DiFine PR

𝐓𝐇𝐄 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑 𝐉𝐎𝐔𝐑𝐍𝐄𝐘 𝐇𝐀𝐒 𝐀 𝐍𝐄𝐖 𝐒𝐓𝐀𝐑𝐓𝐈𝐍𝐆 𝐏𝐎𝐈𝐍𝐓

Between April and August 2026, reservations generated directly from AI platforms for our client Klass Wagen Autozentrum Romania increased by 𝟒𝟑𝟖% 𝐲𝐞𝐚𝐫-𝐨𝐧-𝐲𝐞𝐚𝐫. Over the same period, AI-driven sessions to the Klass Wagen website grew by 450%, while visibility in AI-generated responses increased by more than 17%.

Behind the results is an 𝐀𝐈 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 developed with SearchTides, built around a change that is already reshaping how people discover brands.

A customer looking for a rental car can now simply ask AI which company makes sense for their trip. The answer may come with a shortlist 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞𝐲 𝐞𝐯𝐞𝐫 𝐯𝐢𝐬𝐢𝐭 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞. For brands, that means the competition starts earlier — while that shortlist is still being formed.

“𝐼𝑓 𝑦𝑜𝑢 𝑎𝑟𝑒 𝑛𝑜𝑡 𝑝𝑎𝑟𝑡 𝑜𝑓 𝑡ℎ𝑎𝑡 𝑠𝑒𝑙𝑒𝑐𝑡𝑖𝑜𝑛, 𝑦𝑜𝑢 𝑒𝑠𝑠𝑒𝑛𝑡𝑖𝑎𝑙𝑙𝑦 𝑑𝑜 𝑛𝑜𝑡 𝑒𝑥𝑖𝑠𝑡 𝑎𝑡 𝑡ℎ𝑎𝑡 𝑠𝑡𝑎𝑔𝑒 𝑖𝑛 𝑡ℎ𝑒 𝑑𝑖𝑠𝑐𝑜𝑣𝑒𝑟𝑦 𝑝𝑟𝑜𝑐𝑒𝑠𝑠. 𝐹𝑜𝑟 𝑢𝑠, 𝑡ℎ𝑒 438% 𝑖𝑛𝑐𝑟𝑒𝑎𝑠𝑒 𝑖𝑛 𝑟𝑒𝑠𝑒𝑟𝑣𝑎𝑡𝑖𝑜𝑛𝑠 𝑑𝑖𝑟𝑒𝑐𝑡𝑙𝑦 𝑎𝑡𝑡𝑟𝑖𝑏𝑢𝑡𝑒𝑑 𝑡𝑜 𝑡ℎ𝑖𝑠 𝑐ℎ𝑎𝑛𝑛𝑒𝑙 𝑖𝑠 𝑎 𝑣𝑒𝑟𝑦 𝑠𝑡𝑟𝑜𝑛𝑔 𝑠𝑖𝑔𝑛𝑎𝑙 𝑡ℎ𝑎𝑡 𝑖𝑛𝑣𝑒𝑠𝑡𝑚𝑒𝑛𝑡 𝑖𝑛 𝐴𝐼 𝑉𝑖𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑦 𝑖𝑠 𝑏𝑒𝑔𝑖𝑛𝑛𝑖𝑛𝑔 𝑡𝑜 ℎ𝑎𝑣𝑒 𝑐𝑜𝑚𝑚𝑒𝑟𝑐𝑖𝑎𝑙 𝑣𝑎𝑙𝑢𝑒, 𝑛𝑜𝑡 𝑗𝑢𝑠𝑡 𝑣𝑖𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑦 𝑣𝑎𝑙𝑢𝑒,” says Remus Moraru, Chief Marketing Officer at Klass Wagen.

The strategy started in English and is now set to expand into other languages across Klass Wagen’s markets, as the company continues its international growth.

