CPV One

Ads are coming to Europe. 🚀

OpenAI is expanding ChatGPT Ads to 31 European markets after testing them in the US.

For media buyers, that means one more traffic source to test.

And if you’re using CPV One, you can add ChatGPT Ads to your marketing mix and keep your tracking in the same place.

Track the traffic.

Sync costs via API.

Send conversions back S2S.

Compare results with your other traffic sources.

The setup is the same idea as any other traffic source.

So when you’re ready to test ChatGPT Ads, you don’t need to start from scratch with your tracking.

Just add another source and start collecting the data. 🙂

New traffic source. Same One or Lab dashboard.

Are you going to test ChatGPT Ads? 👀

Read the announcement from OpenAI: https://openai.com/index/chatgpt-ads-expands-across-europe/

And we have a new episode of Champions of Performance Marketing with Stanica talking about the "The Great Blogging Collapse" and how affiliates and content creators should adapt in 2026.

It is an interesting discussion about AI visibility, why it matters and how to get there.

What we loved a lot was the 4 pillars to get recommended by AI:
- unique experience /data
- to not be easy to summarize
- to have a brand
- to have more than content

Check the full interview, we are sure you will find it interesting!
Link in the comments below👇

Google CSS for Ecommerce Affiliates: The Channel Many People Miss

There's a Google Shopping channel that's been sitting there since 2017.

Many affiliates have no idea.

It's called CSS (Comparison Shopping Service). And in Europe, it's one of the best opportunities right now if you work with physical products.

Here's the headline number:

20% bidding advantage. That's real money on the table.

How it works:

CSS partners get certified access to Google Shopping inventory. You run campaigns through them. Your product ads appear in the same Google Shopping carousel as regular ads. User clicks. They land on the merchant's website. Sale happens.

The difference? You get a 20% cost advantage in the auction. Not huge, but it adds up fast across a portfolio.

Who can do it?

Three options:
1. Partner with existing CSS (Genie, Kelkoo, Feedoptimise) - fastest to start
2. Become certified yourself - more control, more setup
3. Work through affiliate networks with CSS support (AWIN, CJ Affiliate, 2Performant)

What sells?

Anything physical that feeds into Google Shopping. Electronics, fashion, home appliances, beauty, sports equipment. If it has a SKU and ships, it works.

What doesn't work?

Services. Digital products. Subscriptions. Anything that needs a consultation or form.

The catch?

CSS only works in 21 European countries. And you need to track it properly to know which products convert, which campaigns are profitable.

CPV One gives you visibility.

Read the full guide (link in comments below!) 👇

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The Simple Truth About Traffic Distribution

Traffic distribution is how your tracker moves visitors through your campaign funnel.

User clicks ad → Lands on page → Clicks offer → Conversion recorded.

At each stage, data is collected. Your tracker is watching. Learning. Recording.

And there's a catch :)

Some trackers don't make this simple. They require technical setup. Code knowledge. Configuration.

CPV One makes traffic distribution simple.

You get:
✓ Test multiple landing pages automatically
✓ Rotate offers without manual work
✓ See performance at each funnel stage
✓ Optimize based on real data

The simpler your tracking, the better your decisions.

CPV One handles the complexity so you focus on optimization.

📖 How traffic distribution works in CPV One 👇

Track Traffic From Everywhere. In One Place.

Your campaigns use different traffic sources.

Your campaigns run on multiple networks.

Tracking all of them separately is chaos.

CPV One connects you to 150+ traffic sources.

Pre-built integrations for:

✓ Paid : Facebook, TikTok, Instagram, Snapchat
✓ Search: Google Ads, Microsoft Ads
✓ Native: Taboola, Outbrain Direct Response , Mgid
✓ Mobile: Kayzen, AppLovin
✓ Push/Pop: PropellerAds , Roller Ads , PushHouse

One Dashboard. All Data.

Real-time ROI across all sources. Compare which traffic source performs best. Optimize spend based on data.

Cloud-hosted means integrations update automatically. No server work. Just results.

Conversion API (CAPI) works differently.

When someone converts on your site, your tracker sends that data directly to Facebook. No pixel. No browser. No guessing.

Facebook gets the real conversion signal. Your campaigns optimize against actual results. Your ROI climbs.

And you don't need a developer.

CPV One handles the CAPI setup for you. Connect your Facebook account. We manage the rest.

How to set up Meta CAPI and optimize traffic?

The problem: Your Facebook pixel is losing data.
iOS 14. Third-party cookies. Ad blockers. Users with privacy settings enabled.
The pixel can't see conversions that happen outside Facebook's ecosystem.

But Facebook's Conversion API (CAPI) can.

Here's how it works:

Your website fires a conversion. Instead of relying on a pixel, your tracker sends that conversion signal directly from your server to Facebook's servers.

No browser involved. No cookies needed. No delays.

Facebook gets real-time conversion data. Your algorithm learns faster. Your campaigns scale better.

And setting it up in CPV Lab?
Takes 10 minutes.

We have the complete guide on how to:

→ Configure CAPI it in CPV Lab (only some Token info, we handle the complex parts)
→ Test it before going live
→ Monitor conversion delivery in real-time

The conversion API is the foundation of modern affiliate marketing on Meta. If you're not using it, you're leaving money on the table.

📖 Full guide : https://cpvlab.pro/blog/campaign-optimization/conversion-api/

Affiliate marketers at 2 AM: refreshing campaign dashboard obsessively