Be Bright Events

$27,500.
That was the estimated WiFi cost I received for my clients event.

Except they didn’t actually give me a final number.

They gave me:
$25 per person, per device, per day.

The $27,500 was just an estimate based on ONE device per person, per day.
Except... who uses ONLY one device?

That pricing structure left my client completely vulnerable to a MUCH bigger bill after the event.

THIS is the kind of s**t that gets me all lit up and ready to go to bat for my clients!
I needed two things:

A MUCH better price.

AND a flat fee that protected my client from any surprises.

I knew it was negotiable.
I knew what questions to ask, how to ask them, when to ask them, and what order to ask them in.

And I was persistent as F*!K.

A couple of weeks, multiple phone calls, and 27+ emails later...
$3,006. FLAT.

WiFi for everyone.
As many devices as they need for the entire conference.

And most importantly, my client knows exactly what they’re paying BEFORE the event happens.

$24,494 LESS than the original estimate.

𝘈𝘯𝘥 𝘧𝘰𝘳 𝘢 𝘭𝘪𝘵𝘵𝘭𝘦 𝘱𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦...
𝘛𝘩𝘦 𝘴𝘢𝘷𝘪𝘯𝘨𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘪𝘴 𝘖𝘕𝘌 𝘷𝘦𝘯𝘥𝘰𝘳 𝘯𝘦𝘨𝘰𝘵𝘪𝘢𝘵𝘪𝘰𝘯 𝘤𝘰𝘷𝘦𝘳𝘦𝘥 𝘢𝘭𝘮𝘰𝘴𝘵 𝘏𝘈𝘓𝘍 𝘰𝘧 𝘮𝘺 𝘤𝘭𝘪𝘦𝘯𝘵’𝘴 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘪𝘯 𝘧𝘶𝘭𝘭-𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘦𝘷𝘦𝘯𝘵 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨

AND THIS IS THE PART THAT DRIVES ME CRAZY.

How many people would just accept the original quote because they assume that’s just what WiFi costs...
Not even realizing that it WASN'T a flat fee?

Or push back a couple of times, knock a couple thousand dollars off, and think they negotiated a great deal.....while still overpaying AND leaving themselves vulnerable to an unknown final bill?

Anybody can ask for a discount.
Experience is knowing what’s negotiable.
Strategy is knowing what actually needs to change.
And persistence is knowing when NOT to take no for an answer.

If everything happening in the event space right now has you thinking, “Sh*t. What am I missing?”... GOOD!

You should be asking questions.

Whether you’re hosting an event, bringing speakers onto your stage, speaking on someone else’s, or deciding where to invest your money... there are things you want to know BEFORE you’re in the room.

That’s what an Event Power Hour is for... finding the questions you haven’t asked yet, the gaps you can’t see, and the problems you still have time to prevent.

Experience changes what you notice.

I know what questions to ask.
I know where problems like to hide.
And I know how to find the gaps BEFORE they become expensive mistakes, onsite problems, or the thing people are talking about afterward.

$444 to get an experienced set of eyes on it BEFORE the mistake gets expensive, the problem goes live, or your reputation is attached to it.

If everything happening right now has you asking more questions than you were a week ago... good.

I opened up additional Power Hour spots for the next two weeks.

Let’s answer those questions BEFORE they become problems.
Booking link is in the comments.

There’s a lot happening in the transformational event space right now.

And honestly… it breaks my heart.

Not because I know what happened behind the scenes. I don’t.

It breaks my heart because of what experiences like this can do to the trust people have in events like these.

In 2018, I attended an event that literally changed my life!

I walked into that room with a six-figure corporate career and the safety and security of a senior leadership position.

Four days later, I walked out having made the decision that I was going to walk away from it all.

And two months later, scared s**tless… I did it!

That’s how powerful that experience was for me!

It’s the reason Be Bright Events exists today.

If it weren’t for that event, there’s a very good chance I’d still be sitting in that corporate career.

So when I see people questioning whether they should attend these events… host these events… or trust these experiences at all…

That’s the part that gets me.

Because I know personally what’s possible when they’re done well.

Things will not always go according to plan at live events.

But so many of the things that often go wrong are completely avoidable.

They’re preventable with the right strategy.

The right structure.

The right systems.

The right support.

And the perspective to anticipate what you don’t know yet.

That’s the work people don’t see.

And it’s exactly why working with Be Bright Events isn’t all or nothing.

Maybe you need us to help you build the strategy.

Maybe you have the strategy, but need the structure and systems to actually execute it.

Maybe you’ve got most of it handled and there’s one piece sucking the life out of you.

Or maybe you want us beside you from strategy through ex*****on.

We’ll meet you where you are.

So if you’re planning an event and everything you’re seeing right now has you second guessing what you’ve built, wondering what you’ve missed, or realizing you need another set of experienced eyes on it…

Message me.

Because I don’t want what we’re seeing right now to be the reason people stop believing in transformational events.

I want it to be the reason we get better at creating them!!

There’s a very large industry event happening right now.

I’m not naming names…

But my phone has been blowing up with messages from attendees, speakers, and sponsors.

And I’ll just say this…

Strategy matters.
Systems matter.
Structure matters.

There are events.
And then there are Be Bright Events!

Well... the timing of this article is pretty perfect.

I was recently asked by Small Business Leader how I make sure I have time each week to work on my business.

My answer?

I protect my CEO time the same way I protect my client time.

The systems and structure I use with my clients are a big part of what makes that possible. Clear timelines. Clear expectations. Regular touchpoints. Fewer things becoming unnecessarily urgent.

And...we're also in peak event season right now.

And this is exactly when protecting that time gets harder.

Client work is busy. Events are happening. There is always something that could use my attention.

Seeing my own words published was a pretty timely reminder that the work on my business still needs a place on the calendar too.

Apparently, sometimes you need your own advice. 😂

Read the full Small Business Leader article (link in comments)

Whether they meant paper planners or event planners...
I'm celebrating either way.

To the people who color-code everything, love a good spreadsheet, always have approximately 37 tabs open, and ask... "What else?"

Today's our day!

Here's to the planners who somehow make the impossible look effortless.

The ones solving problems before anyone knows they exist.

The ones juggling a thousand moving pieces so everything comes together exactly as it should.

Here's to the planners behind the scenes who make unforgettable experiences possible. Happy National Planner Day! 🧡

Missing one deadline doesn't just delay one task.
It creates a ripple effect.

One missed follow-up becomes two.
Two delayed decisions become five.

The late nights start.
The overwhelm builds.
Weekends become workdays.

You're doing everything you can just to keep up.

And the hardest part is that
The event date doesn't change!

That's why I build timelines that create momentum.

Every deadline has a purpose.
It's not about checking a box...
it's about protecting everything that comes next.

I always say I'm Smokey the Bear, NOT a firefighter!

Not because I don't know how to put out fires...
Because I don't want to.

After 20 years, I'd rather spot the warning signs, ask the uncomfortable questions, have the difficult conversations, and prevent the fire from starting in the first place.

Experience has taught me that prevention will always beat reaction.

The best fires are the ones that never start!

Just when I think we've checked every box...
I ask myself one more question.

WHAT ELSE?

Not because I expect something to go wrong.
Because I've learned the biggest problems usually aren't the things you forgot.

They're the things everyone assumed were already covered.

One more review.
A few more questions.
One more contingency plan.

Experience doesn't eliminate blind spots.
It teaches you where to look for them.