Mabel's Labels
Share
We’re Mabel's Labels, and we make the best kids' labels in the market.
Built for real life, our waterproof, dishwasher-safe, laundry-safe labels stick through school, daycare and camp chaos without peeling or fading. Mabel’s Labels is the leading provider of personalized kids’ labels to families across North America. For the last 18 years, we’ve been selling durable and waterproof peel-and-stick labels to parents who want to avoid germy mix-ups and lost items at school, camp and daycare. What began as a small venture by four moms has grown into a thriving and successful e-commerce business. Our award-winning products are a favourite product of real parents, celebrities and mommy influencers, alike! While our company has grown significantly in the last decade, we’ve never lost that start-up spirit! We have a vibrant, collaborative workplace culture and we work hard, but we play hard, too! From company potlucks to fun theme days, working at Mabel’s feels like you’re part of a big family (yup, we’re totally bragging). If you enjoy the challenge of a fast-paced environment and the company of some truly dynamic individuals, then Mabel’s Labels is the place for you.
It’s Label Day Weekend! Enjoy 20% off SITEWIDE with code LDW2026! 🎉
Shop the best labels for back-to-school at the link in our bio. ✨
✨ G I V E A W A Y ✨
Poppy & Peonies x Mabel’s Labels
A bag that keeps you organized and labels that keep your kids’ stuff from going missing.
Enter to win a bundle that has you covered from your bag to their backpack!
What’s included:
💗 Poppy & Peonies Multitasker Tote
💗 Mabel’s Labels Personalized School Labels
How to enter:
⭐ Follow Poppy & Peonies & Mabel's Labels | Personalized Kids Labels
⭐ Like this post
⭐ Tag your friends!
Open to US and Canadian residents until September 8 at 11:59pm EST. Winner will be chosen and sent a DM by Mabel's Labels | Personalized Kids Labels. Per Instagram rules, this promotion is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 18+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.
➡️ Winners will be chosen and contacted the week of September 8th.
🔗 Link in bio to shop
✨ G I V E A W A Y ✨
Mabel’s Labels x Feeding Littles
From what goes in the lunchbox to what goes on it.
Enter to win everything you need for smoother mornings!
What’s included:
💗 Mabel’s Labels Feeding Littles Label Pack
💗 Feeding Littles Copy of Feeding Littles LUNCHES
How to enter:
⭐ Follow Mabel's Labels | Personalized Kids Labels & Feeding Littles - Baby-led Weaning and Picky Eating Help
⭐ Like this post
⭐ Tag your friends!
Open to US and Canadian residents until September 8 at 11:59pm EST. Winner will be chosen and sent a DM by Mabel's Labels | Personalized Kids Labels. Per Instagram rules, this promotion is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 18+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.
➡️ Winner will be chosen and contacted the week of September 8th.
🔗 Link in bio to shop
✨ G I V E A W A Y ✨
Mabel’s Labels x Pink Chicken NY
This Back to school season calls for a PJ refresh and personalized labels for all their things!
Enter to win a bundle of back-to-school essentials for day and night!
What’s included:
💗 Mabel’s Labels $100 Gift Card
💗 Pink Chicken NY $150 Gift Card
How to enter:
⭐ Follow Mabel's Labels | Personalized Kids Labels & PINK CHICKEN NY
⭐ Like this post
⭐ Tag your friends!
Open to US residents only until September 8 at 11:59pm EST. Winner will be chosen and sent a DM by Mabel's Labels | Personalized Kids Labels. Per Instagram rules, this promotion is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 18+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.
➡️ Winner will be chosen and contacted the week of September 8th.
🔗 Link in bio to shop
09/03/2026
Pick an emoji to reveal our special LABEL DAY WEEKEND code!
What are you picking?! Comment your emoji below! 👇
Link in bio to shop 20% off SITEWIDE! 🎉
Label Day Weekend Bin Clearout! 🎉
✨ G I V E A W A Y ✨
That’s It x Mabel’s Labels
Healthy snacks for little ones and labels for all their things.
Enter to win a bundle of goodies for school lunches!
What’s included:
💗 That’s It Mini Fruit Bars
💗 Mabel’s Labels Personalized School Labels
How to enter:
⭐ Follow That's it.® & Mabel's Labels | Personalized Kids Labels
⭐ Like this post
⭐ Tag your friends!
Open to US residents only until September 8 at 11:59pm EST. Winner will be chosen and sent a DM by Mabel's Labels | Personalized Kids Labels. Per Instagram rules, this promotion is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 18+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.
➡️ Winners will be chosen and contacted the week of September 8th.
🔗 Link in bio to shop
09/02/2026
BIN CLEAROUT TOMORROW 12PM ET! 🎉
It’s time for a BIN CLEAROUT! 🎉
Label Day Weekend is here and it wouldn’t be a celebration without our annual Bin Clearout! 💕
Join us LIVE on Thursday September 3rd at 12pm ET for a chance to win some free labels!
And shop 20% off SITEWIDE all week long with code LDW2026 ✨
✨ G I V E A W A Y ✨
Cherrypick x Mabel’s Labels
Celebrate Label Day Weekend & Cherrypicks 3rd Birthday! 🎉
Enter to win a bundle for the whole back-to-school routine!
What’s included:
💗 Cherrypick $150 Gift Card
💗 Mabel’s Labels $100 Gift Card
How to enter:
⭐ Follow cherrypick 〰️ home of the Magic Playwall & Mabel's Labels | Personalized Kids Labels
⭐ Like this post
⭐ Tag your friends!
Open to US & Canadian residents until September 8 at 11:59pm EST. Winner will be chosen and sent a DM by Mabel's Labels | Personalized Kids Labels. Per Instagram rules, this promotion is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 18+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.
➡️ Winners will be chosen and contacted the week of September 8th.
🔗 Link in bio to shop
Click here to claim your Sponsored Listing.