BouncePath Marketing

Our client Bluecrest Capital Advisors pursues opportunities where value is untapped and assets underutilized. The recently-launched website showcases the firm's quick success since its 2025 launch.

As of Q1 2026, Scott Porter and his team already signed new leases, pushed rental rates above proforma and launched conversion plans -- for its two inaugural properties in Nashville, Tenn. This is an expert team that is scouting the Southeast for opportunities and knows how to close a deal. Watch-out for what's next! bluecrestcapitaladvisors.com

It’s time for another Pet of the Month, and this Georgia peach has charm to spare!

Meet Lolly Mae, Caroline's Goldendoodle who is a true Southern girl at heart. She loves her people, enjoys being out and about and never turns down a chance to make a new friend. Whether she’s heading to doggy daycare or paying an uninvited visit to the neighbors, Lolly is always ready to socialize.

When she’s excited, Lolly’s signature jump-and-spin routine lets everyone know it! She may play neighborhood bouncer when it comes to deciding who gets on her guest list, but really, she’s just an adorable girl who doesn't know she's a dog and just wants to be where her humans are.

Stay tuned as we introduce more of the BP Pets crew!

What does it take to lead with purpose and make a lasting impact? Join us on September 10 as we explore that question with Hala Moddelmog, President & CEO of the The Woodruff Arts Center at CREW Atlanta's The Art of Leadership: Building a Legacy of Impact. Hope to see you there!

What kind of legacy are you building?

CREW Atlanta's September program, The Art of Leadership: Building a Legacy of Impact, will offer an inspiring afternoon centered on leadership, growth and lasting influence.

📍 Woodruff Arts Center
📅 September 10
🕚 11 a.m.–1:30 p.m.

Registration is open through September 4.
https://atlanta.crewnetwork.org/events/2026/september-program

Throwback Thursday

As animal lovers, we treasured the opportunity to support Atlanta Humane Society when it faced a challenging media situation. Our crisis communications skills were tapped to help protect the reputation of this pillar of animal services while supporting the mission that has guided its work for generations.

We partnered with AHS leadership to craft authentic messages, navigate communications challenges and preserve trust in an organization dedicated to giving animals a second chance. We love a story with a happy ending.

atlantahumane.org

Growth starts with the right vision and the right partners.

Stein Investment Group is expanding its self-storage portfolio with three new The Space Shop Self Storage facilities underway in Florida and Virginia totaling 2,088 units and nearly 297,000 square feet. The $40 million, multi-facility build reflects continued confidence in well-located, high-quality self-storage as demand for the asset class remains strong.

As a family-owned real estate investment firm with holdings across office, retail, self-storage and multifamily, Stein Investment Group identifies opportunities to add value through thoughtful investment strategies, strategic development and strong relationships. BouncePath is honored to help tell their story as they continue to deliver high-quality real estate projects that create long-term value.

https://rebusinessonline.com/space-shop-underway-on-three-self-storage-properties-in-florida-virginia-totaling-2088-units/?oly_enc_id=3358I9914923C2X

Space Shop Underway on Three Self-Storage Properties in Florida, Virginia Totaling 2,088 Units ATLANTA — Space Shop Self Storage has three self-storage properties underway in Florida and Virginia totaling 2,088 units. With these projects, the Atlanta-based firm is nearing 80,000 units under management across more than 100 facilities. The newly announced properties include a 715-unit facilit...

School seems to start earlier every year, and back-to-school shopping is following the same calendar! With many families heading out over the summer to check off their lists, this year’s trends show that value is playing a bigger role in where and how consumers shop.

According to JLL’s 2026 Back-to-School Survey, more than 90% of parents plan to shop in physical stores this season. Shoppers are being more intentional about where they spend their time and money, prioritizing retailers that help them save money and buy everything in one place. More than 80% plan to shop at mass merchants, with Walmart and Target topping the list, while value-focused retailers like and dollar stores continue to attract budget-conscious consumers.

The lesson? Brick-and-mortar retail continues to play an important role in the consumer journey, and shopping centers with an intentional tenant mix will be the ones that continue to stand out.

GBT Realty's Shoppes of Albertville in AL has several popular value-focused retail tenants for convenient shopping.

https://chainstoreage.com/jll-survey-reveals-shift-back-school-shopping-top-10-retail-destinations-are

Friday's networking meetup was a good reminder that some of the best conversations happen away from the screen! Jenn enjoyed catching up with old friends, meeting new ones and connecting with fellow PR and communications professionals across metro Atlanta.

Thanks for bringing everyone together, Iron Skillet Media. We’re already looking forward to the next one!

This morning I had the pleasure of gathering a group of PR and communications professionals over coffee in Cu***ng. Since many of us work remotely, it was especially fun to be around others who work in this industry. We had people from all across metro Atlanta (thanks for making the trek to Cu***ng!). Loved being with some old friends and colleagues and meeting new ones. Thank you to everyone who joined us and helped make it such a great morning. Let’s do it again soon!

DM me if you’re in the Atlanta area and would like to join us next time!

Metro Atlanta’s neighborhood shopping centers continue to prove their staying power. While grocery and essential services remain the foundation, fitness and wellness destinations are becoming just as important to capture consumer traffic.

And the data backs it up. Population growth, new households and limited new retail development are helping well-located shopping centers remain resilient, with steady leasing activity across suburban communities. Fitness concepts like 24 Hour Infrared Fitness Studio are a great example of how today’s centers are evolving. Alongside restaurants, personal services and everyday retailers, they encourage visits during multiple day-parts — and well beyond traditional business hours, extending activity.

Sources: CBRE U.S. Retail Outlook 2026, Cushman & Wakefield U.S. Retail Market Outlook 2026

Photo: HOTWORX in M&P Shopping Centers property North Decatur Plaza is a unique fitness option that offers 24/7 access to virtually instructed infrared sauna workouts.

Throwback Thursday

What started as a "real" do-it-yourself booth, evolved into an eye-catching, industry-standard that captured the essence of "How Doers Get More Done".

Looking for a tradeshow booth overhaul -- or ready to make your presence known -- give us a call. Our experience spans acres of exhibits across the country.

https://bouncepath.net/portfolio/tradeshow-exhibits/

A professional multi-tasker who hates the spotlight, can fix anything that's broken and is always ready to jump into action when needed. Meet Theresa, one of the creative forces behind our storytelling.