Bri Muhammad
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Chemist creating immersive worlds through beauty, sensory design, and science. [email protected]
I am an advocate for green chemistry and the women's STEM movement. A Non-Toxic Activist, and Biotechnology Advocate striving to lead an enterprising network of professional women through dynamic execution of green chemistry education, activism, and advocacy. I am crafting my life’s work around the transcendence of Womanhood and my career. I like to bring a warmhearted perspective to cosmetic chemistry while enlightening and consistently inspiring women to live successful, eco-friendly, healthy lifestyles through the transformation of mindfulness and purpose. As a pre-med student, I first began experimenting with plant-based ingredients and formulations searching for a natural solution for eczema, psoriasis, and other sensitive skincare solutions. I am the CEO and founder of The Beaute Loft a beauty company that balances nature and science with beautiful handcrafted products that make a real difference. Founder of The Ecological Wellness Collective a non-profit organization with a mission to use ecological research and education to inspire healthier lifestyles and create a more environmentally sustainable planet for us all. I actively work as a cosmetic chemist and holistic botanical chemistry expert alongside natural health product industry leaders and expert consultants serving beauty brands to develop high-performance, sustainable cosmetics that are good for people and our planet. I am here too:
🌱 To educate and formulate skin, bath, and beauty brands guiding each in the creation of the enterprise of their dreams.
🌱 To create economic opportunities for women through global scale empowerment and multifaceted womanhood.
🌱 To develop valuable ecosystems for women allowing them to positively network through careers and life.
🌱To inspire women to uniquely define and create all-encompassing success on their own terms. Follow me on Instagram @brimuhammadofficial
For Courses, Classes, and Consultations www.brimuhammad.com
Before taking client meetings this morning, I found myself painting the tiniest two-year-old toes. 💅🏾
And yes, there is neuroscience connected to moments like this and you know I always come very factual.
In a study of 112 mothers and fathers, researchers observed parents during 15 minutes of play and contact with their babies. They found that affectionate touch and parent–child interaction were associated with the body’s oxytocin system one of the systems involved in bonding and social connection.
My daughter is two now, but the reminder still applies, connection is often built through small, ordinary moments of attention.
Work-life balance does not always look like perfectly divided hours. Sometimes it looks like answering emails, pausing to paint baby toes, and then walking into a client meeting carrying a little more joy than you had before.
I cherish these tiny breaks in the workday, the moments when I get to be fully present for something that may feel small to me but meaningful to her.
The meeting could wait five minutes. The baby toes could not. 🤎
If your interested in learning more, study: Feldman et al. (2010), “Natural variations in maternal and paternal care are associated with systematic changes in oxytocin following parent-infant contact.”
09/16/2026
See you tonight! 🧠✨
I’m getting everything ready for this evening’s sensory workshop, Why Do Smells Bring Back Memories? We’re going to smell a few mystery specimens, talk about the neuroscience behind scent and memory, and see where our noses take us.
There are still a few last-minute tickets available if you want to join us tonight!
Can’t wait to see everyone! 🤍
https://www.eventbrite.com/e/1999436827374
I’m setting up a sensory workshop where participants will smell three mystery specimens, and I’m not only asking them what each scent is. I’m asking where it takes them.
The vocabulary word for that is autobiographical memory, a memory from your own life.
In a 2002 study, Herz and Schooler found that odor-cued memories felt more emotional and immersive than memories prompted by pictures or words.
The odor is operating as a retrieval cue: something that helps bring stored information back into awareness.
That’s what we’re testing tonight not only, “What do you smell?” but, “What did the smell help you remember?”
AUTOBIOGRAPHICAL MEMORY: Memory from your own life
Neuroscience keyword: Retrieval cue
Study: Herz & Schooler, 2002
Full class on YouTube in about a week or so ❤️
09/02/2026
Have you ever smelled something and instantly thought of a person, place or moment from years ago?
Come experience why it happens.
During this intimate Sensory Notes experience, you’ll smell three mystery scents and pay attention to what each one makes you recognize, feel and remember. Then I will explain in clear, everyday language what happens between your nose, brain and memories.
Expect an evening that is part fascinating talk, part interactive scent experience and completely different from an ordinary workshop.
Your ticket includes:
• Three mystery scent experiences
• A guided smell-and-memory activity
• Your own Sensory Memory Record to complete and take home
• Complimentary refreshments
No science background is needed, and this is not a perfume-making class. Just bring your curiosity and see where your senses take you.
Wednesday, September 16 | 6:00–7:30 PM
The Beauté Loft | Grosse Pointe Woods
$45 | Only 15 seats available
Be among the first to experience Sensory Notes.
Reserve your seat: https://www.eventbrite.com/e/1999436827374
07/17/2026
Literally me right now
Look at the air quality in Michigan right now! Michigan has passed a new school cell phone law, and here is what parents and students need to know.
Beginning with the 2026–2027 school year, all Michigan public school districts and charter schools must adopt a policy that prohibits students from using smartphones and other covered wireless devices during instructional time.
The law does not necessarily ban students from bringing phones to school, and it does not automatically create a statewide bell-to-bell ban. Local school boards can decide whether phones must stay in backpacks, lockers, classroom holders or secure pouches.
The law also requires exceptions for medical needs, IEPs, 504 accommodations, teacher-approved assignments, school-issued devices and certain emergencies.
Each district must publicly post its policy and explain how it will be enforced.
So the biggest takeaway is this: phone use during classroom instruction will be restricted statewide, but the exact rules and consequences will still be decided locally.
07/16/2026
I’m sick about it 😩🥹
Trying new cake recipes because entertaining is an art, and I take it very seriously. Today’s lesson: which one deserves a permanent place on the dessert table.
Should my next gathering include my dark chocolate ganache cake or my moist lemon with a glaze so clear you can see through it.
The best part of it is sharing the calories. I definitely thought the cake was a little cooler than it was. Oh well. The more Chocolate the better
😂😌🎂🥂
07/12/2026
Trying new cake recipes because entertaining is an art, and I take the curriculum very seriously.
Today’s lesson: which one deserves a permanent place on the dessert table. I definitely thought the cake was a little cooler than it was. Oh well. The more
Chocolate the better🎂🥂
I was talking with my banker this morning about AI, automation, and the future of business.
Everyone is asking the same question: What will AI replace?
I think there’s a more interesting question:
What can’t AI replace?
AI can write a book.
It can summarize information.
It can draft emails.
It can build digital products.
It can automate workflows.
But it can’t recreate the feeling of being physically present in a moment.
It can’t recreate the energy of a room.
The texture of natural materials.
The scent of a space.
The experience of creating something with your own hands.
Or the emotional connection that forms when people share an experience together.
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