The Lab Mag
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Reviews, recommendations, interviews, op-eds and more. The Lab Mag is here to tell the good story.
The Lab Mag is the editorial vertical of The Ideas Lab and built for the discerning reader. Our reader, like us, is curious about culture, lifestyle, food and drinks, travel, and marketing.
14/09/2026
Gosh, have we been unfair to hotel bars?
Hotels have always had the resources - kitchens, talent, cellars, and service infrastructure. What they sometimes lacked was the nerve and speed to innovate.
Looks like that is changing, and if they manage to crack the code more consistently, then standalone-bars have it coming.
[The Lab Mag, Hotel Bars, Library, The Leela, Bartenders]
Shreya Soni is on the mission to increase her protein intake. 💪🏼
We tried yogurts from epigamia Milky Mist Dairy Foods and agápi
Watch to see how the they performed on the 🏋️♀️ scale!
[The Lab Mag, What The Snack, Protein, Yogurts, Taste Test, Review]
12/09/2026
We’ve all heard the criticism. Can’t save for a house but won’t think twice before spending ₹400 on a coffee. We looked at the data. Turns out, the coffee was never the problem.
Head to our website to read the full story.
[The Lab Mag, Coffee Culture, Millenials, GenZ, Homeownership]
11/09/2026
From the city’s first bar to house a jukebox (going all the way back to the 1930s!) to a few Bandra gems that are perfect for an afterwork beer-night, these are 10 of Mumbai’s most budget-friendly bars.
[The Lab Mag, Mumbai, Budget-Friendly Bars, Drinking Culture]
11/09/2026
Has Bandra elevated wellness into a local currency?
Here’s what happened when TLM’s Delhi-based writer spent a morning searching for a classic breakfast in Mumbai’s health-obsessed hub.
[The Lab Mag, Mumbai, Healthy Food, Trends, Culture, Bandra, Clean Eating]
How’s it going?: Did we just bring Boilermaker to Delhi?
For the third episode of How’s it going?, we caught up with Pankaj ahead of the Google Pixel event in Delhi.
From his unlikely second career option to a secret project he just dropped hints about, the OG mixologist spills a little more than we expected.
[The Lab Mag, Boilermaker, Pankaj Balachandran, Interview]
09/09/2026
Bala Sarda, a fourth-generation entrepreneur, didn’t just build a brand when he launched VAHDAM. He built a tribute.
Reverse the letters, and the name reads Madhav, his father, the man whose place in the family’s tea legacy he was carrying forward.
What followed was a decade of rebuilding how Indian tea reaches the world, one that’s since found its way onto Oprah’s list of favourites, into the Oscars, and across 130+ countries.
[The Lab Mag, Tea Trade, India, Vahdam Tea]
08/09/2026
Coffee raves didn’t die out, they’re now just a part of… coffee.
This is a look at how India’s most unlikely social trend started being the norm.
[The Lab Mag, Coffee Raves, Mumbai Cafés, Coffee Trends, Coffee Culture]
07/09/2026
Moonjar is a refreshing new bar in Bengaluru that doesn’t seem particularly interested in getting you drunk.
This 28-seater is instead interested in what happens when you slow down. Its low-ABV cocktails move through the phases of the moon, while the food plays with nostalgia, technique and texture.
[The Lab Mag, Bengaluru, New In Town, Moonjar, Cocktail Menu, Low ABV]
06/09/2026
From intimate chef’s tables to whisky gone rogue, here’s where your September should be spent.
[The Lab Mag, Events, September, Delhi, Mumbai, Kolkata, Goa]
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