𝐅𝐨𝐫 𝐊𝐥𝐚𝐬𝐬 𝐖𝐚𝐠𝐞𝐧, 𝐀𝐈 𝐢𝐬 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐰𝐡𝐞𝐫𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐜𝐚𝐧 𝐜𝐨𝐦𝐞 𝐟𝐫𝐨𝐦. 𝐀 𝐬𝐡𝐢𝐟𝐭 𝐰𝐞’𝐫𝐞 𝐩𝐫𝐨𝐮𝐝 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐃𝐢𝐅𝐢𝐧𝐞.

𝐀𝐈 𝐢𝐬 𝐦𝐚𝐤𝐢𝐧𝐠 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐰𝐨𝐫𝐤 𝐟𝐚𝐬𝐭𝐞𝐫. Research that once took hours can now take minutes, while first drafts and new directions are much easier to explore.

The opportunity for PR professionals isn’t simply 𝐭𝐨 𝐩𝐫𝐨𝐝𝐮𝐜𝐞 𝐦𝐨𝐫𝐞 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞 𝐰𝐞 𝐠𝐞𝐭 𝐛𝐚𝐜𝐤. 𝐈𝐭’𝐬 𝐭𝐨 𝐬𝐩𝐞𝐧𝐝 𝐭𝐡𝐚𝐭 𝐭𝐢𝐦𝐞 𝐛𝐞𝐭𝐭𝐞𝐫.

Use it to question whether an announcement actually has a story behind it. To understand the journalist before writing the pitch. Sometimes, to recognise that a perfectly good draft still isn’t worth sending.

Because having ten possible headlines is useful. 𝐊𝐧𝐨𝐰𝐢𝐧𝐠 𝐰𝐡𝐢𝐜𝐡 𝐨𝐧𝐞 𝐢𝐬 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐢𝐬 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞.

And that may be one of AI’s more interesting effects on our industry: as production becomes faster and more accessible, 𝐭𝐡𝐞 𝐣𝐮𝐝𝐠𝐞𝐦𝐞𝐧𝐭 𝐛𝐞𝐡𝐢𝐧𝐝 𝐰𝐡𝐚𝐭 𝐠𝐞𝐭𝐬 𝐩𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐞𝐯𝐞𝐧 𝐦𝐨𝐫𝐞.

So perhaps the question isn’t only “𝑊ℎ𝑎𝑡 𝑐𝑎𝑛 𝐴𝐼 𝑑𝑜 𝑓𝑜𝑟 𝑢𝑠?” but “𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐰𝐞 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐝𝐨 𝐛𝐞𝐭𝐭𝐞𝐫 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞 𝐢𝐭 𝐠𝐢𝐯𝐞𝐬 𝐮𝐬?”

𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐡𝐞𝐫𝐞: https://www.zf.ro/eveniment/pr-ul-in-era-ai-daca-nu-existi-in-ai-mai-existi-23238075

Think you know PR? Let’s DiFine that. 👀

You’ve seen us working through briefs, talking PR, sharing what catches our attention and occasionally putting our own spin on the industry.

Now it’s your turn.

We put together four questions to see just how well you really know PR.

No searching. And definitely no ChatGPT. 👀

Swipe through, make your picks and see how many you get right.

Let’s DiFine your PR knowledge.

And when you’re done, let us know your score in the comments. 👇

𝐓𝐇𝐄 𝐁𝐄𝐒𝐓 𝐒𝐓𝐎𝐑𝐈𝐄𝐒 𝐀𝐋𝐖𝐀𝐘𝐒 𝐇𝐀𝐕𝐄 𝐀 𝐒𝐄𝐂𝐎𝐍𝐃 𝐂𝐇𝐀𝐏𝐓𝐄𝐑. 📈

For our client GapMinder VC, one of those stories started in 2020, when the fund invested in a young Romanian company called Veridion.

Six years later, Veridion works with more than 𝟏𝟎𝟎 𝐨𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞, while its customers represent nearly $𝟐 𝐭𝐫𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝐜𝐨𝐦𝐛𝐢𝐧𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭 𝐜𝐚𝐩𝐢𝐭𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧. And GapMinder is backing the company again, joining its new $𝟐𝟎 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐒𝐞𝐫𝐢𝐞𝐬 𝐀, led by Hoxton Ventures.

