is:

Months (and sometimes years) of feasibility and strategy.

Hours and hours of meetings and late-night campaign tweaks.

Honest conversations about getting a project “just right”.

A team determined to be the most trusted off-the-plan specialists in WA

The recognition is just a by-product of that.

To our clients and project partners – thank you for trusting us with your developments, your brand and your buyers.

To our team – thank you for showing up, doing the work and holding the standard, even when no one is watching.

You’re the reason we get to do this at the level we do.

A little late to the announcement, but never late on the effort.

Some moments remind us just how far we’ve come — a pause to reflect before pushing forward.

This week, we had one of those moments.

Our team has been named as top four finalists at the REIWA Awards across four categories:

🏆 Residential Sales Team of the Year

🏆 Small Residential Agency of the Year

🏆 Marketer of the Year – Hayley Patrick

🏆 Operations Support Person of the Year – Brooke Allan

To be recognised at this level, alongside some of the very best in the industry, is simply awesome, whether we take home a trophy or not.

These nominations are a reflection of the people behind our brand —

Brooke, whose precision and care ensure our operations run seamlessly and our clients are supported at every stage.

Hayley, whose strategic vision and creativity continue to raise the bar for marketing in WA’s property space.

And our entire team — who show up each day with integrity and love for what they do.

Meaningful impact comes not from the size of your team or the titles you hold. It comes from the difference you make for every client and every project you touch.

Rooms full of ideas. Table full of selections. And stunning designs coming to life.

Productive design session with our architect and development team as we bring our next big apartment project to life. Stay tuned — one big reveal coming soon.