Newlink

With the launch of Somos Otros in the US, the book continues to spark meaningful conversations across the media.

From interviews to opinion pieces and features, Sergio Roitberg’s work has opened space to reflect on the transformations reshaping the way we live, work, lead, communicate, and connect.

More than a book, Somos Otros has become an invitation to understand the new era we are already part of.

Thursday night in Miami, we gathered for a meaningful conversation around change, identity, and reinvention. 📖

Our CEO, Sergio Roitberg, presented Somos Otros at Books & Books alongside Andrés Oppenheimer, in a conversation centered on how we evolve in a world defined by constant transformation.

Throughout the evening, both explored many of the ideas and questions shaping the book: from reinvention and uncertainty to the evolving ways we live, lead, and connect with others.

Thank you to everyone who joined us for such a special night in Miami.

Una conversación que sigue resonando.
Después de presentar Somos Otros, Sergio Roitberg profundiza en una idea que nos atraviesa a todos: ese momento que nos cambió para siempre.
En este fragmento del podcast de Merca 2.0, habla sobre la Generación P: una generación que no se define por edad, sino por una experiencia compartida que transformó nuestra manera de ver el mundo.
Porque más allá de lo que pasó, importa lo que dejó: nuevas formas de pensar, de conectar y de construir.
Hoy no somos los mismos.
Somos otros.
🎧 Link en bio para ver el episodio completo

Sports have never been a solo game.

The biggest wins, the defining moments, the stories that stay with us, they’re built as a team, on and off the field. Newlink Group and SUMMA Sports come together to shape a new era of sports engagement — where athletes, brands, and empowered actors in more meaningful ways. Because the best results don’t happen alone. They happen when you play as one.

In sports, the biggest moments happen when the right teams come together.

Something is coming.
Stay tuned.

This Women’s Month, we celebrate the voices, ideas and leadership that move us forward.

Across Newlink Global, women bring creativity, perspective and courage to everything we build together. Their impact reminds us that progress happens when we support, empower and uplift one another.

Because when we grow together, we create a better future.

Leadership is also built by sharing 🤝🌍
Last week, we held our Newlink Leaders Summit, bringing together leaders from our global offices to exchange ideas, share strategic insights, and align visions.
Beyond key conversations, it became a space to strengthen our culture, connect as a team, and reinforce the engagement that defines us as Newlinkers.
Because when leadership is built in community, the impact is greater.

Branding today isn’t about being louder.
It’s about being more relevant.

The foundations remain the same: purpose, identity, tone and voice.
What’s changed is how brands build them.

Today, brands are shaped through trust, human connection and real value.
Through technology that feels intuitive.
Through experiences that are personal, not invasive.
Through actions that prove what a brand stands for.

In a digital-first world, the brands that truly stand out are the ones that feel human.

Because at the end of the day,
brands aren’t built by what they say,
but by how they make people feel.