TBEX

Pre-BEX tours are officially out exploring Fargo… and this is exactly why we build these experiences into TBEX.

Our creators are taking time away from already-busy schedules to come learn, connect and sharpen their craft. So we also want to give them something worth creating about.

Today, among other things, that means getting hands-on making tiny prints, discovering a seriously fun local space, playing a little pinball and grabbing a delicious Fargo lunch from The Bird at Brewhalla.

For our hosts, these tours put creators right inside the places, businesses and stories that make a destination distinctive. For our attendees, they’re a chance to experience the destination instead of simply hearing about it and head into the conference with fresh stories, photos, video and plenty of inspiration already underway.

That’s the magic of Pre-BEX: we learn the destination by experiencing it.

And Fargo, we’re just getting started.

The strongest destination campaigns rarely begin with a cold email or a media list. They begin with relationships.

TBEX brings destination marketers, hotels, attractions, tourism organizations, and travel brands together with creators in an environment where real conversations happen. Instead of guessing who might be the right fit for your destination, you have the opportunity to meet creators, understand their audiences, and start building partnerships that continue long after the conference ends.

The best collaborations aren't rushed. They're built on trust, and that's exactly what TBEX was created to foster.

It’s official: TBEX is on the ground in Fargo! 🙌

And if that marquee isn’t the perfect welcome, we don’t know what is.

We’re ready for a week of undiscovered stories, “I had no idea!” revelations, unexpected experiences and a whole lot of local love for the people and places that make Fargo, Fargo.

That’s one of our favorite things about TBEX. We don’t just come to a destination. We get curious about it. We meet the people who know its stories best, wander beyond the obvious and discover the things we’ll still be talking about long after we leave.

Fargo, we’re here. And we can’t wait to see what you’ve got. ❤️

Welcome to TBEX Summit America!

Visit Fargo-Moorhead

What is… the answer travelers see before they ever click a link? 🎤

Kareem Hassanien is bringing AI Jeopardy! to TBEX Summit America in Fargo, and travel creators and destination marketers, you’ll want to play along.

In “AI Jeopardy! How Travel Creators and DMOs Win a Zero-Click Game,” Kareem will explore what happens when an AI search tool answers a traveler’s question directly. How does it decide which information to use? And what can you do to make your firsthand knowledge easier to find, understand, and cite?

Expect an interactive session with real-time content makeovers, practical ways to make guides more useful to AI search, and a reminder that original photos, local interviews, and actual time spent in a place give your work something AI cannot experience for itself.

So... The Shoals, Alabama.

If this week’s TBEX North America 2027 announcement had you immediately Googling, we get it. That’s part of the reason we chose it.

This little corner of Northwest Alabama has been quietly influencing music, culture, fashion and American history for generations.

And over the next few weeks, we're going to introduce you properly.

There will be recording studios.
There will be river views.
There will be Southern food.
There will be some very unexpected history.
There will definitely be music.

And there will probably be more than a few moments when you say: WAIT. THAT'S IN THE SHOALS?!

Consider this your warning. You don't want to miss this one. November 3–6, 2027, Register now: https://tbex.regfox.com/tbex-north-america-2027-the-shoals

We’ve been keeping a secret. And this one has soul. 🎶

TBEX North America is coming to Visit The Shoals, Alabama, November 3–6, 2027.

Come stand beside the Tennessee River.

Walk into the studios where some of the most famous music in the world was recorded.

Discover the hometown of W.C. Handy, the birthplace of Helen Keller, a Frank Lloyd Wright masterpiece, legendary Southern food, beautiful downtowns, unexpected outdoor adventures and four communities that are ready to welcome the TBEX family.

And we’ll call the gorgeous Renaissance Shoals Resort & Spa home while we do it.

This isn't the Alabama you think you know. That’s exactly why we chose it.

📍 The Shoals, Alabama
📅 November 3–6, 2027
🎟️ Registration is NOW OPEN.

Come hear what you’ve been missing.
Early Bird Registration is Open! https://tbexcon.com/tbex-north-america-2027/

Going viral is exciting. Building meaningful, sustainable growth is better.

At TBEX Summit America 2026 in Fargo, Selena Norinh of Selena’s Studio will present: "How to Find Success on TikTok: How Strategy and Intention Can Lead to Meaningful Growth & Income"

After experiencing firsthand how chasing algorithmic virality can drain a creator’s energy and creativity, Selena rebuilt her approach around a more human-first philosophy. Her work combines structured storytelling with an appreciation for the unscripted, everyday moments that make content feel real.

In this session, Selena will explore how creators can approach TikTok with greater purpose, turn seemingly ordinary moments into compelling stories and build growth that supports both their creativity and their income.

Because success on TikTok isn’t just about capturing attention. It’s about knowing what you want that attention to accomplish.

Join us in Fargo and learn how strategy, intention and a little creative chaos can lead to something far more valuable than a fleeting viral moment.

SPEAKER SESSION ANNOUNCEMENT

As polished, aspirational content competes with AI, algorithms and an oversaturated internet, audiences are gravitating toward something more human: content that makes them feel seen.

At TBEX Summit America 2026 in Fargo, Chris & Alex will present:
"Relatability Is Virality—or Aspirational Content Is on the Decline: How to Lean Into Relatability"

They’ll share how creators can:
• Train their brains to spot relatable, shareable angles
• Turn real human experiences into meaningful connections
• Repurpose older content to reach new and larger audiences

Because sometimes the content that resonates most isn’t the experience everyone dreams about. It’s the moment that makes someone say, “That’s me.”

Join us in Fargo and learn how being more human can make your content more powerful.