Charlotte Rae Digital

Community is reshaping the marketing landscape ⛰️

This quote from Mark Schaefer's book 'Belonging to the Brand' is worth noting: 👉 “Helping a person belong to something represents the ultimate marketing achievement. If a customer opts into an engaging, supportive and relevant brand community, we no longer need to lure them into our orbit with ads and SEO, right? What we used to consider marketing is essentially over.”

He reckons that 'community is the last great marketing strategy'. What do you think? 💭

❌ No budget
❌ No resource
❌ No strategy or not following their current strategy
❌ No understanding of the importance of community management
❌ Some brands may not realise that building a community around their product or service is important and should be a focus.

At the risk of sounding like a sleazy saleslady, whatever the reason, I have a solution to fit around your community roadblocks. If you have a product you're selling, you should be investing in community management 🎤💥

✅ Happy customers at every touchpoint
✅ Boosting brand awareness
✅ Identifying areas of improvement or innovations
✅ Sharing valuable business info
✅ Preventing a digital crisis
✅ Looking 'alive' on social media vs. a tumbleweed.

Ready to invest in your community but maybe not sure where to start? Pop a 🧡 in the comments below.

It's always an absolute treat to receive this kind of feedback. 🌹💘 I helped create a few client press releases for Reigning Social so if your business needs any help with writing tasks, flick me a message. ⌨️

You think you want brand new, viral, fresh content being pumped out faster than a shooting star while comments go unanswered, 🧯 but you *actually* want to know ways to foster a community of digital devotees who resonate and LOVE what you're already putting out there. 💫

I hear this all the time... your digital community shouldn't! be! taking! the! backseat!

Really great article by Social Simulator about how businesses need to adapt to different types of crises. 🌏

New kinds of crises The earth is warming at an increasingly rapid rate. While world powers and government entities work to combat climate change, the global population has experienced increased severity of hurricanes and frequency of natural disasters. These...

I've told anyone who isn't sick of listening that "2024 will be the year that brands wake up and smell the community management coffee". ☕

There's space to take on new work from March 2024 onwards!

If you've been contemplating strategies to enhance your digital community, OR if you're feeling the urge to make a change but lack clarity, let's connect and discuss. Send me a message. ✨

At the beginning of this year, I was optimistic about where my business was going. I had just finished up some big chunks of work with my business coach Rachel Your Digital Coach.

I was ready to take it to the next level, and for the first 6 months of 2023, I seriously considered quitting my business and getting an office job. This year has been so hard. In more ways than one. It's felt like setback after setback - but the horrors persist, and so do I. 👻

I've learned quickly that businesses need digital community specialists, and that no one is doing exactly what I want to do/offer. So, I'm gonna keep going!

Here's to those sticking with it, even when it's hard.
Here's to those who quit business ownership because it's not for them anymore.
And here's to those who have finally found their business sweet spot!

S**t, it's a journey, but the teachings are continuing to help shape exactly what I offer, and I'm going to welcome whatever 2024 brings me.

Have a fabulous and restorative break, everyone. Remember to switch off and get that tech-free time! See you in the New Year ✨

Concert Review: Post Malone, Auckland New Zealand, 2023 Post Malone: 21st November 2023. The Outer Fields, Auckland, New Zealand. Review by Charlotte Lightbody, photography by David Watson.