AVR ART

𝗜𝗡𝗧𝗢𝗨𝗖𝗛 | 𝗟𝗢𝗚𝗢 𝗖𝗢𝗡𝗖𝗘𝗣𝗧, 𝟮𝟬𝟮𝟲

I was parked on the road the other day when a sign caught my eye: Intouch Fire & Security Ltd. I noticed something immediately; the sign was just text. No icon, no symbol, no visual "spark" to represent what they do. As a designer, my brain started ticking. A brand called "Intouch" that handles something as vital as Fire and Security deserves a visual identity that speaks to the customer.

(Swipe through the images below to see the full design journey from rough sketches to the final 2026 concept)

𝗧𝗵𝗲 𝗕𝗿𝗮𝗶𝗻𝘀𝘁𝗼𝗿𝗺: 𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻 𝗮 𝗡𝗮𝗺𝗲?

I started breaking down the brand into three core pillars:
• Touch: Connectivity, human interaction, and biometrics.
• Fire: Protection, heat detection, and safety.
• Security: Vigilance, the "eye" of the camera, and digital signals.

My goal was to merge these without the logo feeling cluttered. I wanted to create a symbol that felt both high-tech and personal.

𝗦𝗸𝗲𝘁𝗰𝗵𝗶𝗻𝗴 𝗼𝘂𝘁 𝘁𝗵𝗲 "𝗳𝗶𝗻𝗴𝗲𝗿 𝗮𝗻𝗱 𝗹𝗲𝗻𝘀" 𝗰𝗼𝗻𝗰𝗲𝗽𝘁

I began with rough sketches, playing with the idea of a finger approaching a camera lens (literally "in touch"). From there, I moved into digital exploration, testing how "signal bars" could represent the monitoring side of the business.

One of my favorite breakthroughs was the "Fingerprint Flame"; merging the biometric lines of a thumbprint with the organic shape of a flicker. It perfectly captures the "Intouch" name while representing fire safety.

I ended up with a sheet of 15 concepts, ranging from literal interpretations to abstract geometric shapes. Each one explores a different balance of the three pillars.

𝗧𝗵𝗲 𝗳𝗶𝗻𝗮𝗹 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆: 𝗔 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝗼𝗳 𝗵𝘂𝗺𝗮𝗻 𝘁𝗼𝘂𝗰𝗵 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻.

To make the logo practical for a real-world security firm, I moved toward a bolder, thicker line weight. This ensures the fingerprint ridges stay clear and recognizable, whether they are on a business card or a technician's uniform.

For the typography, I chose Helvetica to provide a sense of authority and clarity. I used a bold weight for "INTOUCH" to keep the brand name the focus, while thinning and widening "FIRE & SECURITY LTD" to create a stable, professional base.

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗴𝘂𝘆𝘀 𝘁𝗵𝗶𝗻𝗸? 𝗗𝗼 𝘆𝗼𝘂 𝗽𝗿𝗲𝗳𝗲𝗿 𝘁𝗵𝗲 𝗰𝗹𝗲𝗮𝗻 𝗴𝗿𝗮𝗱𝗶𝗲𝗻𝘁, 𝘁𝗵𝗲 𝗼𝘂𝘁𝗹𝗶𝗻𝗲𝗱 𝗼𝗿 𝗶𝗻 𝗯𝗹𝗮𝗰𝗸 𝗮𝗻𝗱 𝘄𝗵𝗶𝘁𝗲 𝘃𝗲𝗿𝘀𝗶𝗼𝗻?

𝗥𝗘𝗜𝗠𝗔𝗚𝗜𝗡𝗜𝗡𝗚 𝗧𝗛𝗘 𝗟𝗔𝗦 𝗩𝗘𝗚𝗔𝗦’ 𝗔𝗩𝗜𝗔𝗧𝗢𝗥, 𝟮𝟬𝟮𝟲

In the world of professional sports branding, there is a constant push toward extreme simplification; clean lines, flat colors, and "safe" vector shapes.
While this works for tiny app icons, it often loses the soul of the character.
I chose to redesign the Las Vegas Aviators’ secondary logo because the original feels a bit "cheap and fast."

As a designer, I’m drawn to the details that make a logo feel "real." For this project, I gave the "Fighter Pilot" a complete overhaul to bring my vision to the screen, creating a concept with illustrative depth and a more aggressive atmosphere for this Triple-A identity.

I also experimented with integrating the team’s primary "A" identity. I wanted to see if the helmet worked better as a standalone icon or if it needed that structural anchor. By layering the pilot over a bold, sharp "A," I aimed to bridge the gap between a modern sports mark and a high-detail illustration.

Ultimately, this project was just for fun; a creative exercise to explore my own thoughts on how this identity could truly look. These concepts are not finalized or completed; they are simply my personal take on bringing a premium, high-detail finish to a team I find visually fascinating.