White Rabbit
White Rabbit is a full-service graphic design agency that provides a dynamic range of creative services.
As a full service graphic design agency, we offer our clients a dynamic range of creative services, supporting businesses across Auckland, Wellington and throughout New Zealand with tailored, high-impact web, brand and print design solutions. We think big and provide purposeful design for all your business branding, website, and print needs. Our capabilities ensure your company benefits from having a consistent look and feel across your communications. Whether you require us to go wild with creativity or adhere to strict branding guidelines, our designs always aim to inform, entertain, and inspire. There is only a fraction of a second to make an impression on your audience, we’re here to ensure it’s a captivating one. Our designers achieve exceptional results through collaboration, clear communication and by investing time in getting to know the client’s business and goals. The White Rabbit team will become an extension of yours. Investment into our services will equip your business with professional world-class design solutions, enabling you to establish an effective connection with your audience and drive sales.
10/09/2026
A strong cybersecurity brand starts with clarity. When building the brand identity for New Zealand cybersecurity firm Cyberstack, we created a visual system that carries the same sense of confidence and precision as the services behind it - exactly the kind of logo design NZ businesses deserve.
We built the logo around three stacked 'C' letterforms, creating a distinctive mark that represents connection while giving the brand an instantly recognisable identity. Clean sans-serif typography, fluid gradients, and generous white space continue that visual language across the website, business cards, and supporting collateral, keeping every touchpoint consistent without unnecessary complexity.
From the logo through to the digital experience, every design decision contributes to a cohesive identity that feels modern, professional, and unmistakably Cyberstack.
Want to see more of our work? Follow the White Rabbit. 🐇
Air New Zealand’s B787-9 Retrofit introduced a refreshed cabin experience across its long-haul fleet. We specialise in producing high-end brochures in New Zealand. For this project, our bunnies brought each cabin class to life for the national carrier through premium stock, rich color accuracy, and tactile print finishes.✈️
Every page was produced to give the imagery, materials, and onboard experience room to stand out, with refined typography and a clean editorial layout guiding readers through the publication.
Want to see more of our work? Follow the White Rabbit. 🐇
Billy’s Nic Pics brings a different perspective to the ni****ne category trading bold industry clichés for a more refined and confident brand identity Los Angeles audiences will love. ✨
We paired elegant script typography with bold utility-inspired type to create a brand identity that feels timeless while remaining distinctive. The same visual language carries through the packaging design, signage, and apparel, giving every touchpoint a consistent look without relying on familiar industry conventions.
From the logo through to the supporting brand elements, every detail works together to create a recognisable identity that feels considered, premium, and unmistakably Billy’s Nic Pics.
Want to see more of our work? Follow the White Rabbit. 🐇
Insitugen develops screening kits and products for laboratories. We created the packaging design for InsituGen’s bioassay screening kit, organising dosage instructions, product information, and compliance requirements through a clear visual hierarchy. 📦
Our modern and minimalist New Zealand packaging design services are crafted to every client we work with. Insitugen’s packaging design features modern typography, considered spacing, and structured layouts keep every panel easy to navigate while maintaining a clean, professional aesthetic.
The packaging system extends consistently across the product range through coordinated typography, colour, and layout, giving each product a recognisable identity while making essential information easy to locate for healthcare professionals and consumers.
Want to see more of our work? Follow the White Rabbit. 🐇
Inspected Residential is a Christchurch building inspection company helping homeowners make informed property decisions. We created the logo design for Christchurch building inspection company, Inspected Residential, developing a brand identity centre on a custom mark that combines a home, a magnifying glass, and the initials “I” and “R”. 🔍
Clean geometry, balanced proportions, and a carefully considered colour palette create a visual identity that remains clear and recognisable across inspection reports, signage, digital platforms, and printed material.
The identity extends beyond the logo through a cohesive system of typography, colour, and graphic elements, creating consistency across every customer touchpoint while supporting the professional presentation of the Inspected Residential brand.
Want to see more of our work? Follow the White Rabbit. 🐇
🏡 Freedom Built is a family-owned Canterbury builder delivering personalised design and build homes across New Zealand. Our bunnies know what it takes to create striking website design in Canterbury. We redesigned the website with clear navigation, streamlined content, and dedicated customer journeys for first home buyers, investors, and families.
House and land packages, available homes, and key information are organised through a clean layout, while responsive layouts keep the experience consistent across desktop, tablet, and mobile devices.
A modern visual style, considered content structure, and intuitive navigation connect every section of the website, making it easy to move between available homes, building services, and house and land packages.
Want to see more of our work? Follow the White Rabbit. 🐇
Good dogs deserve good diagnostics. 🐶
Whelply is a canine health testing brand helping dog breeders access rapid, reliable, and affordable diagnostic test kits without the stress of unnecessary vet visits. Launching with a canine pregnancy test, the brand is built to make dog health testing simpler, faster, and more accessible, with future plans to expand into a wider range of veterinary diagnostic tests.
The challenge was creating a brand identity that inspired confidence in a market where breeders need solutions that are simple, professional, and dependable.
Trust is earned through every interaction, which is why branding for Los Angeles businesses should feel as reliable as the products behind it.
Our solution was a clean, modern identity designed to communicate care, credibility, and ease of use. From the logo and packaging to social media assets and brand guidelines, every touchpoint was created to help Whelply stand out while remaining approachable and instantly recognisable.
Because when you’re caring for the health of your dogs, confidence matters. 🩺✨
Want to see more of our work? Follow the White Rabbit! 🐇
Property owners don’t need more reports. They need confidence. 🏢
That’s why we partnered with Nationwide Group, a New Zealand facilities management and capital projects company helping property owners gain complete visibility across their buildings, assets, and maintenance programmes.
The best business websites don’t overwhelm people with information. Corporate website design for New Zealand businesses makes complex information easy to understand.
Their challenge? Communicating a broad range of services while showcasing the experience, national reach, and trusted reputation that sets them apart across New Zealand.
Our solution was a strategic website design and corporate web design focused on clarity, trust, and conversion. From facilities management services to capital project management, every page was carefully structured to improve the user experience, communicate expertise, and help visitors quickly understand what Nationwide does, who they help, and why they’re trusted by property owners, commercial clients, and organisations nationwide.
Clean structure. Strong messaging. Better user journeys. Built to support business growth. 🚀
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Clarity comes first.
Strong ideas don’t need to shout.
And what you leave out matters just as much as what you put in.
What feels effortless is never by chance.
It’s shaped through restraint, direction, and deliberate decisions.
The most effective brands aren’t built on complexity, but on clarity.
Without it, design becomes noise.
Perspective over tips.
Experience over trends.
WhiteRabbitStudio
We dug a little deeper with this one. 🐇📖
The Church Life Survey New Zealand gathered thousands of responses from churches across the country. The challenge wasn’t collecting the data. It was making pages of research feel approachable instead of overwhelming.
Every page should make the next one easier to read. Editorial design for Auckland organisations creates that experience through clear structure and visual hierarchy.
For this editorial design project, we focused on clear typography, thoughtful layouts, and intuitive information design that guides readers through complex insights without making them work for it.
One design principle we always come back to is visual hierarchy. When the most important information is easy to spot, readers spend less time searching and more time understanding. Good editorial design isn’t about decorating data. It’s about making it genuinely useful.
Not every report needs to feel like homework. Sometimes all it takes is the right publication design to help people follow the trail. 🥕
Want to see more of our work? Follow the White Rabbit. 🐇
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