Para Ruk Brand
Our mission is to inspire women to celebrate daily life and feel special through unique accessories with couture touch and magic stories.
Rooted in Israeli and Jewish-Russian heritage, PARA RUK transforms personal memories, symbols and landscapes into contemporary accessories designed to speak beyond geography and identity. Brand values are:
- Small limited collections or even unique products presented in only one copy
- Meaning and history in each product - whether it's a scarf or a jewelry piece, each accessory has a story.
- Respect for tradition and handcraft work - Luneville embroidery, beaded brooches, all jewelry is assembled by hand, hand-finished scarf edges. Anna Shenderova - founder and designer of her brand. She draws inspiration from Russian fairy tales from her childhood, and her new life in Israel. This year marked a huge milestone for Para Ruk Israel - it was brought to New York Fashion Week!
29/09/2026
Небольшая предыстория: У меня есть традиция - несколько раз в году я выбираюсь прогуляться в Иерусалим. В каждую поездку я стараюсь посетить свои любимые места - где мне красиво, вдохновляюще, вкусно, медитативно. В них я наполняюсь столичным духом и создаю свои маленькие ритуалы с городом.
Так родился шелковый твил - The Little Jerusalem Story.
Мой путеводитель на шелке - куда сходить и что попробовать в любимом Городе.
А еще - этот Иерусалим вы можете повязать на шее или привезти в качестве сувенира из Израиля.🤍🌿
Пишите «Хочу» в комментариях и я свяжусь с вами 🙌
28/09/2026
A little light for the colder days 🕯
There’s something special about autumn and winter at home.
A lit candle, a cup of your favourite tea, a warm blanket, and a little more time to slow down and enjoy the small things.
This season, we’ve created a collection of candles inspired by the beloved Para Ruk scarf designs - bringing the stories, colours and symbols of our scarves into your home.
🍂 Pomegranate - inspired by Autumn on the Mediterranean Shore
🫛 Peas - inspired by Artichokes & Peas
🍩 Donut - inspired by The Little Jerusalem Story
🍇 Grapes
🌴 Date
🌿 Fig - inspired by Gifts of the Promised Land
The pre-order is now open.
And if you’re already thinking about gifts for your team, clients or partners, Para Ruk also accepting corporate orders from 15 pieces - perfect for Hanukkah and Christmas gifts, prepared in advance and with care.
✨ Choose your favourite candle or write to us about a corporate order.
We’ll be happy to share the details and help you plan your order.
23/09/2026
Лимассол💜время встречаться и выбирать подарки себе и близким 🙌
С 30.09 по 3.10 шелковые платки, шарфы и украшения от Para Ruk будут представлены на pop-up израильского стилиста Вероники Соловьяновой в пространстве WeSpace (G Bar) в Лимассоле.
Часы работы: с 11:00 до 19:00
До встречи!🥰
15/09/2026
The Little Jerusalem Story ✨
I’m happy to share my new silk scarf, “The Little Jerusalem Story” - a personal love letter to Jerusalem.
I created this design as a little illustrated guide to the city, filled with places, flavors and moments that I personally love and return to every time I visit: the winding streets of the Old City, fresh pomegranate juice, the Austrian Hospice, cherry blossoms, the Jerusalem tram, Kadosh pastries, orchids, the National Library and the Tower of David.
These are more than just beautiful places to me , they have become my own little Jerusalem traditions.
I wanted to gather them all together on silk, so that a piece of this city could travel with you - around your neck, on your bag, or as a meaningful gift for someone you love.
Pre-order is now open.
If you’d like to bring a little piece of Jerusalem into your life, I’d be happy to share the details with you. ❤️
12/09/2026
Mediterranean Grapes 🍇 Handmade Soy & Beeswax Candle by PARA RUK silk scarves
Inspired by the sun-drenched landscapes of Israel.
One of the Seven Species of the Land of Israel mentioned in the Torah.
Grapes have long been part of the agricultural landscape and cultural heritage of the region. In Jewish tradition, the grape is associated with abundance, blessing, joy and the richness of the land - a small fruit carrying a surprisingly deep story.
This candle was created as a continuation of my “Gifts of the Promised Land” silk scarf, where the Seven Torah Fruits are woven into the design as a tribute to the nature, agriculture and ancient symbolism of Israel.
Each grape candle is hand-poured and finished by hand, with every detail carefully shaped to resemble a real bunch of grapes.
Available in two rich Mediterranean shades : deep green and dark burgundy.
Beautiful as a sculptural interior candle, it can become a striking detail on a dining table, a shelf or a festive setting. And because it carries a story of the land itself, it also makes a meaningful gift or souvenir from Israel.
A little piece of the Promised Land — shaped by hand, inspired by nature, and made to be enjoyed. 🍇
Details:
• Handmade
• Inspired by the Seven Species of the Land of Israel
• Hand-poured
• Available in deep green and dark burgundy
• Decorative interior candle
• Inspired by the “Gifts of the Promised Land” silk scarf
08/09/2026
Virgo ♍️ season with PARA RUK silk scarves accessories 🤍
07/09/2026
New article by Calcalist כלכליסט with PARA RUK silk scarves earrings from festive Rosh-ha-Shana garnet drop🤍 special thanks to ilitma 🫶
שנה טובה לכולם 🌿🙏
04/09/2026
Beautiful Shura Rybalkina wears PARA RUK silk scarves silk square scarf “Safari”☺️🤍🫶
29/08/2026
The Little Jerusalem Story- now available for pre-order in Maxi size🤍
Маленькая Иерусалимская История- шелковый дизайн теперь доступен и в формате макси для заказа 🙌
Пишите «Хочу» в комментариях и я свяжусь с вами💌
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Contact the business
Telephone
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Tel Aviv
Opening Hours
| 09:00 - 19:00 |