PR Project

Managing more athletes shouldn’t mean spending more time buried in admin work.

PR Project combines AI-assisted planning, automated athlete onboarding, and in-app communication to help coaches scale their coaching without losing the personal connection.

Build individualized training plans.
Get athletes onboarded faster.
Communicate directly with your athletes.
Spend less time managing your platform—and more time coaching.

More athletes. More impact. Same level of control.

More athletes doesn’t have to mean less individualized coaching.

The problem isn’t the number of athletes you coach — it’s the amount of time you spend managing everything behind the scenes.

PR Project helps coaches automate the busywork while keeping the coaching personal:

- Automated athlete onboarding
- AI-assisted individualized training plans
- Easy in-app athlete communication
- Workouts delivered directly to Garmin
- More athletes without losing control

Spend less time managing your coaching business. Spend more time actually coaching.

That’s the point of PR Project.

More athletes shouldn’t mean less individualized coaching.

Your athletes have different goals, race calendars, abilities, schedules, and needs. Your coaching platform should be able to keep up.

PR Project helps you manage individualized training across your entire roster — from training phases and workouts to athlete communication and real-time adjustments.

Scale your coaching. Not your workload.

More athletes.
Same level of care.
More time to actually coach.

Your coaching methodology is what sets you apart.

Your software should reinforce it—not replace it.

At PR Project, we’re building a platform that gives endurance coaches enterprise-level technology under their own brand. From athlete messaging and personalized training plans to intelligent automation, every feature is designed to help you coach more athletes without sacrificing the personal experience that built your business.

We don’t believe AI should replace coaches.

We believe it should eliminate busywork, streamline operations, and amplify the impact of great coaching.

Because your athletes chose you—not another generic training app.

If you’re ready to deliver a premium coaching experience under your own brand, we’d love to show you what’s possible.

📩 Send us a DM to learn how PR Project can power your coaching business.

Built by coaches. Proven by athletes.

PR Project was designed alongside experienced endurance coaches and refined through real-world training with high-performance athletes. Every feature exists for one reason: to help coaches deliver better coaching at scale—without sacrificing their methodology.

No generic training plans.
Just technology that works the way great coaches do.

Because the future isn’t AI replacing coaches.

It’s AI assisting them.

Built by endurance coaches.
Backed by high-performance athletes.

Your athletes’ data. Finally in focus. 📊

Coaches: our new dashboards are officially live in the app — designed to answer the questions you ask about every athlete, every week:

- Are they ready to build, or carrying too much fatigue? Training Balance puts TSB, CTL, and ATL into one clear gauge — so you can time the next block with confidence.

- Did they actually do the work? The Weekly Dashboard shows assigned vs. performed sessions day by day. Compliance at a glance, not after an hour of digging.

- What’s coming next? Every workout — structure, duration, and load — laid out exactly the way you built it.

No more spreadsheets. No more jumping between platforms to piece the story together.

The full picture of your athletes’ training now lives in one place — inside your app, under your brand.

You read the data. You make the calls. We just make sure nothing gets missed.

Now live for all PR Project coaches and athletes. 🔗 Link in bio to see it in action.

Powering Your Athlete’s Race Day PR 🏆

A PR isn’t built on race day.

It’s built through months of consistent training, smart coaching, and thousands of decisions made along the way.

That’s why we built PR Project differently.

Most endurance coaches don’t want a black-box training app making random decisions under their brand. Neither do we.

From Garmin-ready workouts, to in-app direct messaging between you and your athletes, PR Project provides you with the tools to help your athletes nail their next race day PR.

The best coaches aren’t limited by their calendar.

With PR Project, you set the training phases, the thresholds, the structure — and the platform does the heavy lifting. More athletes. Less chaos. All under your brand.

Build the coaching business you actually envisioned. 👇 Link in bio.

Your coaching philosophy is what sets you apart. Your technology should help amplify it.

With PR Project, coaches define the rules, methodologies, training phases, load progressions, and athlete constraints that make their programs unique.

From there, our platform handles the heavy lifting—building individualized training plans that adapt to each athlete while staying true to your coaching approach.

No generic templates.
No one-size-fits-all programming.
Just your expertise, delivered at scale.

More athletes. Same level of care. Less time spent building calendars.