Insparion

Building a course doesn't prove people want it. Evidence does.

If you've got a course idea sitting in a notebook (or in your head) right now, here's the honest question worth asking before you build a single lesson: has anyone actually confirmed people want this — or does it just feel right to you?

Those aren't the same thing. And the gap between them is where a lot of course businesses quietly stall out after months of work.

Before you spend six months building, spend ten minutes checking. We put together a short piece on exactly how to do that. Link below in the comments 👇

Kajabi is offering 50% OFF.

Most people get that discount for 6 months.

Through my link, you get 50% OFF for a full 12 months.

If you’re planning to build a course, coaching offer, membership, or digital product, this gives you more time to set things up without paying full price too early.

Get the deal here:
https://insparion.mykajabi.com/kajabi-deal-50

This is only available for the next few days. Check it out now.

Most online courses struggle to attract students.

Often, the problem is not the course itself. It’s the website.

Your course website is where visitors decide whether to trust you, understand what you offer, and enroll. If the message is unclear or the layout is confusing, people leave before they fully understand the value of your course.

A strong course website focuses on three things:

• Clear structure
• Simple layout
• Focused messaging

Visitors should quickly understand what the course is about, who it is for, and what result they can expect.

I wrote a short article explaining the design principles that help turn visitors into students, along with the key pages that most successful course websites include.

You can read it here:
https://www.insparion.com/blog/how-to-design-online-course

If you are planning to launch an online course, the design of your website can make a significant difference in how people respond to it.

Traces of Color, Traces of Time
Faded paint and cracks show the age of this totem pole. Yet, the spirit in its eyes remains strong. The colors weren’t just decoration — they carried meaning, identity, and belonging for the community that carved it.

The Power of Animals
Animals are everywhere on these poles: bear, wolf, raven — each symbol holding cultural weight. This one, gripping carved shapes in its teeth, shows strength and protection. Every detail carved in cedar carries a story.

Learn from Bráulio Amado’s Unfiltered Design Style.

A Portuguese designer based in New York, Amado has carved out a space where spontaneity, disorder, and even mistakes aren't flaws — they're essential parts of the process. His work is loud, aggressive, playful, and free from the constraints of clean design trends.

If you've ever felt stuck in polished, safe, and expected design, there's a lot to learn from Amado's approach.

The Value of Messy Beginnings: Most designers start with clean wireframes or tidy moodboards. Amado begins with chaos. He sketches without a goal. He tosses textures on the page to see what sticks. He lets the early stages stay messy, and sometimes those messy bits become the final design.

This raw energy makes his work feel alive. It's not about being neat. It's about capturing a moment, a feeling, a reaction. You can do this too, even in structured projects. Start with what feels honest. Don't rush to fix the rough edges. Let the work lead you, rather than trying to control it. -> Read more https://www.insparion.com/blog/who-is-braulio-Amado-and-his-style

So, what exactly is Kajabi?

At its core, Kajabi is an all-in-one platform. That means you don't need to juggle five different tools to run your business. You can create a website, sell products, collect payments, email your audience, run webinars, and even build an online community — all from the same place.

Quick Recap: Why Kajabi?
- All-in-one platform for courses, coaching, downloads, emails, and more:
- There is no need to connect separate tools — it's all built-in
- Easy website builder with templates
- Email marketing, funnels, and automation included
- Built-in payment processing via Stripe and PayPal
- Great for beginners and creators ready to grow
- 30-day free trial to explore before you commit

Let me know if you'd like help getting started — I've used it enough now to guide you through it.

https://www.insparion.com/blog/what-is-kajabi-here-s-what-you-need-to-know