PROV 31

Meet our Founder, Jamie Fitzgerald, wife, mom, and self-proclaimed plant chemist! 🧼🌱

All our products originally started on Jamie's kitchen counter. After struggling with eczema and asthma her whole life, Jamie took matters into her own hands, literally! While attending grad school, she took up the hobby of formulating, and created her first dish soap from coconut oil 🥥

Jamie refined and tested her creations through her everyday routines as a wife, sharing them with family and friends. After bringing their newborn son home, she took the commitment to clean and thoughtful suds more personally. As a new stay-at-home-mom, Jamie started PROV 31: a brand of transparent and family-mindful household essentials. 🏡

SAHM or working mom, you'll understand every single one 😂

And yet...we wouldn't trade it for anything. Motherhood is messy, exhausting, hilarious, and somehow still the best thing.

Follow along for real mom life, caring for our homes, and some humor in the chaos.

More time for snuggles AND fewer errands to run?

Switch over to concentrates Mama. Keep the same bottle and make more all-purpose cleaner when you need it. It's less plastic waste, less clutter under the sink, and one less errand to run.

It’s a simple switch, and when you’re constantly cleaning up after little ones, those little changes add up to more time snuggling our babies ❤️

For the mom who feels like she's constantly catching up...read this ❤️

It’s easy to look around and think, “I should be doing more.” But maybe the mess isn’t a sign that you’re failing. Maybe it’s proof that your little ones are growing, playing, learning, and being cared for. You don’t have to keep a perfect home to give your children a beautiful childhood. They’ll remember the everyday moments from the laughter, the bedtime stories, the snacks, the hugs, not whether the house was spotless. So if today feels like a lot, take a breath. You’re doing more than you think.

Save this for the next day you need the reminder, and send it to a mom who might need to hear it too. 🤍

Okay, not to be dramatic, but we're blushing over these reviews. We feel so seen right now!! And we know cleaning products aren't just "cleaning products." They're what you're using around your kids, on their high chairs, on your counters, and throughout your home 🏡

Your feedback means so much to us 🫶

If you love to support mama founded and woman owned businesses, leave us a ❤️

POV: You stopped trying to be the "perfect mom." Mom to mom, we should normalize these more:

🛒 Buy what fits your grocery budget
⏰️ Take the break, mama needs her me time too
🏡 Skip the Pinterest perfect home decor

Save this as your reminder, and share it with a mom who needs to hear it too 🫶

If you're raising children, caring for your home, and trying to remain grounded in faith through the ordinary moments, these affirmations are for you 🫶

Send this to another SAHM and remind her that the work she does matters 🏡

Sending them off to college is more than packing the dorm room. It’s teaching them the little things they’ll need to know when you’re not there to remind them 🤍

From organizing folders to a basic cleaning kit, these are the things that are easy to forget until you’re already there. Because as they embark on their first time away, they’ll be the ones responsible for keeping their space clean. And it starts with the habits we teach 📚

And before they head out, teach them these simple tips.



Send this to a parent preparing for college move-in day, and save it for the first: “Mom, how do I wash this?” phone call 🏡