Downtown Merced
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The official page of the Downtown Merced Partnership | Downtown Merced Partnership works to keep downtown clean, safe, and thriving.
Follow us to stay informed, support local, and see what’s happening downtown
Good luck leaving with just one thing. 😂🍦
La Michoacana Fruit & Ice Cream at 📍332 W. Main St. has just about everything you could be craving this summer. From classic and fun ice cream flavors, handcrafted paletas, refreshing aguas frescas, frozen yogurt, fresh fruit, esquites, tostilocos, chips, and more, there’s something for everyone.
The bright, colorful space is perfect for a family outing, an after-school treat, or a quick stop while exploring Downtown Merced.
🎉 They’re celebrating ONE MONTH of being open today! Stop by and receive a FREE agua fresca with the purchase of tostilocos as part of the celebration.
Have you checked them out yet? What’s your go-to Michoacana order? 👇
🌼 Planters Update! 🌸
A few weeks ago, we installed 30 new self-watering planters throughout Downtown Merced, including seven along 18th Street by the Civic Center, transforming an area that was once mostly pavement into a more colorful and welcoming space for everyone who parks, walks, and visits.
Even through the Central Valley summer heat, they’re thriving thanks to the built-in water reservoirs in the EarthPlanter planters and the incredible care of our Downtown Ambassadors.
Have you spotted them yet? We’d love to hear what you think! 🌸
08/03/2026
La revitalización del centro de Merced impulsa nuevos comercios de emprendedores hispanos La transformación urbana en el centro de Merced fomenta la llegada de una nueva generación de emprendedores hispanos. Gracias a programas semanales de limpieza, mantenimiento de infraestructura y mejoras en la seguridad, comerciantes locales abren cafet...
08/01/2026
A 1 year anniversary, some jazz, Banda, Britney brunch, and plenty of reasons to get artsy this weekend!
There’s literally something for everyone, can’t find anything you like?
Regal Merced 13 has Odyssey and the new spider man showing so weekend plans are as easy as dinner and a movie! 🍿🍴
Things to do, things to do in downtown Merced
07/24/2026
Hey…how y’all doing
We’re back with our weekend lineup of events happening in downtown Merced! And it’s a good weekend to come on down 😎☀️ so many things to do!
Having an event in downtown? Submit it to our website (link in bio) so we can continue posting these weekend lineups we know people love 🫶🏽
07/23/2026
FIND YOUR TEAM. MAKE YOUR FILM.
Have an idea for a film but don't have a crew? Or maybe you're looking to be part of a project?
Join us for the Find Your Team Mixer, a free networking event where filmmakers, writers, producers, actors, editors, cinematographers, sound crew, and creative volunteers can connect, collaborate, and build teams for the
2nd Annual Central Valley Film Club End of Summer Film Festival.
☕ Coffee by El Cid
📍 Cien Ojos Studio
🗓️ Saturday, August 8
⏰ 10:00 AM – 1:00 PM
Who should attend?
🎥 Directors with an idea
✍️ Screenwriters
🎬 Producers
📷 Cinematographers
💻 Editors
🎭 Actors
🎙️ Sound Mixers & Boom Operators
🙌 Anyone looking to be part of a film crew
Film Festival Details
🏆 Grand Prize: $1,000 + Best Picture Trophy
🎉 NEW: People's Choice Award, voted on by the audience
🎞️ Films must be 5–30 minutes and filmed in the Central Valley
🎭 Any genre is welcome
👥 Only 13 films will be selected by our panel of judges
💵 $50 application fee — fully refunded if your film isn't selected
🎥 Official selections will premiere on the big screen at Mainzer
Whether you've made ten films or this is your very first, this is your chance to meet collaborators, tell a story, and be part of the growing filmmaking community in the Central Valley.
Your crew is waiting. See you on August 8. 🎬
Click here to claim your Sponsored Listing.