Birkman
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Birkman International is an industry-leading behavioral and occupational assessment company. The real issues are often manifestations of these unmet needs.
Why The Birkman Method® works better:
Our personality test accurately measures productive behaviors, stress behaviors, underlying needs, motivations, and organizational orientation. Organizations increasingly rely upon personality assessments to assist them in such processes as hiring and selection, leadership development, team building, and conflict resolution. Many assessments accurately profile individuals' customary behaviors, which are often self-evident. However, people have internal needs and motivations that can rarely be seen by others and do not change significantly with age. When internal needs are left unmet over extended periods of time, people move into stress behavior. Stress manifests itself in less effective performance, lower achievement, and ultimately, a less enriching life. Delving Deeper:
Through a combination of regression and factor analysis, The Birkman Method® identifies the respondent's everyday interpersonal style (Usual Behavior), and unlike most other popular assessments, gives unique insights into underlying motivations and needs. Stress Behaviors are identified when these needs are not met. Knowing the underlying motivations and the consequences of unmet Needs give the coach, consultant, counselor, and organizational development professional an effective way to improve workplace performance and reduce conflict. In brief, The Birkman Method® includes the five following major perspectives:
1. Usual Behavior - an individual's effective behavioral style of dealing with relationships and tasks.
2. Underlying Needs - an individual's expectations of how relationships and social situations should be governed in context of the relationship or situation.
3. Stress Behaviors - an individual's ineffective style of dealing with relationships or tasks; behavior observed when underlying needs are not met.
4. Interests - an individual's expressed preference for job titles based on the assumption of equal economic rewards.
5. Organizational Focus - the perspective in which an individual views problems and solutions relating to organizational goals.
09/11/2026
Time is running out to join us for our next in-person Birkman 101 Signature Certification and to earn your next 32 CPE credits!
📅 October 13–15, 2026
📍 In Person | Houston
Birkman 101 gives you the foundation to confidently interpret Birkman results and turn behavioral insights into more meaningful conversations with individuals and teams.
If becoming Birkman Certified has been on your list, now is the time to make it happen. The October session is quickly approaching, so don’t wait too long to secure your spot.
Ready to get certified? Register today: https://na2.hubs.ly/H07MDQz0
09/10/2026
What can HR leaders learn from someone who has seen talent from nearly every stage of the employee lifecycle?
Meet Mark Wickliffe, the speaker for our upcoming webinar, Future-Proofing Your Talent Before the Market Shifts.
Mark brings decades of experience across business leadership, executive search, leadership development, career transition, and executive coaching. For the past 12 years, he has focused on helping leaders and organizations better understand, develop, and retain their people.
That breadth of experience gives Mark a practical perspective on a challenge many organizations are facing right now:
How do you keep your best people before changing market conditions give them more reasons to leave?
During this webinar, Mark will share practical ways leaders can better understand what motivates employees, recognize early signs of disengagement, and create stronger reasons for talented people to stay.
September 23
1–2 PM CST
Zoom
Register today: https://na2.hubs.ly/H07KMkM0
09/09/2026
Houston, we’ll see you at ATD!
Birkman is excited to be exhibiting at the ATD Houston 2026 Talent Development Conference and Expo on September 17.
As talent development professionals look for better ways to build leaders, strengthen teams, and prepare their organizations for what’s next, we’re looking forward to connecting with the Houston community and sharing how deeper human insight can support that work.
If you’re attending, stop by the Birkman booth, meet our team, and come talk with us about what better understanding can unlock in your organization.
See you at the Expo!
09/08/2026
Teams don’t struggle because people are different. They struggle when those differences go unspoken.
The Workstyle Differentiators Report highlights the top three ways an individual differs from the general population—helping teams better understand how people naturally work, what they need, and where friction can show up.
That insight can lead to better conversations, clearer expectations, and a stronger appreciation for what each person brings to the team. And at the team level, those differences can become a valuable part of building greater clarity, psychological safety, and alignment.
Learn more about how Workstyle Differentiators can help teams turn differences into strengths in our latest blog.
Read more: https://na2.hubs.ly/H07CV4_0
09/05/2026
Great managers can still lose great employees.
Not because they don’t care. Not because they aren’t trying. Sometimes, it’s because what feels supportive to one person can feel completely different to another.
A manager may think they’re giving an employee freedom, while that employee is looking for more structure. They may think they’re giving someone space, while that person needs more communication and reassurance.
Those small mismatches can add up. When employees’ underlying Needs consistently go unmet, disengagement and Stress Behavior can begin long before a resignation ever reaches a manager’s desk.
Understanding those differences gives leaders a better chance to recognize what their people need—not just manage them the way they themselves prefer to be managed.
Read more: https://na2.hubs.ly/H07CQNz0
09/04/2026
Congratulations to our latest Birkman 103: Using Birkman with Teams participants! 👏
This group spent the morning diving deeper into how Birkman insights can be applied to strengthen team communication, collaboration, and understanding.
We’re excited to see how they take what they learned and bring it into the teams and organizations they support.
Thank you to everyone who joined us for this training and congratulations on continuing to build your Birkman expertise!
09/03/2026
Low turnover doesn’t always mean high engagement.
Sometimes, it means employees are waiting.
A slower talent market can make retention numbers look reassuring, even while frustration, disengagement, and unmet needs are building beneath the surface.
So the question for HR leaders isn’t just, “Who is leaving?”
It’s: “What could cause our best people to leave when the market shifts?”
Join us and Mark Wickliffe for Future-Proofing Your Talent Before the Market Shifts, a practical webinar focused on what leaders can do now to strengthen retention before employees start looking elsewhere.
September 23
1–2 PM CST
on Zoom
Learn how to better understand your people, identify early signs of disengagement, and create stronger reasons for top talent to stay.
Register today: https://na2.hubs.ly/H07Chf50
09/02/2026
There’s a lot more you can do with Birkman data than you might think.
With 67 reports covering everything from self-awareness and communication to leadership, career development, and organizational performance, Birkman gives people and teams multiple ways to turn behavioral insight into something practical.
The same assessment can support very different conversations depending on what someone needs—whether that’s understanding themselves better, improving how a team works together, developing as a leader, or navigating what comes next in their career.
And that’s really where the value is: the insight doesn’t have to stop with one report or one conversation. It can continue to support growth as people, teams, and organizations evolve.
67 reports is a lot to unpack. We’ll be highlighting a few of them soon—follow along.
09/01/2026
A little professional development never hurt anybody.
Whether you’re ready to get certified for the first time or continue building your Birkman expertise, upcoming training options are now available.
If you’re not yet certified, start here:
September 15-17 | Birkman 101: In-Person Signature Certification
October 13-15 | Birkman 104: In-Person Signature Certification
October 19-22 | Birkman 101: Virtual Signature Certification
Already certified? Keep growing your practice with:
October 7 | Birkman 104: Using Birkman with Coaching
From coaching conversations to deeper application, these courses are designed to help you use Birkman with more confidence, clarity, and impact.
Register here: https://na2.hubs.ly/H07yNBr0
08/31/2026
Employees rarely leave for just one reason.
Pay, flexibility, and career opportunities all matter, but they are often only part of the story. In many cases, disengagement begins much earlier, when employees feel misunderstood, unsupported, unrecognized, or disconnected from their work.
That is why retention cannot rely on broad programs alone. Leaders also need to understand what each person needs to feel engaged, valued, and able to do their best work.
This article explores some of the less obvious reasons employees leave and what organizations can do to respond more effectively:
https://na2.hubs.ly/H07xbL-0
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