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Making digital easy - Since 2007 https://www.neuralab.net
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https://clutch.co/profile/neuralab
We helped Hardox Wearparts Tuscaloosa turn custom steel quoting into an actual eCommerce experience.
Instead of “call us for a quote,” customers can enter dimensions, choose specifications and get their account-specific price directly in WooCommerce.
Full project case - https://www.neuralab.net/projects/ssab-hardox-wearparts-tuscaloosa/
04/10/2026
After this year’s Shift Conference Think Tank, our CEO Krešimir Končić sat down with Netokracija to talk about where AI is actually changing how software gets made.
The interview touches on autonomous agents, the problem with measuring productivity through output, and what Krešimir calls “speckled intelligence”: AI being extremely capable in some parts of the job and surprisingly limited in others.
Full interview with Netokracija > https://www.netokracija.com/kresimir-koncic-ai-kod-software-247379
Krešimir explores these ideas further in his new book, Coding Is the Easier Part, now available for preorder on Amazon > https://amzn.id/cep-neto-tt
02/10/2026
Faster project proposals don't always mean better ones.
In his guest article for Recursive, Bruno breaks down why AI-generated agency proposals often create an illusion of efficiency. While automation handles the heavy lifting of a first draft, accurate scope and pricing still depend on real conversation and human technical judgment.
Find full details in the article
Drafting Sales Proposals With AI? Triple-Check The Estimates AI can churn out agency proposals swiftly, but speed has a risky side effect: perfectly formatted estimates that are completely wrong. Before you hand pre-sales over to algorithms, see why skipping human technical discovery costs far more than it saves.
Somewhere in most ERPs there is a field that silently shortens what you put in it. Nobody documented it, nobody remembers it, and you find it in the last three weeks of an eCommerce build.
That happens because "just connect it to our ERP" bundles two different projects into one scope. Building the new storefront is greenfield. Integrating a fifteen-year-old ERP is brownfield. The article in the link below covers how to sequence them, why payment authorisation has to be synchronous while everything after it cannot be, and what belongs in an orchestration layer instead of a point-to-point connection.
Full breakdown on ShiftMag: https://nrlb.team/justConnectERP
Generic eCommerce setups stop working once you need client-specific B2B pricing, live ERP sync, catalogs in the thousands, and a checkout that follows your rules. We build that kind of architecture on WooCommerce or Laravel. https://www.neuralab.net/custom-ecommerce-development/
11/09/2026
"Just connect it to our ERP." - famous last words... 😅
E-commerce projects have a funny way of getting complicated real fast, especially when the ERP enters the chat.
Bruno Zagorščak, Co-founder & Chief Content Officer at Neuralab, breaks down why this seemingly innocent sentence can turn into a whole lot of trouble and what teams should think about before going down that road: https://go.infobip.com/4gHh3EP
Hrvatski audiovizualni centar (HAVC) needed a website that could pitch Croatia as a shooting location to Hollywood. Star Wars was filmed on our beaches and coastal cities. So was Game of Thrones and The Day of the Jackal.
They brought us in to build a site producers and location scouts could actually search. We made Filming in Croatia to hold 370+ locations and 150+ productions without turning into a database nobody wants to open.
Check out the full case study, and the review HAVC left us on Clutch:
Project case https://www.neuralab.net/projects/filming-in-croatia/
Clutch review https://clutch.co/profile/neuralab -113368
Somewhere in your company, a spreadsheet is moving more revenue than your website. If your sales team still fixes pricing and chases approvals manually, the real transaction is happening outside the platform.
In that case, you have a catalogue with a checkout, not B2B eCommerce.
Full article → https://nrlb.team/B2BisNotB2C
Roughly 1% of the code running your website was written specifically for you. That 1% is the part nobody outside your team has ever checked, and it's where AI writes now.
Neuralab CEO's full interview on Kinsta Talks https://youtu.be/P8YlGGo_yPk
His book, 'Coding is the Easier Part and Other Heresies About the Future of Software', is out November 3rd. He's sending advance reader copies to anyone who asks him on LinkedIn.
Full written breakdown https://nrlb.team/kinstaTalks
In this video I break down why GIFs are the wrong format for production UI animation, what JSON/Lottie actually does differently, and how we implemented it on the Neuralab website.
Full written breakdown with code examples https://nrlb.team/beastsOfBurden
02/07/2026
If your buyers can’t narrow 4,000 products into 12 useful options without opening tons of tabs, muttering something naughty, or leaving for a competitor, the leak is probably sitting in your filters.
So our designers made a Figma handbook > https://www.neuralab.net/neuralabs-design-handbook-filters-that-actually-guide-users/
And our Bruno made a fresh YouTube about it. Useful for UX designers, PMs, developers, merchants, and anyone who has ever clicked “All filters” and immediately regretted having free will. Do check it out. It's roughly 7 minutes long > https://www.youtube.com/watch?v=tORFEekd7OY
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