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Brand Positioning and Growth Strategies

32 Enlightening Books To Read On Entrepreneurship 02/11/2019

Calling all first-time entrepreneurs!

32 Enlightening Books To Read On Entrepreneurship Between regulations, taxes, operational costs, salaries, management and, more importantly, the ability to come up with an amazing business idea, entrepreneurship appears an impossible task to conquer. But fear not, you can learn from the

Choice, happiness and spaghetti sauce 01/17/2019

Choice, happiness and spaghetti sauce "Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

Choice, happiness and spaghetti sauce 01/17/2019

One of the most brilliant "talks" about marketing (and society) delivered in 17+ minutes. Truer words were never spoken: "Embracing the diversity of human beings you will find a sure way to happiness."

Choice, happiness and spaghetti sauce "Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

09/06/2018

If you aspire to become an entrepreneur... today is your lucky day. Take your first step right here.
https://www.entrepreneuringschool.com

What We Do When We Are In Doubt | The Persuadent | Influence Decision Making | Atlanta 05/04/2018

What We Do When We Are In Doubt | The Persuadent | Influence Decision Making | Atlanta My financial advisor finally tracked me down today. He has been calling and emailing me for a week. I wasn’t consciously avoiding him, but I know what he wants....

How To Be Cool (It’s Science... And Wisdom) | The Persuadent | Influence Decision Making | Atlanta 03/22/2018

How To Be Cool (It’s Science... And Wisdom) | The Persuadent | Influence Decision Making | Atlanta I met Joe in college. He was short and scrawny with thinning dark hair that stuck out like Doc from the Back to the Future movies. He drove a nerdy hatchback, w...

How Could You Possibly Screw This Up? | 39 Consulting | Brand & Marketing Consulting | Atlanta 02/27/2018

Don't be your own worst enemy.

How Could You Possibly Screw This Up? | 39 Consulting | Brand & Marketing Consulting | Atlanta I received an auto-renewal message from Fotolia.com, a website I’ve used for years. It’s where I find most of the stock photos I use for my blog posts. Accordin...

Why We Believe Stupid S**t | The Persuadent | Influence Decision Making | Atlanta 02/08/2018

Why We Believe Stupid S**t | The Persuadent | Influence Decision Making | Atlanta I’ve mentioned before that I have very close and good friends from both sides of the political spectrum. And I get a kick out of it when the political topic of ...

Trust Your Inner Calling | 39 Consulting | Brand & Marketing Consulting | Atlanta 01/26/2018

Would you rather be true to yourself or live someone else’s version of your life?
Trust your inner calling.

Trust Your Inner Calling | 39 Consulting | Brand & Marketing Consulting | Atlanta I attended a local professional association meeting earlier this week and arrived early to do a little networking. I used to dread these events, but now I enjoy...

What to Do When You Are Overwhelmed | 39 Consulting | Brand & Marketing Consulting | Atlanta 01/18/2018

Having trouble getting that big idea off the ground? Start here.

What to Do When You Are Overwhelmed | 39 Consulting | Brand & Marketing Consulting | Atlanta Are you feeling overwhelmed? You are not alone. I have held three business coaching sessions this month and each of those clients have wonderful business ideas....

It’s a Jeep Thing, You Wouldn’t Understand | The Persuadent | Influence Decision Making | Atlanta 12/15/2017

It’s a Jeep Thing, You Wouldn’t Understand | The Persuadent | Influence Decision Making | Atlanta I bought my first Jeep Wrangler in my early twenties. It was by far the most expensive thing I owned at the time and I loved it. I remember the day I bought tha...

How To Avoid Over-Spending This Holiday Season | The Persuadent | Influence Decision Making | Atlanta 11/29/2017

How To Avoid Over-Spending This Holiday Season | The Persuadent | Influence Decision Making | Atlanta A young graduate student was hired as a professor prior to completing his Ph.D. We’ll call him David. The university hired David with the condition that he woul...

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