Alpha Direct Insurance Co

One fridge breakdown costs more than a repair bill!

If your business relies on refrigeration, a breakdown can quickly turn into spoiled stock, lost revenue and disrupted operations.

You can’t always predict when equipment will fail, but you can be better prepared when it does.

With BizSure, small businesses can protect their stock against covered losses resulting from equipment breakdown.

Protect your stock. Protect your business. 🛡️
Be sure with BizSure.

Get your free quote at bizsure.co.bw

Re a leboga. 🇧🇼

Grateful for 60 years of a country worth inheriting and for the young people who will carry it into the next 60. The dreamers, the builders, the ones still figuring out who they want to be.

And as we look ahead, it’s a reminder that what we build today matters for those who come after us. At Alpha Direct, that means showing up, looking out for our own and helping protect what matters now and for the generations to come.

60 years and counting! 🇧🇼

Go imel­wa ke business! 😮‍💨

When you run a small business, you carry a lot.
Your property. Your stock. Your deliveries. Your customers. Your reputation. And, of course, the unexpected.

You may be used to carrying the weight - but you don’t have to carry the risk too.

With Bizsure, you can protect what keeps your business moving with insurance designed for small businesses.

🏠 Property Protection
🚚 Goods in Transit
🛡️ Liability Cover
👤 Professional Indemnity

Be sure with BizSure. Get a free quote at bizsure.co.bw

Have you ever arrived at your destination, but your luggage didn’t?

Had a flight cancelled at the last minute?

Missed a departure because of an unexpected delay?

Needed medical attention while far from home?

These are the moments we rarely imagine when planning a holiday. We think about the destination, accommodation, itinerary and what we’re packing not everything that could happen in between.

As Botswana celebrates 60 years of Independence and many of us take advantage of the holiday to travel, travel insurance is about being prepared for the parts of the journey you can’t plan.

Because sometimes, the unexpected travels with you too. ✈️🧳🌍

🇧🇼Celebrate 60 years. Explore more. Travel prepared. 🇧🇼

Learn more about Alpha Direct Travel Insurance at www.alphadirect.co.bw

This month, we honour where we come from. 🇧🇼

The pride, the colour, the culture -it's in everything we do, including how we show up for Batswana. Our mascots are dressed for the occasion this Independence Month, wrapped in the colour and pride of Leteisi. Alpha Direct is built in Botswana, for Botswana, covering what matters.

🇧🇼 60 years and counting! 🇧🇼

This month, we celebrate what makes us who we are. 🇧🇼

To usher in Botswana’s Independence Month, the Alpha mascots you know and love will be proudly dressed in Leteisi, celebrating the colour, culture and pride woven into our national identity.

From the first Batswana who dared to dream big, to the families we protect today, this is our story.


Alpha Direct Insurance is built in Botswana, for Botswana, covering you and the people you show up for every day.

🇧🇼 60 years and counting! 🇧🇼