𝐓𝐡𝐞 $𝟐𝟎 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐒𝐞𝐫𝐢𝐞𝐬 𝐀 𝐦𝐚𝐲 𝐛𝐞 𝐭𝐨𝐝𝐚𝐲’𝐬 𝐧𝐞𝐰𝐬, 𝐛𝐮𝐭 𝐆𝐚𝐩𝐌𝐢𝐧𝐝𝐞𝐫’𝐬 𝐩𝐚𝐫𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐕𝐞𝐫𝐢𝐝𝐢𝐨𝐧 𝐬𝐭𝐨𝐫𝐲 𝐠𝐨𝐞𝐬 𝐛𝐚𝐜𝐤 𝐭𝐨 𝟐𝟎𝟐𝟎. Six years later, the company they backed early has grown into a global business intelligence player — and GapMinder is joining it for what comes next.

Today, Veridion’s technology continuously analyses billions of digital signals to keep company information current as businesses change. Its database covers 𝟔𝟒𝟐 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝟐𝟒𝟗 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬, and the new funding will support further international expansion alongside a planned 𝟓𝟎% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐢𝐭𝐬 𝐭𝐞𝐚𝐦.

“Veridion became one of the fastest-growing business intelligence data providers in the world. As the company prepares to expand its Romanian team over the next year, we proudly continue to support its growth,” says 𝐂𝐨𝐬𝐦𝐢𝐧 𝐎𝐜𝐡𝐢𝐬𝐨𝐫, 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐚𝐭 𝐆𝐚𝐩𝐌𝐢𝐧𝐝𝐞𝐫, who led the original investment in 2020.

𝐖𝐞’𝐫𝐞 𝐞𝐧𝐭𝐡𝐮𝐬𝐢𝐚𝐬𝐭𝐢𝐜 𝐭𝐨 𝐛𝐞 𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐜𝐡𝐚𝐩𝐭𝐞𝐫 𝐚𝐥𝐨𝐧𝐠𝐬𝐢𝐝𝐞 𝐆𝐚𝐩𝐌𝐢𝐧𝐝𝐞𝐫 — 𝐚𝐧𝐝 𝐰𝐞 𝐡𝐚𝐯𝐞 𝐚 𝐟𝐞𝐞𝐥𝐢𝐧𝐠 𝐭𝐡𝐞𝐫𝐞 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐩𝐥𝐞𝐧𝐭𝐲 𝐦𝐨𝐫𝐞 𝐦𝐨𝐦𝐞𝐧𝐭𝐬 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐟𝐨𝐫 𝐮𝐬 𝐭𝐨 𝐃𝐢𝐅𝐢𝐧𝐞 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫. ✌️

𝐀𝐭 𝐭𝐡𝐞 𝐭𝐚𝐛𝐥𝐞 𝐰𝐢𝐭𝐡 𝐑𝐨𝐦𝐚𝐧𝐢𝐚’𝐬 𝐏𝐑 𝐛𝐞𝐬𝐭. 🏆

Romanian PR Award is back for its 24th edition, and this year, Diana Iosu joins the jury, representing DiFine PR alongside communication professionals from across the industry.

It’s a judging table with quite a few perspectives around it. The 2026 jury brings together communication professionals from 𝟐𝟐 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬, from agency leaders and communication directors to voices from academia, civil society and international organisations including IPRA, CIPR, AMEC and the Arthur W. Page Society.

And there’s a particularly timely question running through this year’s edition: 𝐰𝐡𝐞𝐫𝐞 𝐝𝐨𝐞𝐬 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐬𝐢𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐨𝐫’𝐬 𝐬𝐤𝐢𝐥𝐥 𝐬𝐞𝐭?

