Generous APE
Generous APE is the style led sustainable marketplace for brands which give back.
09/10/2025
Discover Sooka - Luxury home décor for the conscious minded.
Sleek. Sculptural. Captivating.
This polished bronze crab transforms a symbol of the sea into an icon of modern artistry — where luxury meets nature’s form.
Discover more: generousape.com/collections/sooka/products/crab-in-polished-bronze-small
Bringing curated elegance home — every piece tells a story ✨
Discover more: generousape.com/collections/sooka
ÄITI London designs and manufactures contemporary, timeless knitwear for women of all ages.
Crafted with quiet Nordic elegance, our understated classics are made from natural and sustainable fibres- organic cotton, RWS-certified wool, cashmere and thoughtful blends incorporating recycled fibres wherever possible.
Our collections feature muted tones with the occasional pop of colour and refined simplicity, reflecting our commitment to enduring style and responsible craftmanship.
Shop: generousape.com/collections/aiti-london
25/09/2025
Chasing winter sun or just daydreaming of summer? ☀️✨
Dive into Livia Betancort’s sustainable bikinis - made to turn every escape into a statement. 🌊♻️
Shop here: generousape.com/collections/livia-betancort
Bold. Sustainable. Uniquely yours. ✨
From bamboo lights to upcycled bronze art, Sooka transforms your space into a story worth telling. 🌿
Shop the collection today & let your home shine: generousape.com/collections/sooka
10/09/2025
From snug organic blankets that cocoon you in softness to artisanal, eco-friendly candle sets that cast a gentle, flickering glow, our thoughtfully curated Cosy Home Edit invites you to infuse your space with a sense of tranquillity and style: generousape.com/collections/the-cosy-home-edit🍂
08/09/2025
🍃 This is Organic September – and we're all in. 🌱
Did you know that Organic September - organised by the Soil Association - is a UK-wide celebration running from September 1st to 29th, dedicated to the magic of organic living? It champions healthier soil, cleaner ecosystems, and products made with mindful care.
At Generous APE, this resonates deeply. Our curated marketplace brings together independent, eco-conscious brands offering everything from fashion and beauty to homeware - products where ethical design meets environmental stewardship.
Let’s go organic - together. This September, let’s nurture the planet with intention, shop with heart, and celebrate sustainable stories through style.
— Generous APE team 💚
www.generousape.com
"Fast fashion is asking you to forget about other humans in favour of low prices."
-Amanda Lee McCarty, Clotheshorse Podcast
01/09/2025
Happy 1st September🍂🧸🥐☕🍪
www.generousape.com
30/08/2025
It's almost boot season! 👢 🍂 💫
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