GetSeenhq

Welcome to Marketing Shenanigans EP 5: Before you spend a single naira on advertising, ask yourself one honest question.

If someone sees this ad and clicks, what are they walking into?

Because advertising does not fix a weak offer. It just puts it in front of more people faster. And if what you are offering is not compelling enough to make someone act, more reach is just more wasted budget.

A good offer is specific. It is clear on what someone gets, why they should care right now, and what makes it worth choosing over every other option they have. Without that, the best targeting in the world will not save your campaign.

Get the offer right first. Then advertise. And when you are ready, GetSeen will make sure the right people see it.

Start at trygetseen.com.

Most business owners treat advertising like a last resort. Sales are slow, so they boost a post.

Advertising is not something you do when things are bad. It is what keeps things from getting bad in the first place.

The businesses that grow consistently are showing up consistently, in the right places, to the right people, whether sales are good or not. Because visibility compounds.

The more your audience sees you, the more familiar you become.

If you are only advertising when you need to, you are already behind. Start before you need to and stay consistent long after things pick up.

GetSeen makes it easy to stay consistent without burning your budget. Start at trygetseen.com.

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Three seconds. That is all you have before someone decides whether your ad is relevant to them or not.

Most ads waste those three seconds introducing themselves. The ones that win show up in a context that already makes sense to the person seeing them.

Your food brand on a gym screen at 8am. Your product on someone’s phone while they are near your store. Your ad in a room full of people who are already your audience.

Context does the work that three seconds cannot. GetSeen puts your brand in the right context every time.

Start at trygetseen.com.

Linus Williams uses GetSeen for Billpoint App and Bitshop Ltd and it has been doing wonders.

If you don’t know what GetSeen is, GetSeen is a location based advertising platform that puts your brand in front of the right people, in the right place, at the right time. Indoor screens, mobile retargeting, location targeting. All in one place.

If you are running a business and your current advertising is not converting the way it should, this is worth trying.

Start at trygetseen.com.

If your marketing has ever flopped, there is a good chance you skipped at least one of these three questions before you launched.

Why are you advertising in the first place? Not “to get more customers,” that is too vague. What specific action do you want someone to take and why should they take it now?

Who are you actually talking to? Not “everyone in Lagos.” The specific person whose problem your product solves and where they spend their time.

What are you saying to them? And more importantly, does it make sense in the context they are seeing it?

Most failed campaigns are not a creative problem. They are a clarity problem. Get the why, the who, and the what right before you spend a single naira, and your next campaign will perform better than anything you have run before.

And when you are ready to run it, GetSeen makes sure it reaches the right people in the right place. Start at trygetseen.com.

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