𝐑𝐨𝐦𝐚𝐧𝐢𝐚𝐧 𝐏𝐑 𝐀𝐰𝐚𝐫𝐝 is making the case that it belongs right at the centre. When communication has the power to shape perceptions and influence decisions, doing the job well isn’t only about sharp strategy or compelling creative work. It’s also about 𝐛𝐞𝐢𝐧𝐠 𝐜𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬 𝐨𝐟 𝐰𝐡𝐚𝐭 𝐨𝐮𝐫 𝐰𝐨𝐫𝐤 𝐬𝐞𝐭𝐬 𝐢𝐧 𝐦𝐨𝐭𝐢𝐨𝐧.

𝑻𝒉𝒂𝒕 𝒎𝒂𝒌𝒆𝒔 𝒇𝒐𝒓 𝒂 𝒑𝒓𝒆𝒕𝒕𝒚 𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕𝒊𝒏𝒈 𝒍𝒆𝒏𝒔 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒘𝒉𝒊𝒄𝒉 𝒕𝒐 𝒋𝒖𝒅𝒈𝒆 𝒔𝒐𝒎𝒆 𝒐𝒇 𝑹𝒐𝒎𝒂𝒏𝒊𝒂’𝒔 𝒃𝒆𝒔𝒕 𝑷𝑹 𝒘𝒐𝒓𝒌.

Entries are open until 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟐, for projects carried out over the past two years, with the winners taking the stage at the Romanian PR Award Gala on 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝟏𝟖, @ 𝐉𝐖 𝐌𝐚𝐫𝐫𝐢𝐨𝐭𝐭 𝐁𝐮𝐜𝐡𝐚𝐫𝐞𝐬𝐭.

We’re looking forward to seeing what makes the shortlist — 𝐃𝐢𝐚𝐧𝐚, 𝐞𝐧𝐣𝐨𝐲 𝐭𝐡𝐞 𝐣𝐮𝐝𝐠𝐢𝐧𝐠. ✌️

𝐓𝐡𝐢𝐧𝐤 𝐲𝐨𝐮𝐫 𝐰𝐨𝐫𝐤 𝐛𝐞𝐥𝐨𝐧𝐠𝐬 𝐚𝐭 𝐭𝐡𝐞 𝐣𝐮𝐝𝐠𝐢𝐧𝐠 𝐭𝐚𝐛𝐥𝐞? 👀 𝐅𝐢𝐧𝐝 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐝𝐞𝐭𝐚𝐢𝐥𝐬 𝐚𝐧𝐝 𝐞𝐧𝐭𝐞𝐫 𝐡𝐞𝐫𝐞: https://praward.ro/

𝐁𝐞𝐟𝐨𝐫𝐞 𝐏𝐑 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐡𝐨𝐰 𝐭𝐨 𝐭𝐚𝐥𝐤 𝐭𝐨 𝐭𝐡𝐞 𝐩𝐫𝐞𝐬𝐬, 𝐛𝐢𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐡𝐚𝐝 𝐚 𝐫𝐚𝐭𝐡𝐞𝐫 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: 𝐤𝐞𝐞𝐩 𝐭𝐡𝐞 𝐩𝐫𝐞𝐬𝐬 𝐨𝐮𝐭.

In late 𝟏𝟗𝐭𝐡-𝐜𝐞𝐧𝐭𝐮𝐫𝐲 𝐀𝐦𝐞𝐫𝐢𝐜𝐚, industrial corporations had grown enormously powerful, while public scrutiny was catching up. William Henry Vanderbilt, one of the country's most powerful railroad magnates, famously captured the attitude of the era with four words: 𝑇ℎ𝑒 𝑝𝑢𝑏𝑙𝑖𝑐 𝑏𝑒 𝑑𝑎𝑚𝑛𝑒𝑑.

𝐓𝐡𝐞 𝐩𝐫𝐞𝐬𝐬, 𝐡𝐨𝐰𝐞𝐯𝐞𝐫, 𝐰𝐚𝐬𝐧'𝐭 𝐠𝐨𝐢𝐧𝐠 𝐚𝐧𝐲𝐰𝐡𝐞𝐫𝐞.

