EMG

August new-vehicle sales were down nearly 6% year over year. But SAAR came in at 16.8M, well above the 16.1M consensus forecast. Most of that YoY drop came down to timing: August 2025 had an extra Labor Day selling weekend and a rush of EV buyers ahead of the tax credit expiring.

The headline number doesn't tell the whole story.

The same is true at the dealership level. Your YoY numbers this month carry the same distortions. Market share doesn't. It measures you against competitors selling in the same month, under the same conditions.

That means a dealer can be down YoY and still be outperforming the competition. In a flat market, the real question isn't "are we up or down?" It's "are we gaining or losing ground?"

EMG helps dealers create more opportunity during the consideration window and compete for shoppers across their entire local market.

The biggest opportunity to influence a vehicle purchase happens before the research begins.

Roughly 3 in 4 vehicle buyers ultimately purchase the model they researched online, per NADA's findings — meaning only about a quarter are still genuinely persuadable by the time they're actively shopping.

EMG's pre-market advertising is designed to reach consumers during major life changes and vehicle lifecycle signals that indicate an upcoming vehicle purchase, getting in front of buyers before they actively narrow in on what they want. That's up to 4x the opportunity compared to competing for attention once someone's already in-market.

📺 Our Q2 2026 look at U.S. ad-supported streaming viewership share shows pressure building among the top apps.

🥇 Netflix remained #1 at 11.2%, though June marked its third straight monthly decline after peaking in January.

🥈 The Roku Channel edged past Disney for the #2 spot, staying flat while Disney's share slid every month of the quarter, from 9.2% in April to 8.3% in June.

📈 "Other" captured 44.1% of ad-supported viewing in Q2, climbing to 44.4% by June — a reminder of how fragmented the ecosystem remains even as the top consolidates.

With no single app close to a majority, broad, ecosystem-wide reach stays essential to connect with ad-supported audiences.

At the Digital Marketing Strategies Conference, Brett Hall shared a practical guide to streaming advertising for dealers—covering the opportunity gap, current landscape, red flags to avoid, and how to build a strategy that drives real dealership market share growth.

Thanks to the team for having us.

📺 Q1 2026 reshaped the ad-supported streaming viewership leaderboard.

New leaders emerged, tentpole content drove short-term spikes, and the middle of the pack felt the squeeze.

🥇 With ~50% of subscribers now on its ad tier, Netflix is now the #1 app for ad-supported viewing.

We also updated our ad-supported pe*******on inputs this quarter to better reflect current ad-tier adoption, reweighting share across the ecosystem and driving some of the shifts you’ll see.

⛷️ Peacock TV saw a February spike driven by Winter Olympics coverage, which normalized in March.

Under this updated lens, performance concentrates more clearly at the top, while mid-tier platforms move within a tighter band month to month.

Our streaming analytics platform, Maven, was named Best Ad Tech Innovation by Digiday.

Thank you to Digiday for the recognition, and to the partners and teams helping us push streaming advertising toward clearer connections between media and real business outcomes.

This work continues our focus on one thing: bringing clarity and performance to streaming advertising for dealerships.

Channeling the performance power of CTV and Digital Audio takes the right approach.

Next Monday at DMSC 2026, Brett Hall defines that approach—sharing a framework for building a winning streaming plan and what to watch out for along the way.

Monday, April 27th
10:30AM – 11:15AM
Rainmakers B

Don't miss out 👉 https://digitalmarketingstrategies.org/session/workshop-2b/