Puma by Rihanna

CONFIDENT | JOYFUL | DETERMINED | BRAVE - Rihanna embodies all these characteristics as the new Creative Director of Puma. RIHANNA BRAND AMBASSADOR & CREATIVE DIRECTOR
Rihanna is PUMA's global brand ambassador for women's training and serves as a PUMA Women's Creative Director, bringing her styling sensibilities and innovation to PUMA's collections. Embodying everything that PUMA stands for, Rihanna's unstoppable spirit, creative energy and prowess both on and off the stage make her the perfect representation of the PUMA brand. As a Creative Director, Rihanna will directly influence product collections as early as 2015, and work in partnership with PUMA's Internal Product Creation team. Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.