De Coster Marketing LLC

Fun fact: it takes an average of 7 touchpoints before someone trusts a brand enough to buy. 🤝

That means showing up once isn't marketing—it's a coincidence.

So if you've ever posted something, heard nothing back, and thought "this doesn't work"... you didn't fail. You just stopped too early. ⏳

Here's what actually works: the brands that win aren't the loudest. They're the most consistent.

👉 Post regularly
👉 Stay recognizable
👉 Let familiarity build trust over time

Consistency beats intensity—every time. 🔁

Not sure what to post every day? Let's talk!

Here's a fact that changes everything: personalized emails get far higher open and click rates than generic blasts. 📬

Yet most brands still send the exact same message to everyone—and then wonder why nobody's opening.

The truth is simple: people don't want to feel like a number. 🙅

The fix doesn't require fancy tools. Just:
👉 Use their name
👉 Reference their actual problem
👉 Speak to them directly

Small tweaks, big results. These little touches are what turn a "delete" into a "reply." 📈

Want to write emails people actually open? Follow for more tips like this. ✉️

Did you know people remember about 95% of a message when they watch it in a video—but only 10% when they read it in text? 🤯

That's a huge gap. And it's exactly why video isn't optional anymore—it's how modern marketing works.

Think about it: one good clip can do the job of ten blog posts. Same message, way more impact, and it actually sticks in people's minds. 🎥

So if you're still writing when you should be filming, you're leaving attention (and customers) on the table.

The best part? You already have everything you need—it's in your pocket. 📱

Ready to start? Follow along, and comment "VIDEO" 🚀

Here's a scary fact: people decide in about 8 seconds whether to keep watching your content or scroll away. 😳

That's shorter than a goldfish's attention span. 🐠

Which means your first sentence isn't really an intro—it's a fight for attention. If you open slow, you lose them before you ever get to the good part.

The fix? Lead with the hook, not the buildup. Say the boldest thing first. Grab those first 8 seconds, and you've earned the chance to keep going.

Great content doesn't fail because it's bad. It fails because nobody sticks around long enough to see it. 💡

Want your content to actually get watched? Follow for more tips. 🎯

Quick question: When was the last time you scrolled past the first few Google results?

Exactly. And your customers are the same. More and more, they're skipping Google altogether and asking AI tools like ChatGPT and Perplexity instead.

That's why SEO alone isn't enough anymore. Meet GEO—Generative Engine Optimization. It makes sure AI actually recommends your business and quotes you as the answer, instead of leaving you buried on page two.

If you're not showing up in AI answers, you're invisible to a fast-growing group of potential customers. 😬

The good news? Most businesses haven't caught on yet—so there's a real window to get ahead.

Ready to get found by AI? Follow for more tips, and send me a message with the word "GEO" to get started today. 🚀

"What should we post today?" If that question comes up daily, it's costing you more than time.

The scramble feels normal, but it's the symptom - the cause is a missing content plan. When every post is a last-minute decision, quality drops, your voice wobbles, and half the time nothing goes out at all.

Here's the shift: plan a full month ahead. Every post gets a date, a platform, a format, and a hook before a single one gets made. Batch the thinking once, and the whole month runs calmer.

📌 Save this and share it with whoever runs your feed.

Follow me for more tips like this!

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Does your feed sound like one brand - or three?

One week you're funny, the next formal, the next all-out salesy. It feels like variety, but to the people following you it reads as a different brand every week. And when the brand keeps shifting, recognition never gets the chance to build.

The fix is simple to say and hard to sustain: pick one voice and hold it - across every platform, every post, every month. Same brand, tuned slightly to each channel, but always unmistakably you.

👉 Schedule a meeting and let's check your Brand Voice! Link in Bio.