HELLA
Hella North America Aftermarket—OE precision in lighting, electronics & brakes, built for pros and enthusiasts.
The conditions at Pikes Peak are what make it a truly unique and challenging race.
06/17/2026
Qualified ✅🏁
Ready for the rest of practice week.
Qualifier — 6.16
06/17/2026
Meet the top 15 qualifiers up close at HELLA Fast 15 . HELLA is hosting the driver autograph session at Pikes Peak FanFest on Friday, June 19th, from 6 to 7 PM.
Find us at the Fan Engagement Zone. Bring your hat, hero card, helmet, whatever you want signed. ✒️
Practice run w/Robb 🏎️ — 6.15
When Robb Holland shows up, bring earplugs.
06/16/2026
🏁 The HELLA Hype Awards are back for 2026, and fans pick the winner.
Post your driver with , or scan the QR at the HELLA FanFest zone for a double vote.
Voting runs Tues – Fri. Winner announced Monday. Cash and a Pikes Peak × HELLA flannel on the line.
06/16/2026
⛰️ Friday night in Downtown Colorado Springs belongs to Pikes Peak. HELLA Fast 15 is coming to Fan Fest, and the energy of the entire weekend lands in one zone. Come find us.
06/13/2026
The same OE-engineered emergency and signaling systems that ship to leading global automakers are now operational across all twelve PPIHC safety vehicles. 💡
HELLA is the Official Lighting Partner of the Pikes Peak International Hill Climb. 🏎️
Most people don't think about their brakes until they need them. ✨
So we made the whole lineup easy. Pads, core-free calipers with the brackets already included, and a bunch more rolling out.
06/10/2026
Pikes Peak is calling. Robb Holland and Clint Vahsholtz are answering, with HELLA behind them all the way up. June 21st.
Click here to claim your Sponsored Listing.
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| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |