PDMA Levant Chapter

PM Tip of the Week 💡

Before greenlighting a new feature, ask one question: what job is the customer actually hiring this product to do?

It's the heart of Jobs-to-be-Done thinking — simple, but it kills bad ideas early. Try stating the "job" in one sentence at your next roadmap review before the feature debate starts.

Do you already do something like this on your team?

Big one for the region: Jordan and the U.S. just signed a pact to boost tech investment and innovation ties — think trade missions, joint events, and technical know-how exchange.

If you're building or investing in product here, this is worth keeping an eye on. What would you want a partnership like this to unlock?

Quiet shift happening in product management this year: revenue is beating out user growth as the metric teams get judged on, and PMs are being asked to think more like business owners than feature shippers.

Curious if you've felt this shift on your team yet. Revenue or growth — which one are you measured on right now?

Save the date: PDMA's 2026 Ignite Innovation Summit hits Atlanta October 8 to 9, marking 50 years of the organization. Expect sessions on AI and new product development, plus the JPIM Research Forum right after.

Tag someone from the chapter who should be there.

Quick poll for the product folks: what kills a feature idea faster on your team, a weak business case, or a leader who just doesn't vibe with it?

Comment with your answer (or the story behind it). We want to hear the messy version, not the polished one.

The 2026 MENA Stevie Awards just handed out recognition across 15 countries, including Jordan, Iraq, and Lebanon, for innovation and business achievement. Worth a look if you want a read on what's actually landing in the region's product and business scene right now.

Syria showed up at GITEX for the first time last year: founders and a rebuilding tech scene stepping onto a stage most people had counted out. It's proof that tough conditions don't kill good product thinking, they just change what counts as a minimum viable product.

What's the hardest constraint you've had to build around? Tell us in the comments, we read every one.

PDMA Levant covers four countries: Jordan, Syria, Lebanon, and Iraq. Different markets, different challenges, same goal: build better products and stop reinventing the wheel every time.

We connect people doing the real work, practitioners, researchers, consultants, so good ideas move faster across the region. If you're in product here and not part of the chapter yet, come say hello.

AI is picking up a lot of the busywork PMs used to do: specs, data digging, status updates. That's a good thing, but it means the real value now sits in judgment and strategy, not process. We're also seeing product, design, and engineering teams work more like one group instead of passing a baton. Feels true for teams here in the Levant too.