Lash Primp

“What’s going on ATL Lash Supply Store | Trainings | Services | Suites ?”

I usually never answer that question publicly.

Not because it’s a secret, but because putting my head down and finding solutions has always been my coping mechanism.

From 2021 to 2026, Lash Primp survived off the seeds I planted during the six years before that. I’m incredibly grateful because I simply wasn’t in a season where I had the capacity to keep growing.

I lost a parent. Experienced family betrayal beyond anything I could’ve imagined. Slowly watched friendships fade. And after 11 miscarriages, God blessed me with my beautiful baby girl.

I was standing in what looked like the height of my career while everything in my personal life was falling apart.

By the time I finally felt like I could breathe again, postpartum hit.

Meanwhile, everything around me changed. The lash industry changed. Marketing changed. Social media changed. The way people shopped changed.

And if I’m being honest…

For the first time ever, I started to hate my business.

Not because I stopped loving what I built.

Because I no longer recognized it.

And somewhere along the way, I stopped recognizing myself too.

For a long time, I thought I needed to become the old me again.

Now I realize I was never supposed to go back.

I was supposed to grow into someone new.

So if you’ve been wondering where I’ve been…

I’ve been rebuilding.

Not just a business.

Me.

For the first time in a long time, I’m excited again.

Thank you to everyone who stayed while I figured it out.

I’m ready to create again. 🌻💕🍋

Effective July 10, our retail showroom will temporarily close for in-store shopping as we transition to a more streamlined shopping experience.

You can still shop 24/7 through our website with:

• Locker Pickup
• Local Delivery
• Worldwide Shipping

This transition allows us to aggressively restock inventory, improve our systems, and create an even better experience for every Primp Babe.

We’re not closing. We’re evolving.

The new Lash Primp experience begins July 10. 💗

Closing my 561 sq ft LASH SUPPLY STORE, after having my daughter felt like failure. 🤦‍♀️ It was only 3 years in that location and well over 100k spent. It was one of the first of its kind, built in the middle of COVID, and my pride and joy. (And it wasn’t PPP money, baby that’s public records 😏)

But life changed quick, and once I became a mom I quickly realized that the systems I spent years building within my business no longer aligned with who I was becoming. A MOTHER FIRST.

Here’s where you learn who’s in business and just doing business.

Baby I’M IN BUSINESS! 12 years IN. So many are doing business but aren’t in it and it shows.

One thing I’m never afraid, ashamed, or embarrassed to do is PIVOT.

Your business blueprint doesn’t need an explanation. Too many of you have opened your back office to the public so much that when you need a moment to think, you’re too focused on explaining. (That’s a post for another day.)

Anywho, here’s to me celebrating shaking postpartum, finding my footing again, and giving myself permission to build a business that fits the life I have now, not the life I had before.

Because success isn’t holding on to something that no longer serves you.

Success is having the courage to let it go, pivot, and build again.

That location store closed.
The vision didn’t.

it expanded to 3000 sq ft on GOD’s timing. 

And if there’s one thing I know for sure, it’s that every time life has forced me to reinvent myself, I’ve come back bigger, wiser, and more aligned than before.

Cheers to the next chapter. 🍋🤏🏽

Whew! The reload is coming.…. 🙏🏽 I’m just excited to still be here are so many years! 💕🍋

This past Sunday, hosted the PRIMP PINK CARPET at .trl 🤍

After taking a step back to focus on motherhood, I won’t lie… I was a little nervous stepping back out. But I’m so glad I did.

The love and support I received was truly overwhelming in the best way. It reminded me why I started, and why I keep going.

I can’t wait to share all the photos and videos with you all 🫶🏽

Thank you to everyone who came by the Primp Pink Carpet, spun the wheel, shopped with us, and showed love. Every moment meant more than you know.

And a special thank you to Lash Social for the opportunity to be a part of such an amazing event.

With love,
Rima 🤍