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866 The Queensway
"Strength is measured in the willingness of what we let ourselves achieve." -Unknown
From render to reality đźš•
We took a parking lot in Toronto and transformed it into a little slice of New York City for the launch of Maybelline’s new Lifter Gel.
From the fully customized taxi, hot dog stand, scratch-and-sniff wall, newspaper box and all the tiny branded details in between. Every element was designed to bring the concept to life.
A New York moment, right in Toronto.
Design + Production | MWD Creative Agency
Brand | Maybelline New York
Videography | Ripple Media Group
08/26/2026
Where football’s biggest icons took center stage for EA SPORTS x Sports Illustrated’s House of Football in New York City
We brought the experience to life through environmental branding, from a custom DJ booth for Diplo’s set to the Icons of Football stage featuring David Beckham, Zinedine Zidane, and Zlatan Ibrahimović, plus a custom photo moment that captured it all.
Designing the details behind unforgettable moments.
Design + Production | MWD Creative Agency
Event Planner | Ashley Lindzon
Brand | EA SPORTS
08/25/2026
House of Football. New York City.
Custom branding for EA SPORTS x Sports Illustrated, featuring:
• Custom DJ booth for Diplo
• Icons of Football panel with David Beckham, Zinedine Zidane, and Zlatan Ibrahimović
• Stage graphics, event signage, and photo wall
Built to bring football culture to life, one detail at a time.
Design + Production | MWD Creative Agency
Event Planner | Ashley Lindzon
Brand | EA SPORTS
An unforgettable celebration of the world’s game for EA SPORTS x Sports Illustrated’s House of Football.
The iconic event taking place the night before the World Cup Final in New York City hotspot, ZZ’s Club, we transformed the space through immersive branding across every key touchpoint. From the custom DJ booth, Icons of Football portrait studio, and podcast room built for an icons-only football conversation with the greats.
With legends David Beckham, Zinedine Zidane, and Zlatan Ibrahimović taking the stage, and Diplo closing out the night, every detail was designed to elevate the experience.
Thank you to Ashley Lindzon for bringing us on to this event and be a part of such an incredible experience.
Design + Production | MWD Creative Agency
Event Planner | Ashley Lindzon
Brand | EA SPORTS
08/22/2026
Glass, chrome, and shine✨
Bringing M.A.C Lustreglass StainGlass to life through immersive installations, interactive moments, beauty experiences, and a few surprises along the way.
A night designed to reflect the product in every sense.
Design + Production | MWD Creative Agency
Brand | M·A·C Cosmetics Canada
Photography | Toronto Event Photographer • Brand Activations | Wilson Szeto
08/21/2026
A world of glass, chrome, and high shine for the launch of M.A.C Lustreglass Stainglass Lip Stain ✨
Set against a high-rise floor surrounded by glass windows, we brought the Lusterglass story to life through a series of immersive moments designed for M.A.C’s tastemakers and influencers.
From a flash-filled elevator photo booth and mirrored portrait box, to retro video projections, a suspended mirrored M.A.C logo, and glistening M.A.C models, every detail played with reflection, light, and texture.
Guests could get chrome-inspired nails at Nailed by M.A.C, have their new lip stain engraved, explore the product through custom displays, and capture the night with professional photo and video moments.
Cocktails featuring sugar glass, M.A.C-logo ice, and glass-inspired bites brought the concept into every detail.
Design + Production | MWD Creative Agency
Brand | M·A·C Cosmetics Canada
Photography | Toronto Event Photographer • Brand Activations | Wilson Szeto
08/17/2026
Built around an icon, Clinique Black Honey 🍒⚽
To celebrate Clinique’s iconic Almost Lipstick, we designed and produced an interactive pop-up experience inspired by the world of soccer. From custom trading cards to product discovery and immersive locker room details, every touchpoint invited guests to play, explore, and connect.
Design + Production | MWD Creative Agency
Brand | Clinique Canada
Photography | Toronto Event Photographer • Brand Activations | Wilson Szeto
08/16/2026
A sleek burgundy pop-up for Clinique’s Black Honey 🖤💄
We designed and produced an interactive pop-up that celebrated the confidence, resilience, and connection young women build through sport.
The journey included:
⚽️ A locker room-inspired environment complete with custom jerseys, trophies, soccer balls, towels, and cleats
⚽️ A dedicated try-on station where guests could experience Clinique’s Black Honey Line firsthand
⚽️ A photo booth that turned guest photos into soccer trading cards, with their portraits featured on a live digital player wall
⚽️A spin-to-win game packed with prizes
⚽️ Many photo-op moments
Design + Production | MWD Creative Agency
Brand | Clinique Canada
Photography | Toronto Event Photographer • Brand Activations | Wilson Szeto
08/16/2026
A sleek burgundy pop-up for Clinique’s Black Honey 🖤💄
We designed and produced an interactive pop-up that celebrated the confidence, resilience, and connection young women build through sport.
The journey included:
⚽️ A locker room-inspired environment complete with custom jerseys, trophies, soccer balls, towels, and cleats
⚽️ A dedicated try-on station where guests could experience Clinique’s Black Honey Line firsthand
⚽️ A photo booth that turned guest photos into soccer trading cards, with their portraits featured on a live digital player wall
⚽️ A spin-to-win game packed with prizes
⚽️ Many photo-op moments
Design + Production | MWD Creative Agency
Brand | Clinique Canada
Photography | Toronto Event Photographer • Brand Activations | Wilson Szeto
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