Feel Good Design

You don’t need someone to simply make things look better. Rather, you need someone who takes the time to uncover the heart of your business, understand what makes it uniquely yours, and translate that into a visual identity that feels like you—and connects with your customers.

if this sounds like where you are right now, I’d love to hear about it.

This brand was looking for on-trend, premium merch inspired by their new creative direction to help drive cultural relevance and ‘cool factor’. The idea was to use a distinctive-to-them shape to create a pattern and custom monogram.

Patterns are one of the most useful pieces of a brand system, regardless of your business or industry, because they give you a way to build recognition without putting your logo on everything.

Hotel or Restaurant → wallpaper
Food brand → packaging + merch
Florist → wrapping paper
Beauty brand → packaging
Law firm → stationery

This pizzeria was one of several food stalls I had the opportunity to brand inside a food hall in Auburn, Alabama—and it was such a fun exercise in giving a small space a big personality.

Some of my favorite branding projects are for restaurants. Maybe it’s because restaurants are inherently sensory. And designing for a food hall adds another fun layer: creating a brand with its own personality and point of view, while also considering how it contributes to the experience of the space as a whole.

This custom bandana was designed to celebrate a milestone birthday—illustrating the people, places, and moments that have shaped Allie’s life so far. Imagine telling the story of your family, your company, your farm, your restaurant, your hometown, or your brand. What would make it onto your bandana?

Some of the work I love most is taking a brand beyond the screen and into something people can actually experience. This project for Aveeno at SXSW last year was all about translating a brand you know into a space you could step into—where every detail worked together to tell a consistent, sensory story. If you’re planning an event and want it to feel like an extension of your brand (not an afterthought), that’s exactly the kind of work I do.

A number of years ago, I worked with Monument City Capital on a logo design. Recently we updated and extended their brand identity assets so that they have more flexibility while maintaining a cohesive look that their clients have come to trust.

Some brands don’t need a story created—they already have one worth telling.

Unclaimed Baggage is one of those brands. With a history as unique and layered as theirs, the opportunity becomes less about inventing and more about uncovering, shaping, and honoring what’s already there.

That’s the kind of work I love most—partnering with heritage brands to visually tell the story of the work they’ve been doing all along.

Designing their Found Report—from layout to custom illustrations—was a process full of curiosity, creativity, and collaboration. And getting to do it alongside such a thoughtful, hardworking team made it all the more rewarding.

Projects like this are a joy from start to finish.