By the early 1900s, investigative journalists known as muckrakers were looking where companies would rather they didn't. They investigated monopolies and exposed what was happening behind factory doors. When companies refused to provide information, reporters found other sources.

Silence didn't stop the story. 𝐈𝐭 𝐣𝐮𝐬𝐭 𝐦𝐞𝐚𝐧𝐭 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐞𝐥𝐬𝐞 𝐭𝐨𝐥𝐝 𝐢𝐭.

That's the world former journalist 𝐈𝐯𝐲 𝐋𝐞𝐞 entered in 1906.

Lee thought companies had the relationship backwards. His 𝐃𝐞𝐜𝐥𝐚𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞𝐬 rejected the idea of a 𝑠𝑒𝑐𝑟𝑒𝑡 𝑝𝑟𝑒𝑠𝑠 𝑏𝑢𝑟𝑒𝑎𝑢 and argued for a more open relationship with the press.

Later that year, a 𝐏𝐞𝐧𝐧𝐬𝐲𝐥𝐯𝐚𝐧𝐢𝐚 𝐑𝐚𝐢𝐥𝐫𝐨𝐚𝐝 𝐭𝐫𝐚𝐢𝐧 derailed near Atlantic City. Lee put the idea into practice. Instead of shutting reporters out, he issued a factual statement and helped them access the scene.

𝐓𝐡𝐞 𝐍𝐞𝐰 𝐘𝐨𝐫𝐤 𝐓𝐢𝐦𝐞𝐬 reportedly reproduced his statement almost verbatim. It would become one of the earliest examples of what we now recognise as 𝐭𝐡𝐞 𝐦𝐨𝐝𝐞𝐫𝐧 𝐩𝐫𝐞𝐬𝐬 𝐫𝐞𝐥𝐞𝐚𝐬𝐞.

But that's what makes this more than the origin story of a PR tool. It marks a change in 𝐰𝐡𝐚𝐭 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞.

The story was going to be written either way. Lee showed companies that they could become a 𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐞 𝐬𝐨𝐮𝐫𝐜𝐞 within it rather than leave the press to piece everything together from the outside.

𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐬𝐢𝐥𝐞𝐧𝐜𝐞 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐤𝐞𝐞𝐩 𝐲𝐨𝐮 𝐨𝐮𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐲. 𝐈𝐭 𝐥𝐞𝐚𝐯𝐞𝐬 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐲 𝐭𝐨 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐞𝐥𝐬𝐞.

More than a century later, that's still a pretty good lesson in media relations.

𝑾𝒆𝒍𝒄𝒐𝒎𝒆 𝒕𝒐 𝑯𝒊𝒔𝒕𝒐𝒓𝒚 𝒐𝒇 𝑷𝑹, 𝒃𝒚 𝑫𝒊𝑭𝒊𝒏𝒆 — 𝒕𝒉𝒆 𝒔𝒕𝒐𝒓𝒊𝒆𝒔 𝒃𝒆𝒉𝒊𝒏𝒅 𝒕𝒉𝒆 𝒊𝒏𝒅𝒖𝒔𝒕𝒓𝒚 𝒘𝒆 𝒘𝒐𝒓𝒌 𝒊𝒏 𝒕𝒐𝒅𝒂𝒚. 🚂

Getting a Romanian startup in front of European institutional capital usually means a ticket, a flight and weeks of cold outreach. For Luxembourg Venture Days on October 14-15 🇱🇺, ROTSA - Romanian Tech Startups Association and RomLux are covering the ticket 🎟️

The 11th RoTechMission delegation, organised with Techcelerator, takes Romanian founders to an event that drew over 3,400 participants, 330 investors and 400 speakers in 2025. What joining the delegation gets you:

→ Free participation in Luxembourg Venture Days, plus free access to the European Angel Investment Summit held over the same two days (separate registration required)
→ Direct introductions to investors and Luxembourg ecosystem representatives, made by the RomLux team during the event
→ The Luxembourg-Romania Financial Connectivity Forum on October 14, run with Deloitte Luxembourg and open only to the Romanian delegation
→ Speakers including Michiel Scheffer, President of the European Innovation Council, and Iwona Biernat, investment officer at the European Investment Bank

"Luxembourg is one of the key gateways to institutional capital and European investment networks. For Romanian startups developing technologies with strategic impact - particularly in the areas of defense and resilience - being part of such an ecosystem can open up opportunities that are difficult to build remotely." says Cristian Dascălu, Managing Partner & Co-Founder of Techcelerator.

