Mimi Faust

I pulled a stranger out of the crowd on the BeltLine to try the Rose Remedy Mist.

Weeks later, she emailed me.

I had no idea what that day was for her. She was going through something hard, and seeing herself smile turned out to be what she needed.

"A reminder that sunshine really does come after the rain." ☀️

People cross paths for reasons. Sometimes you never find out. This time I did.

Tag someone who showed up for you without knowing it. 🧡

POV: you finally try the Rose Remedy Mist. 🌹

That's the face. That's the exact face.

One spray. That's all it took. Rose, hydration, and a reset you can feel in about two seconds flat.

Keep it in your bag. Keep it at your desk. Use it over makeup, after a workout, or on the walk home when Atlanta decides to be Atlanta.

One year of Oluremi this month 🧡 Comment ROUTINE and I'll send it to you.

If you have skin, it's for you. 🧡

That's the whole qualification.

Your kids. Your auntie. Your grandma. Your uncles who think soap is a skincare routine. Men, women, every age.

Somewhere along the way skincare got sorted into categories — this one's for women, this one's for "mature skin," this one's $200. None of that was ever about your skin. It was about selling more bottles.

Skin is skin. Clean, hydrated, protected. True at 16, true at 70.

So we made three products that do that.

One year of Oluremi this month 🧡 Comment ROUTINE for the three-step.

We were set up on the BeltLine and a woman walked past, stopped, and said: "I'm a customer." 🧡

Not staged. Not planned. She orders online. Her daughter uses it too.

I've had a lot of good days building this brand. This one's near the top.

You can spend a year making something and still not really believe people are out there using it — until one of them walks up to you under a bridge and tells you so.

Thank you, for real. 🥹

One year of Oluremi this month. Comment ROUTINE and I'll take care of you too.

I've watched people drop $200 on a routine that made their skin worse, because somewhere along the way we decided expensive meant gentle. It doesn't. Half the time the price is the packaging.

What actually matters is what's not in it.

No harsh chemicals. No fragrance. No dyes. No perfumes. None of that stuff.

That's the whole philosophy behind Oluremi. Not more ingredients — fewer, and the right ones. If your skin reacts to everything, the answer usually isn't a bigger cart. It's a shorter list.

Three steps. That's it. 🧡

One year of Oluremi this month.

If your skin has been reacting to everything, comment CALM and I'll send you where to start.

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When I started Oluremi, I thought the win would be the launch. The photos. The first sold-out product. And those things felt good, they did.

But nothing prepared me for the emails.

"This worked for me." "This helped my skin when nothing else did." "Thank you." Real people, taking time out of their day, to tell a stranger that something she made changed how they feel when they look in the mirror.

That's the proudest moment. Not a number. Not a launch. A message from someone I've never met.

We're coming up on one year. And I still read every single one.

If Oluremi has done something for your skin, tell me below. I read those too. 🧡

Comment ROUTINE and I'll send you the three products people email me about the most.

Nobody teaches you what happens to your skin. 🧡

So I had to figure it out myself — and then I built the thing I couldn't find.

Fragrance-free. Three steps. Made for every skin and every tone.

Comment ROUTINE and I'll send it to you.

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Comment ROUTINE and I’ll send you the link! 🧴