Hans Lacida

Hey friends, just a quick share since I know a lot of us are in the same boat here in Metro Manila I just put out my working paper: "Economic Realities of a ₱50,000 Salary in Metro Manila" (Public Version 1.0). It's a simple breakdown using 2025 numbers—after deductions, rent, food, commute, bills, etc., how much is really left? Spoiler: not much for savings. Even saving ₱5k a month takes 16+ years to hit ₱1M (and inflation eats into it more). But it also shares real tips like side gigs, building skills, being smart with money, and easy investments (MP2, index funds, REITs) to grow faster.If you're curious what ₱50k actually feels like these days, check it out here: https://doi.org/10.5281/zenodo.16995296 (PDF downloads straight from there).No pressure to read, just thought it'd resonate with some of you. Open to chats about it!

Working Paper: Economic Realities of a ₱50,000 Salary in Metro Manila This working paper authored by Hans Lacida provides a comprehensive analysis of the financial challenges faced by single professionals earning a gross monthly income of fifty thousand pesos in Metro Manila. It explores the gap between perceived financial comfort and actual economic constraints in an...

Income producing rental property for sale. Manila.

Location.
Sampaloc. Manila.
University Belt area.

Asset.
• Mid size rental property
• Fully occupied
• Modern build
• Multiple floors with rooftop
• Separate water and electric meters per unit

Income.
• Current monthly rental income around ₱164,000
• About USD 2,900 per month
• Stable tenant base

Why this works.
• Consistent demand from universities and hospitals
• Walkable access to food, transport, and daily needs
• Designed for low friction management
• Clean ownership records

Who this fits.
• Local and overseas investors
• OFWs building peso income assets
• Parents planning long term student housing
• Doctors and professionals near hospitals
• Landlords scaling beyond small rentals

Deal structure.
• Direct to owners
• Straightforward transaction

Exact address, full financials, and viewing details shared privately after initial discussion.

DM me if this matches your investment criteria.

Over 10 years in Google Ads.

- 20+ accounts managed across eCommerce, healthcare, and local services.

- Daily inside Google Ads Editor, optimizing campaigns, fixing inefficiencies, and scaling what works.

After a decade, one truth stands out:

- Data beats opinions.

- Discipline beats luck.

My focus is simple. Drive results through data, not guesses.

- Every keyword, bid, and budget decision has to earn its place.

If you run Google Ads, remember this:

Consistency in tracking, testing, and reporting builds authority and profit.

I am Hanzel aka "hans media buyer" Lacida

Google Ads Manager | 10+ Years Experience

Over $1M USD in value generated across multiple Google Ads clients.

Mostly U.S.-based, with campaigns also running in Australia and Europe.

This short video shows my real Google Ads manager account not a demo, not a mockup.

Actual client dashboards from 2023.

At ZELDIGITAL, my small boutique marketing firm, we focus on one thing: running high-performing Google Ads for e-commerce, local, and niche brands that want measurable growth.

I'm opening a few new client slots for:
- E-commerce brands on Shopify or WooCommerce

- Furniture or local retail businesses

- SaaS, fintech, or finance products

If you want hands-on campaign management from someone who's driven real results globally, let's connect.

Book a 10 minutes private call: https://tidycal.com/hanslacida/10-private-meeting-only-with-hans

Watch Youtube Video: https://youtu.be/HgHFmAXkRnw?si=TELLGUBroEnmfM4o

Hanzel "Hans" Lacida
Aka Hans Media buyer
Google Ads Growth Strategist | Founder, ZELDIGITAL

Over $1M of Google Ads Results Breakdown 2023 | Real Client Dashboard by Hans Lacida Watch Hanzel Lacida (also known as Hans Lacida or PPCHans) walk through a real Google Ads dashboard from 2023.He explains how client campaigns performed, wha...

Hanzel “Hans” Lacida | Aspiring AI Developer + Google Ads Growth Strategist

From media buying to model building. I’m combining 11+ years of Google Ads experience with new AI development skills to build the next wave of data-driven marketing systems.

Studied AI dev (May–Aug 2025), learned Cursor, and refreshed my coding roots HTML, Java, CSS (since high school).

What I bring together:
• $10M+ managed in Google Ads, 20x+ ROAS achieved
• Built custom dashboards using Looker Studio (Google Data Studio)
• Now exploring Power BI for deeper business intelligence
• Prompt engineering, NLP, automation, API workflows
• Tools: ChatGPT, Gemini, Perplexity, GA4, GTM, CRMs

I believe data is king. And the future is in systems that can read it, analyze it, and act on it, faster than humans.

I’m building that future. Open to AI x Ads collaborations.

📢 Research Portfolio Now Live

We’ve published 18 peer-reviewed papers — all DOIs verified, 100% open access.

Topics include:
- 📈 Digital Marketing & Google Ads strategy
- 🤖 AI, Crypto & Tech futures
- 🏙 Economic & Societal analysis
- 🧬 Health, Behavior & Society

Each paper blends rigorous research with practical industry insights.

🔗 Explore the full portfolio: https://lnkd.in/gnht3BDF