Registration runs through the form on the Luxembourg Venture Days website, where founders have to select the "from Romania" option. Participation is free, travel and accommodation are on each founder: https://www.venture-days.lu/registration/register

Luxembourg is the second stop this autumn, after France Digitale Day in Paris, with Slush in Helsinki in November. Six events, five countries, one year. Of all the stories we get to send out, the ones that end with an open door are the best kind.

𝐘𝐨𝐮 𝐜𝐚𝐧 𝐥𝐞𝐚𝐫𝐧 𝐚 𝐬𝐮𝐫𝐩𝐫𝐢𝐬𝐢𝐧𝐠 𝐚𝐦𝐨𝐮𝐧𝐭 𝐚𝐛𝐨𝐮𝐭 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞𝐢𝐫 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐦𝐨𝐯𝐢𝐞𝐬. 🎬

What makes them laugh, what kind of stories stay with them, or simply what they’ll defend as a masterpiece no matter what anyone else says. 👀

Sooo... we wanted to see what our own Top 3s would say about us.

The result? 𝐕𝐞𝐫𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐥𝐢𝐬𝐭𝐬. 𝐕𝐞𝐫𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐭𝐚𝐬𝐭𝐞𝐬. 𝐒𝐨𝐦𝐞𝐡𝐨𝐰, 𝐯𝐞𝐫𝐲 𝐃𝐢𝐅𝐢𝐧𝐞.

And that’s probably why sharing recommendations around here is always fun. You discover films you might never have picked yourself, occasionally find a new favourite — or end up with a very strong disagreement waiting for Monday morning. 🍿

So, after some difficult decisions, 𝐨𝐮𝐫 𝐓𝐨𝐩 𝟑𝐬 𝐚𝐫𝐞 𝐨𝐟𝐟𝐢𝐜𝐢𝐚𝐥𝐥𝐲 𝐢𝐧. Swipe to see what made the lists.

𝐍𝐨𝐰 𝐰𝐞 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐲𝐨𝐮𝐫𝐬: 𝐰𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐚𝐥𝐥-𝐭𝐢𝐦𝐞 𝐓𝐨𝐩 𝟑? 𝐋𝐞𝐭 𝐮𝐬 𝐤𝐧𝐨𝐰. 👇

𝐀 𝐃𝐈𝐅𝐅𝐄𝐑𝐄𝐍𝐓 𝐀𝐏𝐏𝐑𝐎𝐀𝐂𝐇 𝐓𝐎 𝐖𝐄𝐋𝐋𝐁𝐄𝐈𝐍𝐆 𝐈𝐒 𝐒𝐎𝐔𝐍𝐃𝐈𝐍𝐆 𝐎𝐔𝐓 𝐈𝐍 𝐑𝐎𝐌𝐀𝐍𝐈𝐀. 🔔

What if slowing down became part of the routine before exhaustion made the decision for us?

That's part of the thinking behind The Sound Of Healing, the integrative wellbeing and reconnection practice officially launching in Romania on 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟏𝟑, founded by 𝐓𝐞𝐨𝐝𝐨𝐫𝐚 𝐕𝐢̂𝐫𝐛𝐚𝐧.

Rather than asking people to choose between separate practices, 𝐓𝐡𝐞 𝐒𝐨𝐮𝐧𝐝 𝐨𝐟 𝐇𝐞𝐚𝐥𝐢𝐧𝐠 brings together elements of sound, colour, energy, traditional Chinese medicine, breathing and movement, depending on the context and objective of each session. Sound plays a central role, with Teodora working with a collection of 𝟓𝟓 𝐬𝐨𝐮𝐧𝐝 𝐡𝐞𝐚𝐥𝐢𝐧𝐠 𝐢𝐧𝐬𝐭𝐫𝐮𝐦𝐞𝐧𝐭𝐬.

