Modeverdi

Yes, of course there are times you need to show up wearing what’s expected. And there’s power in that. Not having to worry about being inappropriate etc.

But we think the real power comes from knowing the rules and making them work for you - authentically. Because that’s when your style builds your brand, your values, your personality.

We love learning where you work, who you are and what you want to achieve so we can help you dress with purpose.

The loafer is the single most hardworking shoe in any wardrobe. If you don’t have one in your rotation, consider this your official intervention. Pick one (or all):

The Classic Penny: Sleek, understated, timeless (think G.H. Bass Weejuns).

The Horsebit: Defined by metallic hardware across the vamp (the Gucci standard). Adds instant uptown polish to basic denim.

The Lug-Sole/Chunky: Heavy, architectural soles (Prada, Tod’s) that anchor lightweight skirts and add structural weight.

The Tassel: Pure 60s Mod energy. Sharp, slightly cerebral, and looks unmatched with cropped trousers.

Want to know how to style it? We got you.

The Sock Rule: Either go completely bare-ankled or lean in with a crisp, ribbed white cotton sock pulled up just below the calf.

High-Low Proportions: Pair heavy lug-sole loafers with delicate silk slip skirts to cut the sweetness. For sleek penny loafers, team with puddle-hem tailoring so just the leather toe peeks out as you walk.

The Off-Duty Formula: Straight-leg vintage Levi’s, an oversized trench coat, beat-up horsebit loafers, and unbrushed hair.

Who Gets It Right

Alexa Chung: The blueprint. Classic penny loafers paired with bare legs, A-line mini skirts, and trench coats.

Zoë Kravitz: Effortless 90s minimalism. Sleek black loafers, slouchy mid-rise trousers, and vintage tees.

Bella Hadid: Vintage collegiate cool. Tassel loafers styled with sheer knee-high stockings and pleated midi skirts.

Dakota Johnson: Gucci’s ultimate muse. Classic horsebit loafers styled with slouchy 70s-inflected tailoring, washed vintage denim, and effortless blazers.

Katie Holmes: The queen of Manhattan off-duty dressing. Broad-sole and chunky loafers paired with relaxed wide-leg trousers, cozy knitwear, and floor-sweeping outerwear.

If your leather doesn’t have a few scratches from running down King’s Road at 2 AM, you’re doing it wrong. Ditch the heels, keep the attitude.

What are you waiting for?

This was a fashion dream come true, right? Chaotic, fun, fashion. Still thinking about that McQueen jacket Jess got.

We’re shooting more shopping trips, styling a mix of celebs and Circlers in inventory we hold.

Who would you like to see? Or are you up for taking part yourself 🤪🤩😘

Have you ever gone to these lengths to hide a fashion splurge from loved ones?

We know we have…. Pro tip: put it in the laundry so it looks like it’s old and when he notices, remind him how he never notices what you wear. The guilt works wonders!