Kneada

Cookies taste great, but there are also sooo many cons to having them on your menu as a baker. That’s why I talk about them so much!

For ages I only baked and sold cupcakes & cakes, which definitely came with limitations

Since adding cookies to my menu I’ve never looked back and they quickly became one of my top sellers

To this day, I still get excited to eat my cookies and I love baking them. Because yes, having cookie dough stored in the freezer does mean I can bake one for myself if I really fancy it..

It took a lot of trial and error and cookie fails for me to finally be confident in baking them though.

I’ve used the same method & recipes for over 6 years now, they’re the exact (and only) ones I bake and sell for my customers because I can really count on it for consistent baking

All my cookie secrets, recipes & tips are in my cookie bundle

You can get my cookie bundle here: https://stan.store/kneadabakes/p/my-ultimate-cookie-recipe-pack

Or comment DOUGH and I’ll send you the link to purchase 🍪✨🌸

These are just a few of my fave apps & things I recommend to make baking business life easier..

Is there anything l’ve missed, or something you can add to help us all out?

I also really like keep a paper diary version of all my orders, which I know is old school but there’s just something about writing things down.. maybe I’m not the only one who thinks so 😅

All my recipes, baking business tips & secrets I’ve learnt over the past 12 years of running my own are inside my bakers bundle!

If you’re ready to learn more, you can find it all here

Some of it is for FREE https://stan.store/kneadabakes 🌸☺️

I sell these cookies for nearly 4x what it costs me to make them which is a massive bonus!

Things that help me sell them consistently:

🌼 Use flavours people recognise but make them my own. Biscoff was and still is one of my best selling flavours. Like who doesn’t love Biscoff?! It’s a familiar favourite people know and love… You don’t need to overcomplicate it with fancy names that leave people questioning what the flavour actually is

🌼 Don’t just focus on how the top looks! Give a surprise on the inside. I don’t put too much on top of my cookies because there’s already so much deliciousness stuffed inside! You can use round ice cube trays to freeze your fillings so they fit perfectly inside the cookie

🌼Show different parts of the cookie in your content & marketing. I think cookies are quite hard to take pics of. That’s why it’s fun to show the bts of making them, break one open after baking, show the gooey inside and how indulgent it tastes! Reels and stories are good for this too

🌼 Use a recipe/method that I can actually count on without unpredictable results. I can capitalise on large or last-minute orders and give customers the option of mixed-flavour boxes (because nobody wants a box full of the same thing). It also makes experimenting with new flavours wayyyy easier and predictable too

🌼 Make them look consistent every single time. People buy with their eyes first, and nothing builds trust like a cookie that looks exactly like the one they saw in my photo. I weigh each dough ball so the bake is even, the shape is perfect, and every flavour looks identical in a mixed box. Consistency = repeat customers!

I always use the freezer for storage of the cookie dough, so only bake what’s needed or ordered. This means no wasted ingredients, time or money. Pre orders have helped me make my business profitable from very early on

I’ve put together my best selling flavours (15+), all into one bundle for you bake at home for friends & family OR sell to your customers

🍪 comment CHUNKY & I’ll send you the link to grab it

It includes all my tips, recipes & tricks to make cookies that actually taste as good as they look 👀

It’s also linked in my bio, it’s $11

I started baking from my parents kitchen at home, then it replaced my salary & I quit my job to bake full time!

I didn’t all of a sudden become a better baker

That’s the part no one talks about

I was already making good cupcakes…
buttt I was stuck getting the same thing:

a random order here and there
no consistency
no real income
just hoping someone would message me

So what actually changed?!

I stopped treating it like a hobby and started treating it like a business

I learnt:
how to create products people actually want to buy
how to price properly (so I was actually making money)
how to post in a way that brings in orders, not just likes
how to turn one-time customers into repeat buyers

That’s when everything improved

More orders
More consistency
And eventually… enough to make it my full-time income

If you’re stuck in that “a few orders here and there” stage, I promise it’s not your baking holding you back

It’s everything around it

I’ve put everything I learnt into my bakers bundle, so you don’t have to figure it out the hard way

Comment SECRET & I’ll send you the link to grab it 🤍

It’s a small investment to unlock a potential lifetime of success