Rachel Richards Design

03 // girls night out

These colors represent an ordinary night out; however, their unique hues create a distinguished and playful palette. What type of brand do you think would benefit from these colors??

Your brand deserves to look as good in the real world as it does on your screen. ✨

These are 3 brands I’ve had the privilege of bringing to life—from the colors and typography to the little details that make everything feel unmistakably them.

Because good branding isn’t just about having a logo. It’s about creating an identity people recognize, remember, and trust.

If you’re ready for your business to look like the business you’re building, let’s make it official. 🤍

Did you know?

Did you know that all graphic design is done in house?

This means if a job comes in without artwork, I handle all of the graphic design personally. I use programs like Adobe Illustrator, Adobe Photoshop and sometimes Canva, too, to create high resolution and quality artwork. There is nothing wrong with using AI for various uses, but I won't use it to create your artwork. The downside to AI that is being realized in the printing world, is the art quality created by various AI platforms, is too low of a resolution for printing. Great for screens, not for print.

If there is ever a design I do not have the skill set to create or provide, I love to refer my clients to the uber talented, Rachel Richards Design. Rachel, a River Valley resident and business owner, has incredible and vast skills in graphic design and takes great care of her clients. She too, will steer her clients clear of low resolution AI files, helping them to bring their vision to life with high resolution and quality branding.

If you are in need of quality graphic design for your print needs, I would be happy to help!

Two years ago, I was tasked with creating the design and layout for the Fort Smith Convention and Visitors Bureau guide following their rebranding. Since then, I redesigned the guide for 2026, and we will soon begin working on the redesign for 2027. Here are some of the designs included in the 2025 guide!

People buy because of your product, but they stay because of your brand.

Ready to work together? Check out the link in my bio and fill out the form under contact! Or DM me. :)

Here's another "Hey I designed that!"

Lions for Christ wanted an initial design concept for their “Mosaic Money” fundraising campaign. I took photos from the past 10 years of their ministry and incorporated them into their logo to create the mosaic you see here! The rest was all about the layout and design of the newsletter.

Man, I love taking a bunch of information and laying it out in a way that keeps the reader engaged. 😍