MarketPower

One client was presenting 7 "customized"  options in their offer, for a highly targeted marketing program. Convincing my client to cut down the three took some effort… But when we cut down to 3 options, response increased 40% over the baseline. For another client, adding a third option to 2 helped... with a 19% increase in response. So remember… "Best practices "… Are only best when you think it through, and apply the right solution to a well defined issue. And then test your thinking! 

https://www.facebook.com/share/r/1Eh1yK2mFf/?mibextid=wwXIfr

All the targeting and analytics in your marketing stack won't help if you haven't hit the bull's-eye in your strategy branding and messaging that's right for your audience… 

(this Spotify podcast just went live)
➡️ "Strategy > Branding > Marketing: Are you running down the hallway blindfolded❓"
Joel Alpert from MarketPower presents a focused perspective…
🚗🚙🏃🏻‍♂️🏋🏻Take it on a drive… listen at the gym... find out why the only way to really grow business is by building this way…
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"My next guest, Joel Alpert, has three decades of experience helping companies act with more strategy as a consultant and fractional CMO. You could call him the Chief Lightbulb of MarketPower — a consultancy that focuses on business strategy, branding, positioning, and rebranding.His passion is making sure that companies have a clear compass to guide their direction. I’ve served on several marketing webinars with him, and he always has bright ideas and tips for becoming more strategic...."
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https://open.spotify.com/episode/6NXSWfOfDnumz6FJEUWYS5?si=y5mb5BUqRuKZL0jM0SiFbQ&utm_source=copy-link

Strategy > Branding > Marketing: Are you running Down The Hallway Blindfolded? High Intent · Episode

••• Just happened to trip across this quote from David Ogilvy. This might have you challenge the common principle of "best practices." I think that's important, not because best practices are right, but they reference what your competition is doing. this is especially true in the ew world of AI… which is telling you what everyone else is doing. ••• I moved to Atlanta to work for Ogilvy & Mather, they are considered among the top five agencies in the world for top quality creative and marketing thinking.

If you're in business… Or a professional looking to level up… You need to go past what AI tells you. Cause your story and your capabilities are beyond generic.

Think. Thinking is good!
If you're in business… Or a professional looking for work… You need to go past what AI tells you. Cause your story and your capabilities are beyond generic.

THINK. Are you a moral person, spewing word salad… making some fundamental mistakes?

Yes, use AI. Don't let AI use you. Think holistically, not transactionally. Think strategically. Use the most powerful force in the universe! ......... (If you want to talk about how we can add our thinking to yours, to level up your business or personal branding… Give a shout)