LaylaTourh

Take Action AUGUST! ☀️

Almost 21 years in the education space, and there’s a statistic that remains the same despite all the other changes I’ve witnessed over the years…

September is the most academic (and potentially the most profitable) month of the year.

Why? Because it’s the month everyone starts to think about the last quarter of the year, and everyone wants to end the year strong.

Kids are back at school, the world starts turning a little faster again, and lots of people are thinking about stacking their money.

For the beauty industry in particular, the 3 most profitable months in selling education. September, November, and January, are just around the corner .

Here are 10 things you could be doing in AUGUST, if you actually want momentum next month in your business:

1. Stalk your own Instagram profile (or wherever you mainly post your content) like a stranger! Could someone be confused the second they land on your page? Go through your own funnel, and be honest… would YOU buy from you?

2. Fix your sales process ASAP. If someone has to “figure out” how to work with you… they won’t.

3. Stop posting just to stay “active” (I was so guilty of this one!). Content without intention won’t make you money. Your content should move people to TAKE ACTION. What are you asking them to do? What are their next steps? Make this step SO bloody clear!

4. Is it time to raise your prices? If you’re constantly working but not taking home real income… it's time to revisit your numbers, and announce a price increase for September.

5. Collect leads OFF social media. Build an email list if you haven’t yet. You don’t own your audience on social media… and that’s risky business IMO.

6. Create ONE clear signature offer. Not 10 (not yet anyway!). You need one main offer (what you sell) so people can instantly understand, and easily decide if it’s what they need.

7. Follow up with people who didn’t buy. There is literally money sitting in your DMs, PMs, and emails right now. There really is fortune in the follow ups.

8. Fix your market positioning. Who do you help? What problem do you solve? Why YOU over everyone else? Don’t be afraid to share why you’re a better choice than your competitors.

9. Actually have a content strategy. Not “I’ll post when I feel like it” (that was so me by the way, before I built The Educator Engine™️). A real plan that attracts, nurtures, and converts even when you’re not on your phone. Build your content creation into an RGA (revenue generating activity). Mine is every Thursday.

10. Create a digital product. This one is important. This is where you stop relying only on your time and start creating scalable income; and before you say “I’m not ready” … you already know more than someone who would pay to learn from you. It's really not that deep!

Even if you start with a couple of the above, you’ll start Q4 much stronger.

Happy August 1st everyone 💛

Over 15 years ago I started teaching women in the beauty industry to become educators.

I was also the first in my space that included public speaking at my teacher training events: the educator summits (known now as the Speech To Teach™️ method).

Over 20 years ago I set up my first training academy (fun fact, my third physical academy was set up 10 years ago today in Scotland!).

Over 7 years ago I moved one of my in-person courses, online.

And despite the huge growth and success I have had in this space, spinning over two decades, I cannot tell you enough, how NOW is the most exiting time to for anyone that wants to leverage their skills, and experience, and start selling their KNOWLEDGE, along side their time.

⚠️ Caution: If you get as good as I did, you may find yourself selling your salon, buying a property (cash) abroad, run your business from another country, and make multiple streams of beauty income, AND asset income🏨

My next live training is TONIGHT!

Who this masterclass is for: Women who want to start making multiple streams of beauty income™️ so they don’t have to choose between clients and kids during the summer holidays… or for the days for when we basically CBA to see clients… and for days we FLS… but you still want to get paid!

That’s just my short list! 😃

What I’ll be teaching inside my masterclass works.

I’m living proof.

And so are the hundreds of other women in the beauty, aesthetics, and hair industry that have also got smarter with their time…

For those ready to get out of the ‘time for money trap’ - I’ll see you tonight 💕

https://www.beautybusinessacademy.co.uk/multiple-streams-of-beauty-income

The six week summer holidays have officially started, and here’s the maths nobody tells you when you become a working Mum…

You get roughly 16 summers with your children before they’re off living their own lives, with their own friends, on their own schedule 🥹

That’s it. Sixteen.

And right now, some of yours is being spent in the salon, instead of making memories.

I’m not telling you to close your business over the Summer, of course not, that’s your primary income.

But I do want you to know that 5000 people have searched for a course, TODAY, to learn how to do the very thing you do in your beauty business…

✅ Click on the link below to sign up for my up and coming live masterclass, and I’ll show the most effective ways of leveraging your knowledge right now to make Multiple Streams Of Beauty Income™️

💸 Masterclass: How To Build Multiple Streams Of Beauty Income™️

Date: Monday 27th July

Time: 7:00 pm

If you want to package up the skills you’ve spent years mastering, so you can earn without your physical presence in your salon or clinic, this free masterclass is for you.

You don’t get these summers back.

Let’s build you an additional income stream so you don’t have to choose between your kids and your business 💛

Ps. Anyone else dodge the mother’s meetings? 🤭

https://www.beautybusinessacademy.co.uk/multiple-streams-of-beauty-income

All I’m seeing on socials is posts from business owners who are also Mums, sharing their worries on how they’re going to get through the next six weeks working, and with the kids off school.

I’ll tell you how … YOU SELL YOUR KNOWLEDGE!

Then, you can spend time GUILT FREE, away from your business, with your kids 🥰 and still make an income 🤌🏼

Admittedly, the best time to have created something that sells your knowledge not your time throughout the Summer holidays would have been a few weeks or months ago…

The second best time, is NOW!

So, next Monday (and this is the last time I’ll be delivering this live for a while), is my free masterclass:

Topic: How To Build Multiple Streams Of Beauty Income™️

Date: Monday 27th July

Time: 7:00 pm

If the summer holidays are making you realise your business can’t survive without you physically present, that’s the sign to start building your additional income stream 🫶🏻

Sign up here to the masterclass ⬇️

https://www.beautybusinessacademy.co.uk/multiple-streams-of-beauty-income

PERFECT TIMING INSTAGRAM! 👌🏼

Last week I jumped into one of my Facebook groups to let everyone know that I’ll be moving my weekly live session, ‘LIVE With Layla’, over to Instagram.

This also includes my popular weekly segment of “Boss It Or F*ck It” (where I answer one DM a week and ultimately give an answer of something to “boss” aka, do, or “fk it”, not do!).

And now, Instagram are about to roll out a brand new feature called “Series” - this could not be more perfectly timed!

Live With Layla will start again as soon as I see the new feature on my account - in the meantime you can read more about my weekly lives here 💕

https://www.beautybusinessacademy.co.uk/weekly-live-with-layla

The heat this week has been INTENSE.

In fact some of you closed your beauty business, and lost out on revenue because of it.

Lash techs had retention issues.

Nail techs had products fail them.

Skincare clinics had product degrading issues due to the active ingredients.

And, if my memory serves me right when I was running my salon in intense heat, there's also staff fatigue, no-shows from clients, and salons basically feeling like an oven due to lack of air conditioning.

And even though none of this was your fault, your takings were down... and if that wasn't bad enough, you didn't even WANT to work!

Not when we're having a heat wave like this... but you know you HAD to, because if you stop, so does your income.

And THAT right there, is what I want to talk to you about... again...

What if you didn't have to work like that?

What if a week like this one, where products don't perform, clients don't show, doesn't rely on you physically being in your salon to make an income?

This is not a fantasy. This is just a different business model.

One where your income doesn't depend on you being present.

One where money is coming in on a Tuesday afternoon while you're on a beach walk with a friend, or sat in the garden topping up your tan.

I've had that business model since 2005 - and on July 27th, I'm delivering a masterclass to show you exactly how.

My free masterclass, How to Build Multiple Streams of Beauty Income is happening again.

Inside this masterclass, I share my ''stream stack'' - the multiple income streams I have personally created, that go way beyond the treatment room: Becoming an educator, Online courses. Digital products. Coaching.

All built from knowledge that I know you have too.

If you watched my masterclass the last time, come back. Things land differently the second time when you're ready to actually act on them.

If you missed it? this is your second chance (sometimes the second chance is the one that actually changes things).

It's happening on Monday 27th July, at 7:00 pm.

No shade here, but I know this week reminded you of the freedom and financial limitations your business gives you...

Come and let me show you what life can look like when you leverage your industry knowledge.

Sign Up Here 👉🏼 https://www.beautybusinessacademy.co.uk/multiple-streams-of-beauty-income

I had a lovely day in the New Forest, and Lymington today, and whilst there, I went to check out the new Nici Hotel.

I got talking with the bar manager, and he shared with me something they’re doing a little different to their Bournemouth hotel.

Both hotels are aiming for the same high standard - but walk into each, and you’d think they were built for two totally different clients.