Behind the practice is an unusual professional journey. After nearly 15 years abroad, 𝐓𝐞𝐨𝐝𝐨𝐫𝐚 returns to Romania with a background in international management and complex projects, alongside years of training in wellbeing practices, including three years of traditional 𝐂𝐡𝐢𝐧𝐞𝐬𝐞 𝐦𝐞𝐝𝐢𝐜𝐢𝐧𝐞 𝐬𝐭𝐮𝐝𝐢𝐞𝐬 in Amsterdam.

One of the areas she is now bringing into 𝐓𝐡𝐞 𝐒𝐨𝐮𝐧𝐝 𝐨𝐟 𝐇𝐞𝐚𝐥𝐢𝐧𝐠 is burnout prevention, particularly in work with companies and teams — a subject also shaped by her own experience of reaching an unsustainable pace of work during the pandemic.

“𝑇ℎ𝑒 𝑆𝑜𝑢𝑛𝑑 𝑜𝑓 𝐻𝑒𝑎𝑙𝑖𝑛𝑔 𝑤𝑎𝑠 𝑏𝑜𝑟𝑛 𝑓𝑟𝑜𝑚 𝑡ℎ𝑒 𝑛𝑒𝑒𝑑 𝑡𝑜 𝑐𝑟𝑒𝑎𝑡𝑒 𝑠𝑝𝑎𝑐𝑒𝑠 𝑤ℎ𝑒𝑟𝑒 𝑝𝑒𝑜𝑝𝑙𝑒 𝑐𝑎𝑛 𝑠𝑙𝑜𝑤 𝑑𝑜𝑤𝑛, 𝑟𝑒𝑐𝑜𝑛𝑛𝑒𝑐𝑡, 𝑎𝑛𝑑 𝑔𝑖𝑣𝑒 𝑡ℎ𝑒𝑚𝑠𝑒𝑙𝑣𝑒𝑠 𝑡𝑖𝑚𝑒 𝑏𝑒𝑓𝑜𝑟𝑒 𝑝𝑟𝑒𝑠𝑠𝑢𝑟𝑒 𝑡𝑢𝑟𝑛𝑠 𝑖𝑛𝑡𝑜 𝑒𝑥ℎ𝑎𝑢𝑠𝑡𝑖𝑜𝑛,” says 𝐓𝐞𝐨𝐝𝐨𝐫𝐚 𝐕𝐢̂𝐫𝐛𝐚𝐧.

With individual sessions and corporate collaborations among its focus areas, the practice is also looking to open a broader conversation in Romania about making 𝐰𝐞𝐥𝐥𝐛𝐞𝐢𝐧𝐠 𝐚𝐧𝐝 𝐩𝐫𝐞𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐞𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐥𝐢𝐟𝐞, rather than waiting until exhaustion sets in.

𝑻𝒉𝒆 𝑫𝒆𝒂𝒕𝒉 𝒐𝒇 𝑴𝒆𝒅𝒊𝒂 𝑻𝒓𝒂𝒊𝒏𝒊𝒏𝒈 🏛️

Hours of preparation. Talking points ready. Difficult questions rehearsed. Everyone knows exactly what 𝑛𝑜𝑡 to say.

And then someone raises a finger and goes: 𝐈 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐬𝐡𝐨𝐮𝐥𝐝𝐧’𝐭 𝐬𝐚𝐲 𝐭𝐡𝐢𝐬, 𝐛𝐮𝐭…🎙️

Socrates may have been onto something with all the questioning. 𝐀𝐧𝐬𝐰𝐞𝐫𝐢𝐧𝐠, 𝐡𝐨𝐰𝐞𝐯𝐞𝐫, 𝐢𝐬 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐠𝐨𝐭 𝐜𝐨𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐞𝐝. 🫠