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BME is a fully integrated gaming and esports solutions provider with offices in London and Cairo
Where gaming, music, and culture come together. 🎮🎵
BME created a music video for Gangstar Mirage City Gangstar Mirage City Arabia , featuring Didine Canon 16 Didine Canon 16 Officiel , bringing the game’s world, attitude, and energy to life through a bold new creative direction.
But our work goes beyond the music video. BME also leads the social media marketing for Gangstar Mirage City, supporting the game as it continues to build incredible momentum now trending as the #1 game in 14 countries.
From creative production to digital marketing, this project represents the kind of culturally relevant, impactful work we’re proud to create at BME.
26/08/2026
#1 IN MENA .... AND 14 OTHER COUNTRIES 🔥🔥🔥
Gangstar Mirage City Gangstar Mirage City Arabia , the new mobile game from Level Infinite (Tencent), is officially making noise across the region.
For MENA, BME built and led the marketing and content launch end to end — from the regional social presence and full content rollout, to creators, the faction “gang war” campaign and more.
Built for MENA from the start. Not translated for it.
And there’s more coming
Gangstar Mirage City is live now. Download it, choose your faction, and take over the city.
Our second FIFA World Cup 2026 project
“We Play Together” campaign brings football and PUBG Mobile PUBG MOBILE ببجي موبايل into one cinematic story, featuring Saudi National Team player
Feras Albrikan Feras Albrikan
Directed and choreographed by Egyptian director Layla Ghaleb Layla Ghaleb , the film moves between the intensity of a live football match and the action of a PUBG Mobile battle royale.
Full end to end campaign delivery by BME. Thank you to everyone who helped bring this project to live.
From our set to the World Cup stage! 🇪🇬🔥
After scoring in Egypt’s historic victory over New Zealand, we’re taking you behind the scenes with Egyptian football icon Mahmoud Trezeguet
during our PUBG MOBILE shoot.
A front-row look at the intensity, nonstop energy and unforgettable moments that brought this ad to life.
Full creative, production and ex*****on by BME.
MahmoudTrezeguet
Gaming meets football ⚽️🎮
Our latest campaign film for PUBG Mobile MENA in collaboration with Al Ahly FC and Trezeguet.
From creative to production, post-production, and final delivery - proudly delivered by BME.
Big thanks to everyone involved. ❤️🦅
Behind every iconic night, there is a story.
A behind-the-scenes look at unforgettable performance at the Pyramids - an iconic location and the first time he performed his tracks live with a band.
From rehearsals to showtime, this BME documentary captures the energy, pressure, creativity, and moments that brought the performance to life.
Watch now on YouTube. Link in bio.
13/05/2026
Insomnia Egypt Gaming Festival
BME proudly brought Insomnia Egypt 7th Edition to life.
From the energy of the gamers and creators, to the support of our partners and sponsors, and the love of the community, this edition was one to remember.
Here’s a look back at some of our favorite moments from an unforgettable weekend.
More events, more memories, and more experiences coming soon.
This is why we do what we do. 🎮🔥
At BME, we don’t just organise events, we build experiences that bring communities and brands together.
Insomnia Egypt 2026 was proof of that. Thousands of attendees, leading brands, creators, players, families, cosplayers, and fans came together for three days of energy, connection, and unforgettable moments.
Every attendee, every brand, every game, every smile, and every moment reminds us why we continue to build Egypt’s biggest gaming and entertainment festival.
Thank you to our incredible community and partners for making Level 7 one to remember.
History was made.
at the Pyramids of Giza for the PUBG Mobile 8th Anniversary Carnival - first time ever, with a live band reworking his biggest tracks and debuting songs from his new album.
BME led the booking, overall creative direction, show production, choreography and artist operations.
This doesn’t happen without an incredible team behind it.
Styling by .babylon
Wegz Outfit by
Band
Creative direction & choreography
Assistant Choreographer
Wegz team:
And of course, our incredible BME team
Footage credit: .hossam
19/03/2026
Eid Mubarak from all of us at BME 🌙
Wishing our valued clients and partners a joyful Eid filled with peace, prosperity, and continued success. Thank you for your trust and partnership.
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