VICE69

VICE69 infuses music and art into fashion. Over the past ten years the electronic music genre has taken over the nightlife and music charts worldwide, making House Music DJs the rock stars of the future. Finding it difficult to purchase garments reflecting the electro-house music movement, two young entrepreneurs familiar with this scene in various parts of Europe set out to create a brand like none other. Although much of the imagery within the line is based on the performance of the music, it also features designs indirectly associated with the genre, staying within the boundaries (or lack there of) of a vice lifestyle.