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Engineered Excellence.
10/05/2026
Chicago Marathon weekend with Demon Hours 😈
Three moments. One city. All weekend.
The Intersection
Break Bread
Cheer Zone
Come move with us, break bread, and make some noise when it matters.
Swipe through for the full lineup and details on where to find us.
Stay tuned for one last surprise on 10/10
The Intersection
A pre marathon activation with On, Demon Hours, and SVRN exploring where design, performance, and recovery meet.
Gear customization, ambient recovery, music, bites, and drinks.
October 8
7 to 10 PM
SVRN Chicago
171 N Aberdeen St
RSVP required - link in bio
Break Bread hosted by Demon Hours, Chicago Run Collective and Beautiful Day Run Club.
In partnership with On, KANE Footwear & Storm Energy.
A marathon carb load rooted in intentional connection & community.
Prince Street pizza, music by 1981Tokyo, giveaways and a room full of athletes, brands, and creatives coming together before race day.
October 9
6 to 9 PM
Expat
Break bread. Build community.
Supported by:
HY.Q
Spyre
Magna
SWEETFEET
RSVP required - link in bio
Mile 24.
This is where we bring you home.
We’ll be on runners right with , coffee by GRAMs ☕️, and enough noise to carry you through the final stretch.
Runners, drop your bib numbers below so we know who to look for.
Everyone else, come ready to lose your voice.
203 E 31st St
Chicago, IL
8am
Nothing left to prove on the track. It did its job.
You came here to get faster. To get comfortable being uncomfortable. To learn what happens when the legs go heavy and the mind starts negotiating.
Week after week, you answered. And you never answered alone.
The speed is there. The strength is there. The confidence should be too.
Now take everything these laps taught you into Chicago.
At mile 24, you’ll have 8 laps left.
You’ve done that before.
This time, do it for you.
Bigger Than Sport.
Sometimes showing up means more than the result.
Back in 2013 before an important track meet , our athlete Lesly lost her sister to an overdose. She decided to show up anyway.
Not because the race mattered more, but because in that moment, running became about something bigger.
Grief became purpose. Pain became strength. Showing up became less about the result and more about proving to herself what she was capable of, even through hardship.
Years later, she’s still showing up. Still taking up space. Still carrying her sister with every stride.
This time, she crossed the line first.
Your 2026 Life Time Chicago Half Marathon Women’s Champion, Lesly Rocha.
A reminder that the reason we run will always be bigger than sport.
- DH
09/17/2026
Introducing the second iteration of our Ultimate Performance Machine capsule.
Engineered for speed, adaptation, and the relentless pursuit of progression.
Performance knows no bounds.
UPM_002 Moto Longsleeve in Woodland Camo & Moto Tank.
Launching tomorrow @ 11 AM CT.
Link in bio for direct access.
Athlete: Sabik
Project Genesis is a story about two friends and , and their journey of running 100 miles from Milwaukee, Wisconsin, to Chicago, IL.
This documentary not only highlights their journey, but depicts a story of adversity, brotherhood, perseverance and triumph, against all odds.
This project was supported by and the Hyperboost Edge.
Full documentary dropping tonight on our YouTube at 6PM CST. Link in bio to subscribe.
Produced by:
DP:
Photographer:
Crew:
08/26/2026
Project Genesis: The 100 mile journey from Milwaukee to Chicago.
Supported by adidas Running and the Hyperboost Edge.
Full documentary dropping tomorrow.
Photos by:
08/20/2026
Last week we had a supercharged workout c/o of our On fam 😤
Attendees not only got to take on 8x 1000m repeats, but they got to do it while wearing LS Hypers or the brand new Cloudboom Strike 2.
With the Chicago Marathon less than 8 weeks out, we know what we’re rocking on race day ⛈️
📸🎥: Andreas Endregaard ⚡️
08/07/2026
This Monday we are partnering with to bring the Lightspray truck to Dunbar Park.
We will have demos of the new LS Cloudboom Strike 2 and LS CloudMonster Hyper available to try on and use during our workout.
Due to limited sizing, we recommend early arrival to secure your size.
This is a tough workout so come fueled and hydrated 🤘
Workout:
1 mile WU
12x1000M @ half marathon pace, 90s standing rest
1 mile CD
Event Start: 630PM
Recommended Arrival: 600PM
Address: 300 E 31st St, Chicago, IL 60616
08/01/2026
Train hard, recover harder. KANE Footwear kept our feet rested whether we were on our way to the track or hanging by the fire decompressing.
07/28/2026
The final day of The Forge took us to Lake Calhoun for a 90-minute progression run that ended with the final 30 minutes at threshold pace.
Despite the sweltering heat, the team gave max efforts to cap off an unforgettable weekend of training.
Shot by: Andreas Endregaard ⚡️
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