Coach Winnie

Thanks for being a top engager and making it onto my weekly engagement list! 🎉 Yobachi Precious, Helen Christopher, Greatness Enewa Ewache, Ifeoma Okwuchukwu Chukwu, Ekechi Chetachi Vincent, Presh Presh, Morayo Abimbola, Emmanuel Promise, Kachi Daniel

On Tuesday, I had a DATE with AI. 🤭

And guys... the outcome??? MIND BLOWING! 🔥

I was trying to create a marketing advert for a business using AI, and honestly, I sat down looking at what I created like...

“Wait... AI did THIS???”

See eh, AI is going to do A LOT for businesses.

But here's the thing: it is not just about having AI. It's about knowing how to use it to your advantage.

A lot of business owners are already using AI to generate beautiful pictures, write captions and do all those amazing things.

But there is SO MUCH MORE you can do with it.

You can use AI to create:
- Marketing videos
- Advert videos
- Product pictures
- Product demonstrations
- Creative content for your products

And the beautiful thing is, you don't always need a huge production budget to start experimenting with these things.

I recently created a marketing video with AI, and I'll be dropping it here soon.

Trust me, you want to see this one.

And guess what???

This is actually a path I'm beginning to explore deeply because I can already see how useful this can be for businesses that want to market and sell their products online.

Very soon, this will also become part of the services I'll be offering to business owners who want to use AI creatively to market their products.

I'm honestly excited about this new path because there's so much to explore! 🤩

So, instead of using AI only to make your pictures fine fine 😂...

Start thinking about how you can use it to market your business too.

I'm exploring.

I'm learning.

I'm experimenting.

And I'm definitely taking you along with me.
Watch this space... 👀🔥

I can't wait to show you what I created!

I'm always a fan of simplicity. In business, please make it EASY for people to buy from you.

Your marketing message should be simple, direct and easy to understand.

Because, your customer shouldn't need to sit down with a dictionary before understanding what you're selling.

Ambiguity doesn't sell... Simplicity sells.

Imagine a food vendor saying:

“We provide exceptional culinary experiences crafted to satisfy your gastronomic desires.”

Oga, what are you selling?

Why not simply say:

“Hot jollof rice, chicken and plantain. ₦4,500. Delivery available. DM to order.”

Simple.

I understand what you're selling, I know the price, and I know what to do next.

Same thing with a zobo vendor.

Instead of:
“Experience our refreshing, naturally infused beverage specially crafted for your enjoyment.”

Abeggg.

Just tell me:
“Cold, chilled zobo. 1 litre = ₦2,000. Perfect for your office, home or small events. DM to order.”

I don't need to decode your marketing message.

I need to quickly understand:

What are you selling?

Why should I buy from you?

How much is it?

How do I get it?

That's it.

Sometimes, business owners want their marketing to sound so sophisticated that they forget that clarity is what gets people to act.

Don't try to impress your customers with big grammar.

Make them understand you.

Make it easy.

Make it clear.

Make it simple.

Because if they don't understand what you're saying, they can't buy what you're selling.

©️Winner Arungbemi || A Marketing Strategist.

I help YOUR business turn visibility into sales through strategic marketing campaigns.

“Winnie, I keep starting marketing strategies and abandoning them.”

Omo... this one is actually more common than you think.

And if this is you, let me tell you something:

You may not have a strategy problem.

You may have a patience problem.

You started posting educational content.

After posting for one week, because nobody is buying, you stopped.

You started WhatsApp marketing.

Three days later, you complained that: "This thing isn't working."

You stopped it also.

You went ahead to run ads. After four days, you said: "Ads don't work." 😭

You used shame and stop that one too.

Then you saw another business owner doing something else and you immediately jump there and started doing same thing.

My dear, how will anything have time to work eheh?

So what do you do instead?

Oya let's say you sell cakes...

You decide that for the next 30 days, you're going to create content around your cakes.

You'll show your process, share customer reviews, educate people about your flavours and consistently promote your offers.

Don't abandon it after 5 days because you haven't sold 20 cakes.

Give the strategy enough time to produce useful information.

Because as a Marketing Strategist, I don't just ask you if you made sales,

I also want to know:

Did your visibility increase?

Did your enquiries increase?

What content performed well?

What did people respond to?

Where did people drop off?

What objections kept coming up?

Because sometimes the strategy isn't failing.

You're just not staying long enough to learn from it.

So tell me, do you jump from one strategy to another or you wait for one to pick up?

©️Winner Arungbemi || A Marketing Strategist.

I help YOUR business turn visibility into sales through strategic marketing campaigns.

The reason why your marketing strategy hardly works is because you lack patience...

We'll talk about this later in the day, stay tuned 📌

Dear God,

We've come to You today, knowing that our help comes from You.

We pray that You guide us and lead us throughout this week.

Provide for us in every area of our lives.

May we be connected to the right people.

May our businesses grow and flourish this week.

Give us a reason to smile.

And shield us from all evil and from everything that is not of You this week.

May this week bring us good news, favour, opportunities and reasons to be grateful.

In Jesus' name I pray,

Amen. 🙏🏽

©️Winner Arungbemi || A Marketing Strategist.

I help YOUR business turn visibility into sales through strategic marketing campaigns.

Sis to sis...

In whatsoever you do, don’t give up on that your business.

Yes, I know things may not be going as you want, but trust God and believe in yourself, your abilities that things will be better soon.

I hope this encourages you to keeo moving and not to give up, you can surely do it...

It's Youth Convention O'clock 🎉

Have been so busy with the media team here

Yes, you heard me, I'm a media girlie 😊

And it's been so amazing here in God's presence 🤗

Just giving you all status update, so you don't say I abandoned you all 🥹

Anyways, how have you been??? Tell me in the comments

One business coach on this platform that I actually respect so much and love TriciaBiz made a post yesterday, and she said something that really caught my attention.

She said business owners should pray as hard as they work.

Because some people who are your competitors or fellow business owners are not just looking for strategies to grow their businesses.

Some people's strategy is to draw you back.

They don't want to grow, and they equally don't want you to grow too.

And honestly, as you progress and as your business starts growing, pray against people that want to pull you back.

For real.

Don't joke with prayers in your business.

Some people's major assignment isn't to grow their own business, but to ruin someone else's business.

So please, pray regularly for your business.

Pray ohh.

Pray ohh.

PRAY OHHHH. 🙏🏽

It's very important.

May God continue to guide and protect our businesses, our efforts and the work of our hands.

Amen. 🙏🏽❤️

©️Winner Arungbemi || A Marketing Strategist.

I help YOUR business turn visibility into sales through strategic marketing campaigns.