Bournemouth is loud and buzzing. Lymington is quiet and considered.

Neither hotel is “better.” They’re just built for different people.

It made me think… that’s just how I’ve built my Next Level mastermind 🤩

It now has two levels.

Level 1 👉🏼 Leap. Leap is for the busy and booked up beauty professional, ready to make money online with their knowledge. A new, additional income stream that doesn’t rely on their hands, and sets them free from the “time for money trap”.

Level 2 👉🏼 Elevate. This level is for those already teaching, ready to scale their training business into something bigger. Perhaps integrating business mentoring and coaching into their training business, or simply help them elevate their course sales.

Two different levels to meet you where you’re at, with very different conversations, and different strategies, but with the same mission 👉🏼 To help you build or scale multiple streams of beauty income™️, so you can work less and make more 💸

Applications are now open! 😃

If you’re unsure which level is for you, then you can go ahead and apply, I’ll know as soon as I see your submission.

Ps. Next Level mastermind officially starts September 8th.

Pps. I definitely recommend a visit to the New Nici Lymington!

Read more about NLM here 👉🏼 https://www.beautybusinessacademy.co.uk/next-level-mastermind

On Friday I attended an event as a guest speaker, sat on a panel, and was asked questions about modern day success, leadership, and money; and afterwards, the usual happened: new followers, kind messages from inspired local female founders, and lovely story tags from the audience.

The following morning I got one more tag. This one was different.

It was a video of me on the sofa with two other (amazing) speakers, but, unlike them, I was nowhere to be seen...

Whoever this lady was who had filmed and tagged me, had held her camera so precisely, that my knee cap didn't even make the shot!

I was cropped out completely. On purpose. Then tagged, so I'd see it.

So let's just call this out for what it is.

Jealousy.

Not the quiet "oh well, good for her" kind. The kind that sits and records a video, and purposely cuts you out of your own moment, then makes sure you see it.

I'm not upset about it. In fact I genuinely couldn't care less, but I wanted to share it with you, and address it.

Here's the bit I want you to take away, and I'm going to use pizza as an example.

Success isn't a pizza with a fixed number of slices. Nobody's slice gets smaller because someone else orders their own pizza. There's an unlimited number of pizzas, and unlimited ovens, okay?!

In other words, someone else doing well changes nothing about what's available to you, and your potential success.

So if you're someone who catches themselves feeling a little jealous when watching someone else win, maybe they've just had a successful launch, a special feature in a magazine, a fully booked diary, whatever it is; you probably already know this, but that feeling isn't about them... It's about you.

It's telling you there's a gap of where you are and where you want to be.

Now you can spend your energy trying to shrink that person to make yourself (temporarily) feel better, like holding the camera just right so they don't make the shot. Or instead, you can spend that energy closing the gap. Invest in the mentor. Get the coach. Do the thing you've been putting off.

One of the above moves you forward. The other just makes you the person quietly cutting strangers on the internet out of videos.

I know which one I'd rather be.

Anywhooo...! 😝

Did you know…

At 10 am every Monday, I go live inside the Beauty Business Community Facebook group?

It’s a 30 minute live stream, and is broken down into the following 3 themes:

💁‍♀️Layla’s Life Lately: I talk about what’s been happening behind the scenes in business, and in life in general. Today I’ll be sharing an update as to where I’m at with my next move (literally) back to Spain, and my last child Callum leaving school in 3 days 🥹

📱The Beauty Of Instagram: Every week I share new IG updates that I think my beauty community need to know about, and more importantly; I break them down as to how it will help them monetise their social media.

🤐 Boss It Or F*ck It!: Every week I answer a question that’s landed in the DMs. To give you an idea, already I’ve deep dived into > Hiring a VA, employment vs out-sourcing, employing family and friends, websites vs sales pages, re-brand vs personal brand, Ads, sharing revenue figures publicly, being controversial on socials, social media agency’s: hire or do yourself, evergreen courses vs live launches, discounts/urgency tactics… honestly the last is endless!

This week I’m touching writing a book! Why write a book? Is it really worth it? and I’ll share why I stopped writing mine (for now!) 📕

If this is something you think you’d like to tune into, come and join us! 💕

Here’s the link https://www.facebook.com/share/g/1CsitQRLvW/?mibextid=wwXIfr

You don’t need to build a personal brand, but your business makes more money if you do.