ONYX Strategy Lab

The cheapest lead is rarely the cheapest. 💸

A £2 lead that never books costs you time, fuel and quotes for nothing. A £20 lead that turns into a £4k job is a bargain.

Stop counting cost per click. Start counting cost per booked job. 🎯

That's the number that tells you if your marketing actually works.

Want help tracking it properly? DM "LEADS" for a free 15-minute audit. 📲

Your website looks great. 👍

But if it doesn't turn visitors into enquiries, it's just an expensive business card.

A good site has one job: get the visitor to call, message or book. 📲

Pretty is nice. Booked jobs are better. 🎯

Want a site that actually sells while you're on the tools? DM "LEADS" for a free 15-minute audit.

"We do quality work." 🛠️

So does every other trade in your town. It tells the customer nothing and gives them no reason to pick you.

A clear offer does. A guarantee does. A reason to call today does. 🎯

People don't buy "quality" — they buy certainty.

Want help building an offer that actually pulls calls? DM "LEADS" for a free 15-minute audit. 📲

Here's a quiet job-killer: slow replies. ⏱️

A new lead is hottest in the first 5 minutes. After that they're already messaging the next trade on the list.

Most businesses take hours to call back. By then the job's gone. 📉

Reply fast and you win work your competitors never even knew about.

Want every lead chased in minutes, not hours? DM "LEADS" for a free 15-minute audit. 📲

Word of mouth feels safe. 🙌

But it only shows up when other people are busy. The month your work dries up is the month the referrals stop too.

That's not a pipeline — that's luck. 🎯

Ads put your name in front of ready buyers every single day, even in your quiet weeks.

Want a steady flow instead of feast or famine? DM "LEADS" for a free 15-minute audit. 📲

Most roofers and builders think boosting a post counts as advertising.
It doesn't.
A boost shows your post to people who already follow you. Good for the ego. Useless for your diary.
A proper campaign puts your offer in front of homeowners who want the work done now — and drops their number straight in your inbox.
Likes don't pay wages. Booked jobs do.
Want to see what that looks like for your trade? DM "LEADS" for a free 15-minute audit.

Leads are only valuable if you can track them.

Most local businesses lose money after the enquiry comes in.

Not because the ad failed.
Not because the website failed.
Because the follow-up system is messy.

Here is what every trade business needs:

A fast website that turns visitors into enquiries
Forms that send leads into one place
A CRM to track calls, jobs, and follow-ups
Analytics to see what is actually working
A job flow that fits how the business really runs
That is how you stop losing good leads in WhatsApp, missed calls, inboxes, and spreadsheets.

Save this if you are building a proper lead machine for your trade business.

A £20/day Meta budget can turn into £40k of booked work.
But only if the system behind it doesn't drop the ball.

Which part of your lead flow leaks the most?

Comment "leak" — I'll send the fix for your trade.