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The Smiley Company 💛
The home of all things Smiley, SmileyWorld, S.W.Smiley and Mini Smiley.
#Smiley #WeAreAllOriginal
Smiley is the original collaborator brand, our defiantly optimistic energy has inspired generations for over 50 years. The enduring positive impact of the most universally recognizable symbol in the world, represented freedom in the 1970s, defined music subcultures in the 80s and 90s and, in the 2000s, alongside our growing fashion and art status, became a vanguard of the digital revolution with the creation of the emoticons – a new visual form of communication. Turning 50 in 2022, Smiley is leading the way once again with the launch of a first-of-its-kind campaign Future Positive, working with brands across the globe to tackle worldwide social and climate injustice through sustainable and transparently-produced products.
07/09/2026
Shop the new DPAM | SmileyWorld kids collection here: https://tinyurl.com/4vzh999s
03/09/2026
Shop the iconic Kipling | Smiley suitcase here: https://smiley.com/products/smiley%C2%AE-medium-wheeled-luggage
01/09/2026
Shop the new reisenthel | Smiley collection here: https://smiley.com/collections/lifestyle
Summer of Smiles Ep. 3 - City Life
25/08/2026
Shop the America Today | Smiley collection here: https://smiley.com/collections/all
24/08/2026
We’re proud to be supporting Dock & Bay as they host a 4km fundraiser along the Thames in support of Campaign Against Living Miserably this World Su***de Prevention Day.
The event follows our Dock & Bay | Smiley collaboration, which brought Smiley's optimistic spirit to one of Dock & Bay’s iconic towels 💛
Now, Dock & Bay are putting that same positive energy behind an important cause, bringing people together for movement, connection and conversations around mental health.
📅 Thursday 10 September
📍 Tower Bridge → London Eye
Come along, get involved and help support CALM’s vital work.
🎟️ Book your place via
Dock & Bay's fundraiser for CALM (Campaign Against Living Miserably) This September, we're walking for CALM - come join us!
19/08/2026
From summer crafts to classroom creations, express yourself your way.
Art Smile | SmileyWorld.
14/08/2026
One backpack doesn't fit every adventure.
Big plans, busy schedules and plenty to carry.
| SmileyWorld.
13/08/2026
Sun, sea and smiles all day long ☀️
Beach days made better with a little SmileyWorld fun.
ZARA Zara Kids
10/08/2026
Express your mood, one sticker at a time ✨
Vexyls | SmileyWorld. Made for colourful summer holidays.
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